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Event Date Location

OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

Small Agency Conference & Awards

07/23/2014 - 07/24/2014 Austin TX

Strategic Advertising Sales Training 

07/23/2014 - 07/24/2014 Los Angeles CA

OMMA RTB Real-Time Buying

07/24/2014 Los Angeles CA

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

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Box buys Streem to make the cloud part of your desktop

CITEworld

Cloud store-and-sync service Box has snapped up Y Combinator-backedstartup Streem for an undisclosed sum. Streem, as you may guess from the name, provides a streaming service that lets users access content from the cloud without taking up any space on the local hard drive — especially handy when dealing with large video files.

“Streem has developed amazing technology that allows you to mount a cloud drive onto your computer — making documents, presentations, videos and files available to you without the limitations of your local hard-disk, effectively turning the cloud into an ‘unlimited’ drive,” writes Box CEO and Co-Founder in an official blog entry.

As it stands today, Box’s core sync functionality lets you keep files and folders in sync across mobile and desktop platforms. But that still requires a copy to be kept locally if you want to make any changes. There are administrative controls available to restrict what users can do with those local copies, and in some scenarios (like previewing on mobile files), no local copy is actually cached.

Data+ Conference to Feature Big Data Strategies on How to Manage and Analyze Data to Predict Business Outcomes

 Data+ Conference to Feature Big Data Strategies on How to Manage and Analyze Data to Predict Business Outcomes

IDG Enterprise—the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—will bring together more than 350 IT executives, managers and business leaders to discuss managing, analyzing and predicting data at Data+. The Data+ conference is the world’s most authoritative conference on enterprise use and benefits of big data and will take place September 7-9, 2014 in Phoenix, Arizona.

“Over the next 12 to 18 months, the average amount of data being managed is expected to increase by 76%, according to the 2014 IDG Enterprise Big Data Study,” said Adam Dennison, SVP, publisher, IDG Enterprise. “This dramatic growth expands the need for organizations to master transformative approaches for leveraging their data. New strategies and tools involving cloud, social, mobile, Hadoop, NoSQL and more will continue to influence this evolving landscape. Data+ will provide a comprehensive look at how to strategically manage and analyze data from multiple sources and in multiple formats to predict customer behavior and business outcomes.”

Unique Sponsor Opportunities
At the Data+ conference, attendees will have the opportunity to participate in Rapid-Fire Roundtable discussions with their peers and event sponsors. This series of quick, structured, networking sessions provides the perfect environment for attendees to meet other practitioners who have similar business intelligence, analytics and data management challenges, and connects them to the industry contacts who can help solve their issues. This highly rated format is an informal and practical way for participants to kick-off networking and make connections.

Data+ Underwriter and Platinum sponsors have the opportunity to deliver info-rich presentations on their latest products or solutions, new releases and exciting trends or changes to the Data+ audience through Solution Spotlight sessions.

Unconference Sessions will also be integrated into the Data+ schedule. These crowdsourced sessions create a dynamic atmosphere for both sponsors and attendees while providing them the chance to propose and vote for their favorite discussion topic and format of interest, allowing them to engage with their peers in noteworthy discussions.

“We are thrilled to have Information Builders and Neudesic sponsor the 2014 Data+ conference and we invite solution providers with noteworthy data solutions to join as sponsors and engage in networking and data strategy conversations with attendees who are eager to discuss how to manage data for business advantage,” continued Dennison.

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IDC Research: 3 Ways CMOs Can Take Advantage of New Marketing Optimism

The Huffington Post

New Research: 8-12% Marketing Growth Projected For Cloud, Social, Mobile, and Big Data/Analytics

Since the 2007 recession it has been a challenging time for marketers and their budgets. This year things are starting to look up. I had a chance to talk with Sam Melnick, Research Analyst with IDC’s CMO Advisory Service, about their latest survey,IDC’s 2014 Tech Marketing Barometer Study and the increased optimism it shows within the tech marketing world. Industry confidence is now growing as a strong majority of marketers expect larger budgets in 2014 – led by Third Platform companies and products (those aligned with Cloud, Mobile, Social, and Big Data/Analytics). This confidence is well deserved; never before has there been as much opportunity for innovative marketing. With new technologies, processes, and an increased focus on the CMO, marketers have a lot to be excited about. However, while many signs are positive, marketers must be aware that there is still work to be done.

