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05/20/2013 - 05/27/2013 New York City NY

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Digiday Exchange Summit

09/18/2013 - 09/20/2013 Austin TX

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An Interview with Petra Neiger: How Cisco Drives Social Media

IDG Global Solutions

For the past four years, Cisco Systems has been a winner or runner up in the annual BtoB Social Media Marketing awards program.

Then in 2009, Cisco introduced MyPlanNet game that won BtoB’s Best Integrated Tech category and best tech social marketing program.

Cisco’s social media training program is available at:http://bit.ly/Yq1ALR

Click video for full screen option (recommended)

With buyout set, Dell needs to lay out PC strategy – Rivals HP and Lenovo could use market uncertainty to their advantage

Computerworld

Computerworld - Dell’s buyout deal should give the company renewed business flexibility and stealth, but its customers need to know if Dell will be in the PC market for the long haul.

“Now, Dell will be able to better compete with HP, Lenovo, IBM and Cisco,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “They can do what they want without the scrutiny of Wall Street and the SEC, and do it under the radar, making it harder for competitors to guess at Dell’s next moves and then making defensive moves to thwart them.”

However, whether Dell, the third-largest PC maker in the world, plans to continue to be a major player in the PC business is an open question. That question has customers – both enterprises and consumers – concerned.

“It’s too early to tell how much Dell wants to remain in PCs,” said Moorhead. “They could more easily reduce or exit the business as a private company… Dell customers, specifically business PC customers and channels, could be a little edgy until Dell announces it’s in the PC business for the long haul.”

Hewlett-Packard, which has been barely hanging on to its number one position in the PC market, used the news of Dell’s buyout announcement to take a jab at its competitor.

“Dell has a very tough road ahead,” HP said in a released statement. “The company faces an extended period of uncertainty and transition that will not be good for its customers. And with a significant debt load, Dell’s ability to invest in new products and services will be extremely limited. Leveraged buyouts tend to leave existing customers and innovation at the curb.”

Read more…

Infographic: SaaS and Cloud Software

IDC PMS4colorversion no shadow 300x98 Infographic: SaaS and Cloud Software

Worldwide SaaS and Cloud Software 2012-2016 Forecast and 2011 Share

This infographic is based off a study that presents IDC’s view of worldwide software as a service and cloud software market performance by key vendors in 2011 and the anticipated market performance through 2016. The cloud software market reached $22.9 billion in revenue in 2011, a 30.9% year-over-year growth rate, and will grow to $67.3 billion by 2016 at a CAGR of 24.0%.

Learn more on what IDC has to say about cloud.

IDC Market Min SaaS and Cloud Infographic: SaaS and Cloud Software

Apple, Facebook Data Center Spending To Cool In 2013

Investor’s Business Daily

Torrid spending by Apple (AAPL), Google (GOOG), Amazon.com (AMZN), eBay (EBAY), Facebook (FB) and others on data centers packed with computer servers will cool off in 2013, says aUBS report.

Increased spending on data centers has given a lift to networking gear vendors such as Cisco Systems (CSCO), Juniper Networks (JNPR), F5 Networks (FFIV) and Riverbed Technology(RVBD), says UBS analyst Amitabh Passi in a preview of Q3 earnings. In the report, Passi says data center capital spending will rise only 3% in 2013, down from 37% this year.

UBS used data from company reports, FactSet and its own estimates to come up with its numbers.

“By 2016, IDC expects the total number of data centers in the U.S. will decline from 2.94 million in 2012 to 2.89 million. This decline will be concentrated in internal server rooms and closets, with a very small decline in midsize local data centers,” said the IDC report. “Despite the slight decline in total data centers, total data center space will increase significantly, growing from 611.4 million square feet in 2012 to more than 700 million square feet in 2016.”

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IDC finds lead-gen top marketing priority

BtoB 

Improving lead generation is the top marketing priority this year for tech marketers, according to IDC’s “2012 Tech Marketing Barometer Study,” released in March. The study was based on an online survey of 61 senior marketers at high-tech companies conducted in January and February. The companies surveyed have combined revenues of more than $550.0 billion and include industry leaders such as Cisco Systems, Dell, HP and Intel.

Respondents were asked to allocate 100 “importance points” to various marketing priorities for the year. Improving lead generation received the highest score (20.7), followed by building more brand awareness (16.2) and improving marketing processes (13.9).

Read more… 

Cisco’s Connected Life Exchange: A Blog with an Educational Mission

Cisco is well known for its networking products and services so the company decided it needed to produce an informational not promotional blog. The blog articles and videos focus on the telecom network’s impact on society. The Connected Life Exchange earned a runners up award for blogs selected by BtoB editors. At the Social Media Marketing Awards ceremony and BtoB Digital conference in March 2012, Cisco’s Tim Washer described the blog and its evolution to IDG Strategic Marketing Services Director Howard Sholkin…

Read the BtoB story on Cisco’s Connected Life Exchange

View “The Network Effect” video

Read more about the BtoB Social Media Marketing winners and runners up

Honoring the Individuals Creating a New Chapter for the Publishing Industry.

Folio

As senior vice president of strategic marketing services and custom solutions at IDG, Lee oversees a staff of 43 people in the U.S. Strategic Marketing Services Group and the IDG Enterprise Custom Solutions Group. The former supports six key technology giants with emerging platform technologies. They are: Hewlett-Packard, Microsoft, Intel, Cisco, IBM and Dell. IDG Enterprise Custom Solutions, which began as pure custom print publishing, has since embraced social media, mobile applications and video.

Cisco finds virtual savings, but at a cost

BtoB 

Ever since the event started in 1991, Cisco Systems’ Global Sales Meeting, a gigantic internal content marketing initiative, has been a big deal. For the meeting, the networking giant would fly in 15,000 or more of its sales staff to a single location, such as Las Vegas. After days of sharing best practices and recognizing top salespeople, the GSM might peak with a concert by Aerosmith.

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Intel, Apple and Cisco Provide Best Product and Relationship Experiences In the Tech Industry, According to New Temkin Group Research

Daily Dog 

Unisys, Novell and Qualcomm Among Tech Vendors That Fall Below Average Rating - A new research report published by Temkin GroupTech Vendors: Benchmarking Product and Relationship Satisfaction of IT Clients, rates the experiences delivered by 60 large technology providers. The research, which is based on a survey of 800 IT professionals from companies with at least $500 million in annual sales, examines how large enterprises rate IT vendors’ products and relationships. Looking across the two key areas — products and relationships.

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Industry Leaders From Avaya, Cisco and VMware to Keynote at Interop Las Vegas

PR Newswire (U.S.)

SAN FRANCISCO — Interop Las Vegas ®, produced by UBM TechWeb, today announced executives from Avaya, Cisco and VMware are scheduled to take the keynote stage in Las Vegas. As the industry’s premier and most comprehensive business technology event, Interop features industry thought leaders who will provide focused and insightful presentations from the keynote stage. Interop Las Vegas will take place at the Mandalay Bay Convention Center, May 6-10. For more information or to register, visit: http://www.interop.com/lasvegas

 For more info click here