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Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

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05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

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05/19/2014 - 05/25/2014 New York NY

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06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH


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B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends – North America

Content Marketing Institute

Looking for insight into how technology marketers are using content marketing? Check out our newest research report, 2014 B2B Technology Content Marketing Trends — Budgets, Benchmarks, and Trends, North America, sponsored by International Data Group (IDG).

The great news is that nearly every technology marketer we surveyed this past year currently uses content marketing. However, I’m concerned that while 46 percent of them have a documented content marketing strategy, the majority either does not or is not sure (click to tweet). Our research has shown time and again that marketers who have a documented strategy are more effective than their peers who do not — they face fewer content marketing challenges, as well.

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 B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends – North America

Screen Shot 2014 03 28 at 12.46.05 PM B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends – North America

3 Keys to More Compelling Case Studies

Content Marketing Inst.

According to CMI’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70 percent of B2B marketers find case studies to be an effective content marketing tool. That’s because they can increase customer confidence in your organization, educate prospects on how to solve their challenges, and provide social proof that your solutions are valuable.

Continue reading… 

How to Join the Ranks of Best-in-Class Content Marketers

Content Marketing Inst.

What sets best-in-class marketers apart from average marketers? For starters, the best content marketers spend more, align with the buying cycle, and secure executive buy-in, according to the B2B Content Marketing: 2012 Benchmarks, Budgets & Trends report, published by the Content Marketing Institute (CMI) and MarketingProfs.

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3 Reasons Why Podcasts Should Be Part of Your Content Marketing Strategy

Content Marketing Inst.

I listen to a lot of podcasts. Whether I’m in the car, riding the train, or even just sitting on the couch in my living room, I enjoy hearing people share off-the-cuff opinions on interesting topics. Conversations are fun — that’s just me.

But I also create a lot of podcasts: Every week onOpenView Labs, we post a new podcast episode on varying areas of company development, often with the help of influential guests from around the industry. There are a lot of reasons why podcasting works. As CMI has pointed out many times, different people consume content in different ways, and it’s important to get your message and brand out across multiple channels.Podcasts can also help add variety to a mostly text-based content strategy.

To find out the reasons click here

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

Content Marketing Inst. 

Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.

It was no surprise to us that content marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year:

For the results click here

7 Basic Content Marketing Principles for the Corporate Marketer

Content Marketing Inst. 

The last time you heard from me on CMI was just before Content Marketing World in Cleveland.

Since then, I’ve changed gears a bit, moving from the entrepreneurial life of an independent social business consultant to the team-focused corporate environment at Bob Evans Restaurants. It’s been an interesting move for me, especially in terms of building out our own content marketing department.

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