How should marketing leaders work to assure their marketing organizations are ready to take hold of this momentum? Here are the top three opportunities for marketing investment that Sam feels all CMOs and marketers should be aware of for the rest of 2014.

1) Identify Third Platform product lines within your organization and support them with stronger marketing budgets.

IDC continues to see optimism regarding marketing budgets; of the senior marketers surveyed in the 2014 Marketing Barometer Study almost 2/3 are expecting budget increases this year! In fact, IDC is forecasting that 2014 tech industry marketing budgets will increase 1.5 to 2.5% overall. However, Third Platform companies – again, those companies with revenue primarily from cloud, social, mobile, and big data/analytics technologies – will receive marketing budget increases that are six times greater than the rest of the industry, increasing their marketing spending between 8 and 12%.

So what does this mean? The CEOs and CFOs of the world clearly see the revenue opportunities within the Third Platform. This is with good reason; IDC expects 90% of new revenue over the next 10 years to come from the Third Platform. Marketers must get ahead of this growth and invest their budgets with bias towards Third Platform business units and product lines. The days of a peanut butter spread of the marketing budget are over. Find these growth areas and invest aggressively!

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Cloud Infographic: Big Data Investments

CloudTweaks

We have covered the evolution of Big Data several times over the years and have more recently discussed new areas of interest such as big data in filmsadvertising and even sports. With the growing interest in this area there is certain to be considerable interest and investments being made. Included as an excellent infographic provided by the team at BigData-Startups which jumps right into the topic of investments.

View infographic

Report: Digital Transformation and the New Customer Experience

Brian Solis

We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market.

Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now.

Mobile. Yep, we’ve got an app for that…plus we’ve got adaptive and responsive web design that makes old sites new again!

Snapchat…our brilliant strategy vanishes in 5,4,3,2,1.

Jelly? We’ve got the answer.

Whisper, Secret…shhh, don’t tell anyone, but we’re already marketing there.

There’s a difference though between marketing AT people in new channels and learning about their behavior, values, and expectations to optimize their digital experiences and introduce mutually-beneficial outcomes.

Social, mobile, and real-time strategies are not enough. These disruptive technologies are merely just the beginning of a still shaping era of connected consumerism.

Each in its own right is significant affecting how business is done. But customer behavior and expectations, and that of employees for that matter, continue to evolve. And, the list of disruptive technologies that’s pushing business leaders and processes out of their respective comfort zones is far more exhaustive and constant.

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In defense of higher cloud prices

CITEworld

It’s true, the cloud wars are heating up, with Google Cloud Platform announcing major price cuts on Tuesday and Amazon Web Services following suit less than 24 hours later at its own event on Wednesday. As a result, there’s been a lot of the usual back and forth – who’s really cheaper, is it really an apples-to-apples comparison, and what Google’s take on scalable pricing means for the ever-shifting economies of cloud computing.

No matter how you slice it, the public cloud is getting cheaper than ever before, and plenty of customers present and future stand to benefit. But I think that just as there’s a case for going to Whole Foods when you absolutely, positively need GMO-free, pesticide-free, free trade, small batch coffee, there’s always going to be room in the market for a pricier cloud that delivers premium features. In other words, there’s more to a cloud than just the price tag.

Name-drop time: Chris Kemp, Chief Strategy Officer of my former employer, private cloud appliance startup Nebula, likes to refer to Amazon Web Services as the “Walmart of the cloud.” Which is to say that Amazon Web Services is cheap and offers a tremendous range of goods, but the selection of goods themselves are incredibly shallow and purposely designed to appeal to as wide a base of customers as possible. If you just want socks, underwear, and toothpaste, it’s great. If you have a strong brand preference or just like having a wider selection, it’s probably not your first stop.

Google Compute Engine follows along these same lines: It’s a one-stop shop for cloud infrastructure designed to be everything to everyone. Want platform-as-a-service (PaaS)? Yeah, they got that. Just want infrastructure-as-a-service (IaaS)? Yeah, they got that too. Need something a little more in-the-middle? Cool.

