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New Opportunity for Emerging Tech Vendors to Participate at CIO 100

 New Opportunity for Emerging Tech Vendors to Participate at CIO 100

Framingham, Mass. – April 10, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership—announces the enhanced focus on emerging technologies in the enterprise at the CIO 100 Symposium & Awards Ceremonyconference, from mobility to data/analytics, next gen security, cloud, social and other disruptive technologies. This focus aligns with CIOs’ spending plans. According to the CIO Magazine Tech Poll: Economic Outlook, CIOs will increase spending on edge technologies to 45% of their tech budget in the next 1-3 years and 54% of enterprise CIOs anticipate spending more with newer technology vendors in the next year. In order to accommodate this interest and provide access to the new technologies and vendors driving innovation within the enterprise, the CIO 100 Symposium & Awards Ceremony, the conference celebrating the innovative use of technology to deliver genuine business value, will add an Emerging Sponsor level.

More than 300 CIOs and technology executives will convene on August 9-11, 2015 in Colorado Springs, CO at the CIO 100 Symposium to hear from peers, industry leaders and technology vendors on innovative ways technology is advancing the enterprise. To expand the scope of this learning, CIO is inviting new technology vendors—defined as established since 2005—to participate in the conference at the Emerging Sponsor level, to share their solutions and expand their visibility with technology purchase decision-makers.

“Technology is the vehicle that will propel enterprises ahead and CIOs want to know what new solutions and services can accelerate this transformation,” said Adam Dennison, senior vice president and publisher, CIO. “The CIO 100 has always focused on innovation and we are excited to roll out this robust partnership portfolio, providing a full scope of potential partners in one place for CIOs to explore.”

To learn more about becoming an Emerging Sponsor at the CIO 100 Symposium & Awards, or any sponsorship level, please contact Adam Dennison at adennison@cio.com.

Registration Information
To learn more about the symposium or to register to attend visit www.CIO100.com, call 800.366.0246 or email: executiveprograms@cxo.com.

Current Sponsors
2015 CIO 100 sponsors include underwriting partner VMware and corporate partnersDropbox and Sungard Availability Services.

More Information…

CMOs Focus More On Tech To Automate Media Decisions

MediaPost

Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies.

He is one of a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising.

“Just in the customer relationship management sector, we have three or four major pieces of technology, and then underneath another three or four to manage the customer data,” Cahill said. “In the social space, we have about seven or eight pieces of technology to help with social listening, publishing, and analytics.”

Cahill is looking at technology investments to better automate media decisions and ecommerce, because as the company builds more Internet-connected products, consumers will purchase service contracts from the brand, rather than third parties like Amazon. He is also looking at adding technology around affiliate and media marketing as it relates to the triangle between search engine optimization, social optimization, and ad-serving.

For years, Gartner has been touting the majority shift in spend on technology from CIOs to CMOs. Cahill references the research firm’s forecast, which suggests that within the next few years, marketing will see CMOs spend more on new digital technology than CIOs. Not at Philips, he said, admitting that it depends on the company.

“It may be true if you’re a start-up like Uber and the model is built around marketing and customer engagement, but if you’re a larger company with an established infrastructure, the statement isn’t necessarily true,” Cahill said. “Marketing departments are making massive investments in technology to drive customer relationships and media.”

Gartner estimates that the average B2C relies on more than 50 applications and technologies to support marketing. By 2018, CIOs who build strong relationships with CMOs will drive a 25% improvement in return on marketing technology investment.

 

Read More… 

CIOs Lead Collaborative Team in Growing Big Data & Analytics Initiatives

 CIOs Lead Collaborative Team in Growing Big Data & Analytics Initiatives

IDG Enterprise’s 2015 Big Data and Analytics research highlights momentum behind big data deployment, investments areas and challenges

Framingham, Mass.—March 9, 2015—IDG Enterprise— the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—announces the release of the 2015 Big Data and Analytics research, which spotlights an increase in the number of deployed data-driven projects over the past year and reveals that many organizations are still planning implementations, as 83% of organizations categorize structured data initiatives as a high or critical priority. IT decision-makers (ITDMs) also provided insight into organizational data and analytics purchase plans, security concerns and the top vendor attributes when evaluating solutions in 2015.

