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Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

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Ad Tech’s Simplification Challenge

Digiday

Machine buying has already transformed advertising and media, but we in the industry are holding back its full expression by focusing too much on the how and not the why.

An inside baseball conference or panel is littered with the jargon of the day: APIs, RTB, DSP, SSP, QPS, S2S. The short-hand makes for efficient conversation for the initiated, but leaves the true end customer — the CMO, CEO, or CFO of the Fortune 1000 brand – annoyed. And rightfully so. We’re like the foodies in Portlandia, tracking the provenance of a chicken down to its local roots, boring our tablemates by extolling the virtues of free-range, grain-fed, and heirloom New Hampshire Red poultry.

Social Media Marketing: Build Your Chops

ClickZ, 4/13/11

Quick: What’s the hottest trend in social technology making its way into business?

Answer: Change.

So how do you stay current? How do you develop skills you know you need and keep them up-to-date? How can you do this in a way that the people around you can replicate (so that you can scale yourself…), and all in a way that is efficient and fits within your training budget? This week let’s examine some options.

First, of course, there is the social web: you can participate. Even if you have zero interest in telling your friends that you’re standing in line at Starbucks, just do it. See if you can “cipher” the rationale for those who do it regularly. When you read that kind of post, do you think to yourself “C’mon…get a life!” Try it yourself a few times, and look at it from the perspective of the person posting: if you were standing in that line, right now, you could be making a new friend. Which means you could also be meeting a new customer. Understanding social technology is like understanding a square dance: it makes a lot more sense when you’re in the middle of it right along with everyone else.

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