Mobile/Wireless, Outsourced IT Services (including Cloud), and Hardware Investments Rise
Framingham, Mass. – August 2, 2013 – IDG’s CIO, the executive-level IT media brand providing insight into business technology leadership, reveals the CIO Tech Poll: IT Economic Outlook results for June 2013. The study indicates that IT leaders are seeing increased budgets over the next year, with an overall increase of 4.9%, and that mobile/wireless, outsourced IT services (including cloud) and hardware investments are on the rise. As tech investments continue to rise, IT remains a leader in the tech purchase process and collaborates with line of business (LOB) executives on determining the business need.
Spending on New Projects Rises
CIOs remain optimistic on IT spending in the coming year, with more than half expecting to increase their overall budget.
While CMOs often save time by developing tech-driven programs that somehow bypass their IT departments, going rogue usually backfires, according to a new report from Forrester. In fact, CMOs who actively work to build strong relationships with their IT counterparts have the most success with marketing innovations.
Some CMOs inherently get that “understanding the internal technology plumbing is as critical as understanding customer behavior,” writes Forrester analyst
Sheryl Pattek in the new report, which includes a quiz that CMOs can take to assess how tech-advanced (or limited) their skills are.
Those who don’t — buying technology to suit their immediate needs rather than taking the time to develop it internally — end up using piecemeal solutions and don’t fully take advantage of the best customer touchpoints or account for an entire purchasing cycle
IDG Enterprise’s 2013 Cloud Computing Research Details Cloud Adoption, Ownership of Cloud Investments and Opportunities for Solution Providers
FRAMINGHAM, MA– – IDG Enterprise — the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld — releases the results from the 2013 cloud computing research, highlighting how cloud is transforming IT, public vs. private cloud strategies, cloud ownership and opportunities for cloud solution providers.
IT Transformation via Cloud Computing
Cloud adoption is maturing and the majority of organizations (61%) have at least a portion of their computing infrastructure in the cloud. Additionally, one-third (29%) anticipate that the majority of IT operations will be in the cloud in the next five years, with the exception of financial and compliance applications. Cloud computing capabilities that align with business strategy are driving investments, including enabling business continuity (43%), improving customer support and services (43%), increasing flexibility to react to changing market conditions (40%) and reducing resource waste (40%).
Now’s your chance to get a worthy CIO or other top IT executive at your company (or client or partner companies, in any industry) nominated for the 2014 Premier 100 IT Leaders awards. Computerworld has launched its annual search for technology professionals who have demonstrated leadership in their organizations through the use of IT and have the strategic vision to align technology with business goals.
Nominations are being collected now through Friday, Aug. 30.
For more information about the program, please visit our Web site at:
The May 20 conference in New York City will focus on the rise of marketing technology, how it’s changing organizations, and the impact on CMOs and CIOs. The opening keynote is by Eduardo Conrado, who early this year became senior VP, Marketing and IT at Motorola Solutions. Technology and marketing leaders from Nationwide and InterContinental Hotels Group along with executives from Razorfish and GE will discuss new relationships and a transformation underway.
Attendees will hear how savvy marketers and their partners in the tech suite have:
• Removed internal organizational silos
• Adopted marketing-tech platforms
• Unified the consumer experience across multiple channels
• Harnessed real-time data
• Measured performance and attributed growth to various activities
• Improved effectiveness to drive profit
• Justified increased marketing investment
Put “Marketing Technology: The Rise of CMO-CIO Alignment” on your Internet Week New York calendar. Register now for the afternoon conference sponsored by IDG.
CIO Press Release
Research Conducted by CIO Highlights CIO/CMO Relationship Gaps and Misconceptions to Be Addressed at CIO/CMO Agenda Event
FRAMINGHAM, MA–(Marketwired – Apr 30, 2013) - CIO‘s 2013 CIO/CMO Partnership survey digs into the CIO/CMO relationship from how these executives view each other, to future IT spending. Overall, the results stress that CIOs and CMOs must work together now to ensure investments for automating marketing align with enterprise architecture for maximum business results. The growing need for collaboration and alignment between the CIO and CMO for technology solution adoption — highlighted in the survey — has sparked the launch of the CIO/CMO Agenda event, produced by CIO in partnership with The CMO Club.
CIO and CMO Perceptions
The majority of CIOs and CMOs (82% and 77% respectively) describe their relationship with the other as excellent/good and 40% of CIOs and 27% of CMOs believe that the relationship will continue to improve over the next year. One reason for this positive view of the relationship is that respondents most often characterized each other as a consultant or strategic player in technology decisions. However, 14% of CMOs see CIOs as a road block and an additional 19% view CIOs as a risk assessor. One-quarter of CIOs view CMOs as a rogue player (view chart). Adoption of cloud solutions without IT’s approval was also highlighted in IDG Enterprise’s CITE research, including employee use of consumer services (41%) and file sharing tools (31%). To benefit the enterprise, CIOs and CMOs believe that collaboration, agility, innovation, customer insight and influence with the CEO are key to developing a closer relationship, which is necessary for results.
Is the CMO pushing the CIO off the IT budget chair? And if so, how can you forge a relationship with sales and marketing that leverages the best results for all concerned?
There’s a new synergy happening in the boardroom, and while some CIOs are left floundering by fast-shifting demands for them to become more agile, customer-responsive and creative, most are finding that they have more in common with their new best mate, the chief marketing officer, than they ever suspected. Laura McLellan, a research analyst at Gartner Inc, lobbed a grenade into the CIO trenches last year when she claimed that by 2017, the average CMO would control more of the IT spend than would the average CIO.
That’s not an empty promise; at its core, marketing is about communicating. And in today’s hyper-connected world, communicating is about technology.
As commerce becomes e-commerce and direct mail becomes direct email, marketing gains a more central role in organisations. But in a space where customer interaction is increasingly digital and where key technologies are increasingly in the hands of the customer, both the CMO and CIO are working outside their comfort zones.
It only makes sense that they buddy up.
“The CMO lives in the world of art, the CIO lives in the world of science, and today’s market is about a blending of art and science,” says Brock Douglas, who heads IBM Australia’s Smarter Commerce division.
“They each need to develop new skills, and they do that by working across the organisation.”