Big Data – A Year Later
Deployment of data-driven projects has increased by 125% in the past year (Click to Tweet), with 27% of organizations already in deployment. The momentum continues with an additional 42% of organizations still planning implementation. As more ITDMs deploy data initiatives, it provides clarity into the amount of data that needs to be managed. Similar to 2014, organizations are currently managing an average of 167.3TB of data, and this amount is expected to increase by 48% over the next 12 to 18 months. The largest contributors to this data growth are customer databases (63%), emails (61%), and transactional data (53%) (View Infographic).

In 2014, with big data showing the potential to create cross-function business opportunities, CEOs were the leading supporter of data-driven initiatives and CIOs were taking the strategic lead. Today, the CEO is still involved however, many individuals collaborate during the decision process, including the CIO (52%), CEO (43%), IT/networking staff (37%), CFO (36%), and IT steering committee (35%). At the end of the day, the CIO still takes the strategic lead and is in charge of data-driven decisions. Even with the CEO’s support, organizations are facing challenges with their big data initiatives, from limited budget (47%), to legacy issues (40%), and limited skilled employees that can analyze data (38%).

“Big data and analytics continues to be a priority and a growth area for organizations. CIOs are deploying data-driven tools that help advance the business through strategic and timely decision-making,” said Brian Glynn, chief revenue officer of IDG Enterprise. “As deployment moves towards mainstream, tech vendors have the opportunity to elevate their customers’ initiatives and potentially alleviate organizational and staffing challenges by providing solutions that integrate into legacy systems and provide an ease of use.”

Continue reading… 

2015 Big Data and Analytics Survey

CIOs Lead Collaborative Team in Growing Big Data and Analytics Initiatives

Dataversity

A new article reports, “IDG Enterprise— the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—announces the release of the 2015 Big Data and Analyticsresearch, which spotlights an increase in the number of deployed data-driven projects over the past year and reveals that many organizations are still planning implementations, as 83% of organizations categorize structured data initiatives as a high or critical priority. IT decision-makers (ITDMs) also provided insight into organizational data and analytics purchase plans, security concerns and the top vendor attributes when evaluating solutions in 2015.”

The article goes on, “Deployment of data-driven projects has increased by 125% in the past year, with 27% of organizations already in deployment. The momentum continues with an additional 42% of organizations still planning implementation. As more ITDMs deploy data initiatives, it provides clarity into the amount of data that needs to be managed. Similar to 2014, organizations are currently managing an average of 167.3TB of data, and this amount is expected to increase by 48% over the next 12 to 18 months. The largest contributors to this data growth are customer databases (63%), emails (61%), and transactional data (53%).”

Continue Reading…

Customer Experience Tops Asia/Pacific CMOs’ Investment Agenda

IDC PMS4colorversion 1 Customer Experience Tops Asia/Pacific CMOs Investment Agenda

Singapore and Hong Kong, February 16, 2015 – International Data Corporation (IDC) announces today that this year customer experience will become the number one customer-related priority for organizations in Asia Pacific (excluding Japan) or APEJ. However, the CMO and CIO will need to partner and align their goals to guarantee success.

“Today, being first to market, having the lowest price, or being the best does not necessarily help. Businesses need to be agile and give customers what they want 24/7. Customers may buy your products or services, but what keeps them coming back is the experience,” says Daniel-Zoe Jimenez, Senior Program Manager, Big Data, Analytics, Enterprise Applications & Social Lead IDC Asia/Pacific.

He advises marketers to become savvier about the business, data, and customers to address the “empowered buyer” needs. CMOs are expected to lead the enterprise transformation around customer experience. In fact, IDC Asia/Pacific CMO Barometer shows that 31% of CMO roles are expanding to include customer experience and support.

