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05/20/2013 - 05/27/2013 New York City NY

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Marketing + Technology: Ad Age and BtoB Conference

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05/21/2013 New York City NY

OMMA Data Driven Marketing

05/23/2013 New York City NY

Digiday Conference & Expo

05/27/2013 - 05/28/2013 New York NY

The Corporate Social Media Summit

06/12/2013 - 06/13/2013 New York City NY

Mobile Commerce World

06/24/2013 - 06/26/2013 San Francisco CA

CIO/CMO Agenda

06/26/2013

2012 ANA Digital & Social Media Conference

07/15/2013 - 07/17/2013 Dana Point Ca

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IDC Releases Market Predictions for 2013: CIO Agenda

IDC PMS4colorversion no shadow IDC Releases Market Predictions for 2013: CIO Agenda

By 2018, 50% of business executives will view CIO as Business Innovator

FRAMINGHAM, Mass. – International Data Corporation (IDC) hosted a webinar, IDC Insights Predictions 2013: CIO Agenda, highlighting the top 10 market predictions for the year ahead. Featuring analysts Meredith Whalen, David McNally, and Joseph Pucciarelli, the session provided organizations with insight on long-term industry trends along with new themes that may be on the horizon that will most impact the role of the CIO. The Predictions Webinar series is designed to help company leaders capitalize on emerging market opportunities and plan for future growth. According to the webinar, in 2013, the right portfolio of services and systems will enable the Agile Enterprise and separate winners from losers. In addition, the analysts suggest that interestingly the role of the CIO is becoming more about the information and less about the technology.

An on-demand replay of the webinar, which was held December 3rd, will be available by December 5th. To access the replay, please visit http://bit.ly/IDC_Predictions2013_CIOAgenda.

The Top 10 Predictions are:

Prediction 1 – By 2016, LOB Executives Will Be Directly Involved in 80% of New IT Investments
Prediction 2 – By 2015, 90% of IT Investments Will Be Evaluated in Terms of Strategic Goals
Prediction 3 – CIOs and CFOs Will Move to “Zero Capital” and Transform the IT Financial Model
Prediction 4 – In 2013, CIOs Deliver 3rd Platform Mash-Ups as Competitive Differentiators
Prediction 5 – 70% of CIOs Will Embrace a “Cloud First” Strategy in 2016
Prediction 6 – By 2013, One Third of All New Application Development Will Target a Mobile Form Factor
Prediction 7 – Enterprise Social Networks Move Beyond Pilot Stage With Business Sponsorship
Prediction 8 – Big Data & Analytics Projects Will Be Like No Other IT Project
Prediction 9 – IT Talent Will Become the Biggest Barrier to Innovation
Prediction 10 – By 2018, 50% of Business Execs Will View the CIO as a Business Innovator
“Our 2013 Predictions for the CIO Agenda reflect the impact of the 3rd Platform Shift. Cloud, Mobile, Social and Big Data solutions are changing the Business/IT engagement models, and presenting CIOs with new opportunities to be seen as Business Innovators,” said David McNally, IT Executive Advisor at IDC.

For additional information about these predictions or to arrange a one-on-one briefing, please contact Sarah Murray at 781-378-2674 or sarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarah@attunecommunications.com.

About IDC Predictions

As we have for the past three decades, IDC ends the year with our outlook for the coming year in the IT market. During the next 60 days, IDC will publish literally dozens of IDC Top 10 Predictions documents for 2013. Please visit www.idc.com/predictions2013 for a complete listing.

About IDC Insights

IDC Insights lines of business assist businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks, maximizing the effectiveness of IT investments, identifying new opportunities, and bringing forth technology solutions that are aligned with the organization’s business objectives. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit www.idc.com, email info@idc-ei.com, or call 508-872-8200. Visit the IDC Insights Community at http://idc-insights-community.com/.

Video Viewing Correlates With Purchase Behavior

IDG Research Solutions

Research: What Media and Devices Motivate BtoB Tech Buyers

Business and IT professionals are taking to social, mobile, and video in a big way in the US. They have several favorite sources of information on tech products. These are some of the findings in a recent IDG Research Services survey of more than 2, 200 visitors to IDG sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld. Tech savvy users, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience.

For 95% of BtoB tech buyers, the web is a constant source of tech-related videos: 82% of the respondents post, forward, and share such videos.  Many are not passive viewers, either.  Almost half purchased a product, nearly three-quarters research an item, and approximately half visited a vendor site, contacted a vendor for more information, or looked for a product in a retail store.

Slide5 Video Viewing Correlates With Purchase Behavior

How BtoB Tech Buyers Engage with Mobile Devices

IDG Research Services

Research: What Media and Devices Motivate BtoB Tech Buyers

Business and IT professionals are taking to social, mobile, and video in a big way in the US. They have several favorite sources of information on tech products. These are some of the findings in a recent IDG Research Services survey of more than 2, 200 visitors to IDG sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld. Tech savvy users, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience.

