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Event	Date	Location
Internetweek New York	05/20/2013 - 05/27/2013	New York City NY
2013 Cause Marketing Forum Annual Conference	05/29/2013	Chicago IL
CMO Strategy Summit	06/04/2013	San Francisco CA
The Corporate Social Media Summit	06/12/2013 - 06/13/2013	New York City NY
Mobile Commerce World	06/24/2013 - 06/26/2013	San Francisco CA
CIO/CMO Agenda	06/26/2013
2012 ANA Digital & Social Media Conference	07/15/2013 - 07/17/2013	Dana Point Ca
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OMMA RTB	07/25/2013	Los Angeles CA
Digiday Exchange Summit	09/18/2013 - 09/20/2013	Austin TX

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Less is More for IT Buyers

September 24th, 2012

IDC/CMO Webinar

They told IDC’s CMO Advisory Service that marketers and sales pros need to be selective in what information they provide. Technical, peer-based, and/or third-party content are preferred. In the buyer research covering more than 200 companies, the respondents admitted that they’re partially responsible for the growing sales cycle and if you can help shorten it, their appreciation could lead to a sale.

Find out how you can be the 1 in 10 new vendors to get a response from a call or email…. Click here.

Categories: Advertising & Marketing Research, Advertising & Marketing Video, Digital Media Research, Digital Media Video, Tech Business & Marketing Research, Tech Business & Marketing Video | Tags: 2012, advertising, business, CMOs, digital, digital media, email, IDC, IDG, information technology, Internet, IT, IT buyers, leads, marketing, media, online, research, ROI, sales, survey, tech, technology, video, webinar, websites

CMOs’ Big Social Media Spending Plans Continue

August 23rd, 2012

Marketing Charts

CMOs continue to project big increases in social media spending in the next 5 years, according to [pdf] findings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in August 2012. The survey finds that social media currently makes up an average of 7.6% of respondents’ total marketing budgets, up from 7.4% in February. That share is expected to jump by more than 40% in the next year to 10.7%, and to more than double to 18.8% in the next 5 years.

Although these projections are slightly down from February’s expectations (10.8% in the next 12 months; 19.8% in the next 5 years), they still represent a strong inclination that CMOs are ready to increase their social media efforts. A recent survey of 100 CMO Club members by Bazaarvoice found that slightly more than 3 in 4 are at least somewhat confident that their social efforts are having a measurable impact on sales.

Categories: Social Media News, Social Media Research | Tags: 2012, ads, advertising, CMOs, marketing, Marketing Charts, media, News, research, social, social media, survey

Five Challenges For Tomorrow’s Global Marketing Leaders: Study

August 21st, 2012

Forbes

CMOs are struggling to adapt to a world that has fundamentally changed over the course of their careers. Disruptive digital technologies and the new expectations of the global consumer are forcing global firms to adjust and innovate. SapientNitro has made a significant effort to understand how these changes are impacting large global organizations. What we found was surprising: Just 15% of senior marketers feel prepared to deal with the rapidly changing consumer, and just 8% believe agencies are succeeding in their support of global brands. Our CMO Global Marketing Readiness Study, a six-month research study of 114 CMO-level marketers, identified five significant challenges that should act as a wake-up call to global marketers:

Categories: Advertising & Marketing News, Advertising & Marketing Research | Tags: advertising, brands, business, CMOs, Consumer, digital, Forbes, global, Internet, marketing, marketing leaders, News, online, research. 2012, SapientNitro, study, tech, technology, technology innovation, technology marketing, web

3 in 4 CMOs Say Social Efforts Are Having an Impact on Sales

July 27th, 2012

Marketing Charts

Despite recurring indications that some marketers are having difficulty measuring the ROI of their social media activities, and that these activities might not be benefiting them from a sales standpoint, roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales, according to a Bazaarvoice survey of 100 members of The CMO Club. Previous research has shown that most marketers believe social media benefits them in terms of brand awareness, and 82.3% of respondents to theBazaarvoice survey are at least somewhat confident that their social efforts have a measurable impact on this indicator. Additionally, 81.5% show some confidence in social’s ability to have an impact on brand loyalty.