Jimenez notes, “The CMO role is evolving to incorporate new responsibilities. In other regions, we have seen organizations completely replacing this role with a Customer Experience Head.”

There is no denying there has been a lot of hype around customer experience and many organizations still struggle with the concept, since there are many moving pieces and intangibles. However, customer experience is far from being just today’s buzzword; it is a top priority for CMOs in 2015.

“If you are not already thinking about this then you are not listening to your customers. The idea of delivering greater experiences is not new; but what is different now is that organizations are increasingly focused on ensuring these initiatives are tracked and are using metrics that are closely aligned to the business,” says Jimenez.

 Read More… 

Submit your application for the 28th annual CIO 100 awards!

cio100 logo Submit your application for the 28th annual CIO 100 awards!

These prestigious awards honor the many innovative ways that IT delivers competitive advantage or accelerates business success in the enterprise.

To tell us about the most compelling IT project you’ve led in the past year, follow the steps to purchase an application here: http://bit.ly/1zAuIAX. (Fee is $75.) The deadline has been extended to Monday, February 16 (midnight EST).

Contact cio100@cio.com with any questions.

IDC’s 2015 CIO Predictions: Demand For Analytics Continues To Skyrocket

Forbes

By 2017, 80% of the CIO’s time will be focused on analytics, cybersecurity and creating new revenue streams through digital services .

These and other insights were shared today by IDC during the webinar, IDC FutureScape: CIO Agenda Leading the 3rd Platform business and technology transformation through 2015 and beyond.  IDC sees the shift to a service paradigm in IT accelerating, along with a greater reliance on partners, clouds and global sourcing through 2017.  Based on how often analytics was mentioned in the webinar, it’s clear IDC is getting a large number of client queries in this topic area.  Demand for analytics continues to skyrocket according to Joseph Pucciarelli, Group Vice President of IT Executive Programs Research.

The research firm also sees active cognition from smart analytics replacing passive analysis and interrogation, and the proliferation of analytics applications that are more contextual than today.

IDC also is predicting that by 2017, each person will have 24 digital IDs and five or more Internet-connected devices.  The research team emphasized that these devices will require more extensive platforms than exist today for supporting the wide array of services these devices will deliver. The proliferation of devices will lead to IT departments embracing a more flexible cost model that has the potential to reduce fixed costs and permit multiple sourcing arbitrage.

IDC’s methodology included interviews with 209 CIOs globally. IDC mentioned that a full report of the results will be available later in the week.  I will update this post with the link once it is available.

Continue reading…

Four New IDC MaturityScape Benchmarks to Assist CIOs, IT and Line of Business Executives to Achieve Industry Superiority

IDC PMS4colorversion 1 300x99 Four New IDC MaturityScape Benchmarks to Assist CIOs, IT and Line of Business Executives to Achieve Industry Superiority

New reports explore enterprise architecture, enterprise IT transformation, vendor and sourcing management, and service management

Framingham, MA – October 6, 2014 – International Data Corporation (IDC) today announced four new IDC MaturityScape Benchmark studies, providing organizations a unique opportunity to compare maturity against that of peers with the IDC MaturityScape system of dimensions and sub-dimensions. The four IDC MaturityScape Benchmark studies explore Enterprise Architecture, Enterprise IT Transformation (EIT), Vendor and Sourcing Management, and Service Management. These studies build on IDC MaturityScapes, unveiled earlier this year, which provide a structured way for organizations to identify their current level of capability or maturity, and the gap between where they are and where they should be to maintain competitive balance or achieve industry superiority.

  • ClicktoTweet, “@IDC Releases Four New #IDCMaturityScapeBenchmarks to Assist CIOs, #IT and Line of Business Executives to Achieve #IndustrySuperiority”

IDC MaturityScape Benchmark: Enterprise Architecture in the United States

This IDC study presents the results of IDC’s 2014 MaturityScape Benchmark: Enterprise Architecture Survey, a companion to IDC MaturityScape: Enterprise Architecture (IDC # 247401, March 2014). This pair of studies provides an opportunity for enterprise-class organizations to benchmark themselves against other similarly sized organizations in terms of their enterprise architecture maturity, to uncover maturity gaps among different dimensions, and to plan for improvement. These studies enable CIOs, IT executives, and other senior leaders to optimize decision making from both a business and a technical perspective.

