| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 05/21/2013 | New York City NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
|
ANA Digital & Social Media Conference |
07/14/2013 - 07/16/2013 | Dana Point CA |
| 07/15/2013 - 07/17/2013 | Dana Point Ca |
HubSpot
In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.
I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.
![Screen Shot 2013 05 14 at 12.43.45 PM [Infographic] Exclamation Points Get More Retweets, but Fewer Clicks](http://idgknowledgehub.com/wp-content/uploads/2013/05/Screen-Shot-2013-05-14-at-12.43.45-PM.png "[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks")
MediaPost
According to a new Marin Software study, conducted by Forrester Research, marketers are using online advertising to drive revenue outcomes, but face challenges without ample visibility into key performance metrics. The study suggests that advanced ad management programs can help advertisers scale ad programs, enable insight into data, offload operational headaches and improve program performance.
Key findings of the study show that advertisers value online advertising because it’s flexible, targetable and drives immediate revenue outcomes. 83% of respondents are already held accountable for revenue outcomes; 79% say that driving revenue is a primary objective for online initiatives. 74% look to technology to ameliorate problems.
eMarketer
Mobile ad spending around the world more than doubled last year, eMarketer estimates, and though growth will moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016.
In 2012, mobile spending was at $8.41 billion, according to eMarketer’s forecast—up from just over $4 billion the year before and $2.34 billion in 2010. eMarketer’s estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included.
IDC Press Release
FRAMINGHAM, Mass.— International Data Corporation (IDC) today launched the IDC Tracker® Charts app, the first mobile application that provides hundreds of data charts covering market size, vendor share, and forecast data for dozens of information and communications technology (ICT) markets worldwide.
The IDC Tracker Charts app for iPhone and iPad allows users to view data charts from the most recent IDC Tracker products. New charts are added each week, based on when IDC issues IDC Tracker press releases, with dozens of new charts added each quarter. IDC Tracker Charts are interactive, taking advantage of Sencha Touch charting tools, and are organized and searchable by geography, market, time period, and chart type. Each chart links back to a press release with additional market context and a product description of the respective Tracker. Users can share these charts via Facebook and Twitter.
For the full release click here
MediaPost
Results from an Econsultancy survey released in February, conducted in partnership with the Email Experience Council of the DMA, and reported by Marketing Charts, show that 55% of client side marketers are using lead source to personalize/segment their mailings, while 53% are using demographic data. And, although only 49% currently personalize emails based on behavior, including recent purchase, time on site, and pages viewed, almost one-quarter plan to do so in the near future. By contrast, the proportion who already factor in business information is roughly equal to those who have no plans to do so (46% vs. 45%).
Marketing Charts
A greater proportion of marketers than agencies believe that spending on traditional media such as direct mail (25% vs. 17%), print (22% vs. 8%), and radio (18% vs. 3%) will increase this year as compared to 2011, with the proportions expecting spend to increase on TV relatively on par, according to Please login or create an account in order to access this content. a survey released in January 2012 by RSW/US. And although the survey shows that increases in digital media spending will outpace that of traditional media, marketers’ planned increases do not appear to match agency expectations: a higher proportion of agencies than marketers expect spending to increase in social media (89% vs. 63%), mobile (72% vs. 46%), SEO (66% vs. 48%), and banner advertising (55% vs. 30%).
Infographic: Microsoft employees most active on social media
ragan.com
There are a lot of articles out there about how active companies are on social media, but what about their employees? Which company’s employees are the most social?
An infographic from Flowtown ranks the largest American companies according to their employees’ activity on social media. The companies with the most socially active employees are:
1. Microsoft
MarketingCharts
55% of senior marketers say that social media has impacted their marketing operations by improving customer listening, engagement, and conversations, matched by the proportion who say that the channel has opened new avenues to gather and further market insights, according to Please login or create an account in order to access this content. a study released in December 2011 by the CMO Council in partnership with Lithium. Data from “Variance in the Social Brand Experience” indicates that almost half of the marketers surveyed say that social media has increased the complexity of marketing planning and mix allocation, while 20% say it has improved customer intelligence.
Direct Marketing News
Technology has paved the way for the emergence of global consumers, and marketers are becoming more intuitive, more inventive and more aggressive about using a mash-up of direct marketing tactics to cultivate them. It’s a complex challenge due to factors including the disparate commerce and privacy regulations, access to technology, the mass of data available, consumer habits and cultural distinctions around the world, as well as the still-shaky global economy and consumer confidence.