Use of mobile devices is pervasive.  Seventy-five percent own/regularly use at least two smartphones and/or tablets.  The vast majority use the devices for everything from email to apps, and content consumption including multimedia. In this massive mobile use, tablets topped smartphones in every application category.

Slide3 How BtoB Tech Buyers Engage with Mobile Devices

Tech Buyers Speak About Power of Social

IDG Research Services

Research: What Media and Devices Motivate BtoB Tech Buyers

Business and IT professionals are taking to social, mobile, and video in a big way in the US. They have several favorite sources of information on tech products. These are some of the findings in a recent IDG Research Services survey of more than 2, 200 visitors to IDG sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld. Tech savvy users, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience.

As to what buyers look for in social sites, just over 50% seek information about product offerings/directions, see product reviews/rankings, and respond to customer questions.
Slide2 Tech Buyers Speak About Power of Social

Big Data Initiatives High Priority for Enterprises but Majority Will Face Implementation Challenges

IDG Enterprise 

Framingham, Mass.  – IDG Enterprise—the media company comprising of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—releases the results from the 2012 IDG Enterprise Big Data research which delves into big data strategies and challenges as adoption increases. The research highlights big data initiatives as a high/critical priority for 59% of enterprise organizations (1,000+ employees) and 48% of small/medium (SMB) organizations (<1,000 employees). As a new technology trend, challenges are anticipated, in fact 60% of IT executives believe big data integration will be very/extremely challenging.

For the full release click here

IDG Enterprise Launches Alliance Advisory Services

news release

Framingham, Mass.  IDG Enterprise—the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—announces the launch of Alliance Advisory Services, a collection of turnkey partner alliance marketing services to help customers create, elevate and communicate their value to partners and collectively roll out customer-facing messaging and assets to strengthen the value of the alliance.

IDG Enterprise’s Alliance Advisory Services have a robust portfolio of solutions that can supplement ongoing initiatives —including research based programs or white papers—or the Alliance Advisory Services team can act as a full consultative group to facilitate partner relations, build and execute brand messaging and library of assets, amplify messaging socially and more. Two of the programs are:

For the full release click here

 

The CMO-CIO Imperative

IDC PMS4colorversion no shadow 300x98 The CMO CIO Imperative

Marketing is rapidly becoming more quantitative as a mix of art and science. Digital and marketing automation are major factors. IDC has found that CMOs and CIOs are now sharing budgets to support marketing and sales. Data-driven marketing takes time to implement and IDC says it goes through four stages.

IDC Group Vice President, Rich Vancil, Executive Advisory Services, and Joe Pucciarelli, vice president & IT executive advisor at IDC bring marketer and IT professional expertise to a discussion of why two C-suite executives must work together and what the end result may be.

Click to listen to this webinar…

Big Data Right Now: Five Trendy Open Source Technologies

TechCrunch

Big Data is on every CIO’s mind this quarter, and for good reason. Companies will have spent $4.3 billion on Big Data technologies by the end of 2012.

But here’s where it gets interesting. Those initial investments will in turn trigger a domino effectof upgrades and new initiatives that are valued at $34 billion for 2013, per Gartner. Over a 5 year period, spend is estimated at $232 billion.

What you’re seeing right now is only the tip of a gigantic iceberg.

Big Data is presently synonymous with technologies like Hadoop, and the “NoSQL” class of databases including Mongo (document stores) and Cassandra (key-values).  Today it’s possible to stream real-time analytics with ease. Spinning clusters up and down is a (relative) cinch, accomplished in 20 minutes or less. We have table stakes. But there are new, untapped advantages and non-trivially large opportunities beyond these usual suspects.

http://tcrn.ch/Pj5TVI

Wanted: Job Candidates with Diverse Backgrounds to Fill Severe Big-Data Jobs Shortage

IDG News Service (Boston Bureau)

A career path that began with studying infectious diseases and led to analyzing terabytes of game data may seem a circuitous route. For Brendan Burke, though, the applied math skills he picked up as an undergraduate biology and political science major, the programming skills he added as a bioengineering graduate student, and his use of the two as a research scientist led to a job in the booming IT field of data science.

“A lot of the skill set I developed very specifically for biology could be applied in very commercially viable ways,” says Burke, who earned both of his degrees from Stanford University and worked at the California school as a scientist. As head of player science at Playnomics, a Silicon Valley company that uses game data to develop player analytics, the math and computer science skills he used to determine how many touch points a virus requires to spread across a population now help him understand how people interact with games. “Something in data science gets your creative juices flowing when you see something that you built for an entirely different purpose can be used in all of these other ways,” he says.

Continue reading… 

Research Report on Customer Engagement

IDG Enterprise 

The 2012 IDG Enterprise Customer Engagement survey was completed with the goal of gaining a better understanding of the role content consumption plays in the purchase process for major technology products and services.

Key findings include:

  • Specific types of content are used strategically throughout the IT purchase process.
  • IT decision-makers (ITDM) download an average of nine informational assets throughout the purchase process.

For the complete list of findings, click here