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IDC Forecasts Worldwide Spending on Hosted Private Cloud Services to Surpass $24 Billion in 2016

IDC PMS4colorversion 1 IDC Forecasts Worldwide Spending on Hosted Private Cloud Services to Surpass $24 Billion in 2016

IDC Press Release

FRAMINGHAM, Mass.– According to a new forecast from International Data Corporation (IDC), worldwide spending on hosted private cloud (HPC) services – an operational model for deploying computing infrastructure services of many types via a cloud model – will be more than $24 billion in 2016. HPC spending will experience a compound annual growth rate of more than 50% over the 2012-2016 forecast period as companies and IT providers look to cloud in its various forms as a means to transform and make more efficient and scalable the “how” of what they provide to their customers. Along the way, Hosted Private Cloud services will become the backbone of a new set of infrastructure services, transforming existing provider models for IT outsourcing, hosting infrastructure services, and other key IT industries.

At the highest level, there are two types of deployment models for cloud services: public and private. Public cloud services are designed for a market and are open to a largely unrestricted universe of potential users who share the services. Private cloud services are designed for a single enterprise and have user-defined and controlled restrictions on access and level of resource dedication.

Hosted private cloud is a composite view of two private cloud services deployment models, both of which offer customers and providers very different choices about resource dedication, tenancy cost, user access/control of the computing asset, and real and perceived security structures in place. The two HPC deployment models are:

40% of Those With an Interest in Cloud Services Don’t Have a Process to Assess Provider Security According To New InformationWeek Reports Research

PR Newswire (U.S.)

At the same time, 25% of these respondents allow or will allow sensitive data to be stored in the cloud, and another 31% are considering it. InformationWeek Reports (http://reports.informationweek.com), a service provider for peer-based IT research and analysis, announced the release of its latest research report. Cloud Security: Verify, Don’t Trust analyzes results from InformationWeek’s 2012 Cloud Security and Risk survey. More than 360 business technology professionals responded to this poll.

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Third-Party Cos. Can Sell Google Cloud Services

MediaPost.com

The ability for consumers to traverse from one device to another and for brands to target ads cross-platform will require cloud services to store data and content. Google has announced a partnership program that allows third-party companies to use and sell its cloud services. The move identifies a need for a closer working relationship between marketing, advertising and IT to support data and Web services.

The company divided the partner program into two categories: Technology Partners provide tools that integrate with its platform. Service Partners provide advice and implementation options to use cloud services, aimed at supporting business, mobile and social apps, so companies can dig deeper into business intelligence. At the MediaPost OMMA Data & Targeting conference in Los Angeles on Wednesday, Christopher Snyder — president at Juhll, a marketing agency — said all his company’s offerings rely on cloud services. “We’re a 10-person shop, so I feel we don’t have a choice,” he said. “If the office burned down tomorrow at least all of our work would be saved. We’d only lose furniture.”

Snyder said it doesn’t make sense to store content on a server anymore. Similarly, IDG Tech Network Director of Marketing Danielle Krieger grabs and shares content with internal clients on a cloud service.

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Online Data Collection Explodes Year Over Year in US

eMarketer

In today’s interactive advertising ecosystem, data has become a valuable form of currency. In fact, an April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts. But advertisers aren’t the only ones reaping benefits from online data—and using it to inform campaign decisions.

Cloud-based data management platform Krux Digital sampled and analyzed data collection activity among the top 50 ad-supported content publishers (by comScore’s ranking) and found that ad servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.

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Microsoft reveals ‘magical’ new Office 2013

Network World (US)

FRAMINGHAM – Microsoft’s latest version of Office pushes customers toward using cloud-based services that makes the suite of applications available on any device — PC, tablet or phone — and has a user interface tuned to work with the touch-centric Windows 8 operating system. The combination of the new Office with Windows 8 and Microsoft’s SkyDrive cloud storage make an environment that is more productive than the traditional Office, says Microsoft CEO Steve Ballmer. “Together I think they’re quite magical,” he says.

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Gartner: IT spending stable, growth in cloud services – But growth rates are slower than last year, according to new figures

IDG News Service (Boston Bureau)

BOSTON – Global spending on IT products and services will rise 3 percent in 2012 to US$3.6 trillion, according to figures released Monday by research firm Gartner. The forecast is  up from the 2.5 percent growth projection Gartner issued earlier this year. ”While the challenges facing global economic growth persist — the eurozone crisis, weaker U.S. recovery,a slowdown in China — the outlook has at least stabilized,” said Gartner research Vice President Richard Gordon in a statement. However, “continued caution” is advisable for the near future, according to Gordon.

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Revealed: The jobs that will be wiped out by cloud computing

Tech Republic 

As businesses switch to cloud computing demand for some traditional IT roles will plummet – but new, different jobs will be created instead. Tech industry experts are predicting that demand for certain tech roles will dramatically decline over the next decade as organisations switch to cloud computing. By 2020 the majority of organisations will rely on the cloud for more than half of their IT services, according to Gartner’s 2011 CIO Agenda Survey.

After organisations have switched to the cloud the number of staff needed to manage and provision individual pieces of IT infrastructure – the likes of networks, storage and servers – can be scaled back, as much of the virtualised infrastructure that cloud is built upon can be automated. The upshot will be whereas 70 per cent of IT resources are devoted to operating IT infrastructure today, by 2020 just 35 per cent of resources will be used in operations, according to the Gartner report New Skills for the New IT.

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More Than One-Third of IT Budgets Now Spent on Cloud: Survey

Forbes

These are some of the findings of the IDG Enterprise Cloud Computing Study, conducted in January 2012. Most of these budgets are going to private clouds hosted within the walls of enterprises. Private cloud deployments are currently where the majority of information is stored in the cloud (24%), and the trend will continue to dominate 18 months from now (33%).

The fact that cloud now comprises more than one-third slice of IT budgets suggests the computing approach has gained serious traction within enterprises. And cloud isn’t just being brought in to enhance applications or to save money. One-fourth of respondents from the business side, in fact, report they believe cloud will play a critical role in shaping business strategy. Cloud may grab an even bigger slice of IT budgets in the next few years. Close to two-thirds of companies expect to increase cloud spending in the next 12 months. On average, organizations will increase cloud computing spending by 16%.

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Reality Check: Four trends that will drive the always on, always connected world

RCR Wireless 

For the past few years, at my direction, Accenture has studied usage of technology by consumers to identify major trends that might assist our corporate clients. Our most recent survey of 19 different technologies across users in 10 countries revealed four major trends that we believe will be crucial over the next several years. They are:

–Consumers are reaching a state of “hypermobility,” rapidly adopting mobile technologies and downloading applications that keep them connected anywhere, anytime.

–Consumers are increasingly reaching into the network and modifying their behaviors as they rely on cloud services.

–Consumers’ use of electronics is increasingly more dependent on the exploding number of applications now within their reach.

–Emerging markets lead in usage and spending growth of many consumer technologies.

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Gartner Outlines Five Cloud Computing Trends That Will Affect Cloud Strategy Through 2015

Gartner Press Release 

STAMFORD, Conn.—  Continual monitoring of cloud computing trends, with regular updates to the enterprise’s cloud strategy, will be essential to avoid costly mistakes or miss market opportunities over the next few years, according to Gartner, Inc. Although the potential for cloud computing is significant, the breadth and depth of the impact, as well as the level of adoption over time, are uncertain and will require frequent review.
For the full release click here