Read more…

Computerworld Conference Focuses on Open Source Opportunities in Big Data, Cloud, Mobile and Hardware in the Enterprise

Computerworld

Computerworld’s Annual Open Business Conference is taking place May 5-6, 2014 in San Francisco

Framingham, Mass – March 12, 2014– IDG’s Computerworld—the leading IT media brand dedicated to providing insight into enterprise innovation from core to edge technologies—will address the benefits and innovation open source can bring to cloud, big data, mobile and  hardware initiatives, as well as the resulting legal issues,  at the 2014 Open Business Conference (OBC). More than 400 IT and business leaders, venture capitalists, and attorneys will discuss the pervasive adoption of open source in the enterprise at OBC, taking place May 5-6, 2014 in San Francisco.

“Adoption of open source in enterprise IT strategies continues to accelerate. Computerworld’s 2014 Forecast Study reveals that on-premise software, including open source operating systems, is among the top three tech projects for IT teams this year, along with application development upgrades or replacements and cloud,” said Adam Dennison, vice president and publisher, Computerworld. “The Open Business Conference is the perfect environment for technology solution providers to engage IT decision-makers in conversations on how open source can provide speed, efficiency and cost savings to tech projects.”

The OBC Agenda: Big Data, Cloud, Mobile, Hardware, Legal and More
Open source has matured and evolved as enterprises rely more and more on its enabling technologies and strategies to support IT and business initiatives. The OBC agenda will combine keynote sessions with breakout sessions on innovation and networking sessions aimed at embracing the broad scope of open source opportunities in the enterprise. The conference will focus on open source integration with big data, cloud, mobile technology and hardware as well as the resulting legal issues. Experts will share insight on incorporating technologies like Hadoop, Open Stack, NoSQL and MongoDB into the enterprise.

OBC sponsors are invited to join the conversation by sharing case studies and best practices during speaking sessions and moderating birds of a feather lunch discussions. The insight that sponsor executives capture during these opportunities can facilitate conversations during networking time, building stronger relationships with key IT decision-makers.

Conference Sponsors
The 2014 Open Business Conference underwriters include Hewlett-Packard and WSO2. They are joined by Intel, GoGrid, EnterpriseDB, Palamida, DLA Piper and Fenwick & West as sponsors. For more information regarding sponsorship opportunities, please contact Mike Dutton atmike_dutton@computerworld.com or call 801.358.4231.

Registration Information
To learn more about the Open Business Conference, including the agenda, or to register visit
http://www.openbizconf.com, call 800.883.9090 or emailevents_registration@computerworld.com.

Click here to read full press release

How Data Integration Is Changing the Enterprise Landscape

Virtualization Journal

Two words that are continually brought up in conversations at company meetings are “integration” and “cloud.” According to leading analyst firm Gartner, by 2016 the growth of cloud computing will increase to become the bulk of new IT spend. The relative cost of cloud services as compared to handling integration in-house has historically hindered executives’ decisions to implement cloud services and brokers. However, the undeniable benefits to cloud-based integration have now come to the forefront of consideration for C-level decision makers looking to relieve their companies of compliance challenges and security risks, while increasing the speed of data being transferred and analyzed. Putting the two words together, cloud integration is now more important than ever to tackle increasingly complex integration challenges.

As such, 2014 will be a disruptive year for integration providers, cloud services, Big Data and C-level executives looking to take full advantage of what data integration has to offer. Below are three trends companies can expect to see and incorporate into their businesses in the next year:

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Infographic: Technologies’ Impact on the Network

Network World

Network World’s infographic illustrates the technologies impacting the network and pinpoints where IT executives are with initiatives within existing and emerging technologies. It is designed to be a useful resource to help tech marketers position their products/solutions and messaging more effectively to their target customers and prospects. The statistics included come from Network World’s many research studies providing insight into these influential IT decision-makers.

Fore more information, check out the white paper, Enterprise IT at the Crossroads

NetworkWorld Tech Impact Infographic1 copy Infographic: Technologies’ Impact on the Network

Short Take: Satya Nadella’s cloud priorities for Microsoft

Network World

Keith Shaw chats with Network World’s Brandon Butler about Satya Nadella, who was named the new CEO of Microsoft on Tuesday. Butler discusses the challenges and opportunities for Microsoft in the cloud market with Nadella now in charge.