Categories: Social Media Research | Tags: 2012, brands, CMOs, digital, Internet, Marketing Charts, media, research, ROI, sales, social, social media, social networking, study, survey, tech, technology, web

3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

May 24th, 2012

Digiday

Social media marketing is what most CMOs have at the top of their list for spending increases this year and next. Indeed, social media holds the promise of wild viral effects, socially infused search results, and virtually infinite possibilities for targeting. But as many marketers dive into using social media, some are learning lessons the hard way; some lessons are costly and others may cause irreversible and permanent damage.

Categories: Social Media Blog | Tags: 2012, advertising, blog, CMOs, DIGIDAY, Facebook, Groupon, information technology, IT, marketing, media, Pinterest, social, social marketing, social media, targeting, technology marketing

8 Steps To Digitally Align Your Organization

May 21st, 2012

cmo.com

Today’s connected consumer is seeing to it that a CMO’s job is never done.

Keeping up with the ever-evolving digital landscape, shifting consumer trends, new technologies, an influx of data, and executive pressure to perform, is tireless. While traditional channels still receive the lion’s share of marketing investment allocation, the fast pace of digital evolution has become a catalyst for change, most recently and notably driven by the unique dynamics of social media and the ubiquity of mobile devices.

Organizations fall into three possible categories when it comes to digital operational preparedness:

Marketing Measurement A Massive Challenge: CMO.com Survey

March 20th, 2012

cmo.com

It’s a story all CMOs can relate to: As soon as you successfully monitor one of your online marketing campaigns, you quickly realize your next campaign will be confronted by even more intimidating measurement challenges.

Study Finds Marketers Don’t Practice ROI They Preach – More Than Half Don’t Use ROI Metrics to Plan Budgets; 28% Rely on Gut Instinct

March 12th, 2012

Ad Age

For all marketing’s obsession with return on investment, it’s not used to set budgets, according to a new study. A survey of 243 CMOs and other marketing executives found that 57% don’t establish their budgets according to ROI measures. Sixty-eight percent of respondents said they base their budget decisions on historical spending levels, while 28% said they go with gut instinct. And 7% said most of or all their spending decisions aren’t based on any metrics at all.

Categories: Advertising & Marketing News, Advertising & Marketing Research | Tags: 2012, Ad Age, ads, advertising, budgets, CMOs, marketing, News, research, ROI, study

CMOs Forecast Drop in Traditional Ad Spend Amid Higher Budgets

March 2nd, 2012

Marketing Charts

CMOs are predicting a 0.8% decline in traditional advertising spend in the next 12 months, according to findings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in February 2012. This represents a 161.5% decline from the last iteration of the survey, when marketers predicted a 1.3% increase in traditional advertising spend. The forecast also stands in contrast to CMOs’ outlook for internet marketing spending, which continues to go up, from a projected 11.2% increase in August 2011 to an expected 12.8% rise in February.

B2B Marketers: It’s Time to Become a Growth Engine

February 20th, 2012

McKinsey

If B2B companies are serious about growth, it’s time they got serious about their marketing. Marketing needs to take on the challenge of becoming a growth engine for companies. That means CMOs have to step up and lead.

For the full story click here

Categories: Advertising & Marketing Blog | Tags: advertising, b2b, blog, CIO, CMOs, com, marketing, McKinsey

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Subscribe To Latest Posts

Sort Posts By:

Less is More for IT Buyers

Five Challenges For Tomorrow’s Global Marketing Leaders: Study

Marketing Measurement A Massive Challenge: CMO.com Survey

Study Finds Marketers Don’t Practice ROI They Preach – More Than Half Don’t Use ROI Metrics to Plan Budgets; 28% Rely on Gut Instinct

CMOs Forecast Drop in Traditional Ad Spend Amid Higher Budgets

B2B Marketers: It’s Time to Become a Growth Engine