IDC MaturityScape Benchmark: Enterprise IT Transformation (EIT)

This IDC study presents the results of IDC’s global 2014 Enterprise IT Transformation MaturityScape Benchmark Survey, and complements IDC MaturityScape: Enterprise IT Transformation (EIT) (IDC # 248141, April 2014). The new study enables organizations to assess their capabilities with regard to 3rd Platform strategy and innovation, to identify maturity gaps among different dimensions and areas of capability that need improvement, and to take actions to achieve the level of maturity that satisfies their business needs.

IDC MaturityScape Benchmark: Vendor and Sourcing Management in the United States

This study presents the results of IDC’s 2014 Vendor and Sourcing Management MaturityScape Benchmark Survey and is a supplement to IDC MaturityScape: Vendor and Sourcing Management — A Framework to Maximize Value and Drive Innovation (IDC # 247458, March 2014). This IDC study provides an opportunity for organizations to benchmark their VSM maturity against the industry standard, assess IT vendor and sourcing management competency and maturity and, most important, prioritize their VSM-related investment decisions.

For the full release, click here

IDG Enterprise’s Editorial Teams Earn 65 ASBPE Awards for Editorial & Design Excellence

 IDG Enterprise’s Editorial Teams Earn 65 ASBPE Awards for Editorial & Design Excellence

IDG Enterprise— the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld— earned 65 editorial and design awards in categories from blog and feature article to online news and original research at the 2014 Azbee awards from the American Society of Business Press Editors (ASBPE). Additionally, NetworkWorld.com received honorable mention for B2B Website of the Year and Computerworld.com was in the Top 10. For the third year, CIO magazine was named one of the Top 10 Magazines of the Year.

“IT leaders are dealing with massive change today – everything from the influx of consumer technologies, to big data and analytics, as well as cloud and mobile. Our editorial teams are documenting how these trends are reshaping business and the IT organization,” said John Gallant, chief content officer, IDG Communications. “We take great pride in our content and design and are thrilled to receive recognition by ASBPE. We strive to help our readers navigate these changes and we look forward to producing award-winning work that helps companies drive results through the use of technology.”

Including this latest recognition from ASBPE, IDG Enterprise brands have won more than 130 editorial awards since 2012. Each brand includes writers, bloggers and designers that produce hundreds of original articles per site each month, setting an exceptional standard for showcasing the transformation of technology in the enterprise.

“Media is undergoing a transformation, and our visitor audience of technology leaders has not only embraced new mediums, but they are leading engagement with our editors through our responsive design based sites and social media,” said Matthew Yorke, CEO of IDG Enterprise. “Being recognized for the innovative use of new channels, in addition to our ongoing stellar reporting and design is very exciting. These recognitions are a great honor and I could not be more pleased to work with such a talented team.”

2014 ASBPE Azbee Award Recap

CIO

Computerworld

ITworld

Network World

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences.  As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com
Follow IDG Enterprise on Twitter: @IDGEnterprise
Join IDG Enterprise on LinkedIn

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Contact:
Lynn Holmlund
Sr. Marketing & PR Manager
IDG Enterprise
lholmlund@idgenterprise.com
Office: 508.935.4526
Mobile: 508.254.8336

IDG Enterprise 2014 Role and Influence White Paper

 IDG Enterprise 2014 Role and Influence White Paper

New IDG Enterprise research looks at the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impact its success. As technology becomes central to business growth for organizations across all industries, more IT projects are being driven —and funded — by the business, than ever before. Some see this shift as a threat to the CIO and the rest of the IT team. Although some budgets may be shifting, the IT team’s influence on, and involvement in, technology purchases remains strong.

Download the IDG Enterprise 2014 Mapping the Customer Journey white paper