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With buyout set, Dell needs to lay out PC strategy – Rivals HP and Lenovo could use market uncertainty to their advantage

Computerworld

Computerworld - Dell’s buyout deal should give the company renewed business flexibility and stealth, but its customers need to know if Dell will be in the PC market for the long haul.

“Now, Dell will be able to better compete with HP, Lenovo, IBM and Cisco,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “They can do what they want without the scrutiny of Wall Street and the SEC, and do it under the radar, making it harder for competitors to guess at Dell’s next moves and then making defensive moves to thwart them.”

However, whether Dell, the third-largest PC maker in the world, plans to continue to be a major player in the PC business is an open question. That question has customers – both enterprises and consumers – concerned.

“It’s too early to tell how much Dell wants to remain in PCs,” said Moorhead. “They could more easily reduce or exit the business as a private company… Dell customers, specifically business PC customers and channels, could be a little edgy until Dell announces it’s in the PC business for the long haul.”

Hewlett-Packard, which has been barely hanging on to its number one position in the PC market, used the news of Dell’s buyout announcement to take a jab at its competitor.

“Dell has a very tough road ahead,” HP said in a released statement. “The company faces an extended period of uncertainty and transition that will not be good for its customers. And with a significant debt load, Dell’s ability to invest in new products and services will be extremely limited. Leveraged buyouts tend to leave existing customers and innovation at the curb.”

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IDG World Expo Wraps Up Highly Successful Macworld/iWorld 2013, Looks Ahead to 2014

PR Newswire  

FRAMINGHAM, Mass. and SAN FRANCISCO, Feb. 4, 2013 /PRNewswire/ — Macworld/iWorld 2013 (Twitter: @MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event, wrapped up on Saturday at the Moscone Center, West Hall in San Francisco, IDG World Expo announced today. For three activity-packed days, an estimated 25,000 people experienced an Expo Hall showcasing almost 300 exhibitors and sponsors who launched hundreds of new apps, products, technologies and tools for all Apple-related platforms and took part in more than 60 engaging and informative Tech Talks and special events featuring industry experts, luminaries and Hollywood star power, such as Ashton Kutcher, Josh Gad, Fred Armisen and will.i.am. Macworld/iWorld 2014 will take place February 1 – February 3, 2014 in San Francisco.

The success of the 2013 event once again demonstrates that Macworld/iWorld is the premier event for showcasing the intersection of Apple and Apple-related technology, business, culture, education and art. Overflowing session crowds and dynamic, interactive experiences created an environment bursting with creativity, innovation and excitement. Brisk consumer shopping from the large, daily crowds in the Expo Hall drove a highly successful rebook for the 2014 show. And the bustling Appalooza section of the show floor was packed with consumers exploring the latest and best new apps for iOS devices, offering dozens of new companies an incomparable platform for bringing products to market.

“We have been to a lot of events, but this is our first Macworld/iWorld and it was, by far, the best we’ve attended in terms of the platform it provided us to demonstrate our CrazyTalk 7 app and reach our target audiences,” said John Martin, vice president, Marketing at Reallusion, Macworld “Best of Show” winner. “The combination of ‘First Looks’ and dedicated ‘Appalooza’ area of the show floor gave us unparalleled exposure to a wide variety of attendees, including consumers, students, industry experts and press, as well as business development opportunities and the chance to connect with fellow developers. We loved our Macworld/iWorld experience and look forward to next year.”

Check out photos from Macworld/iWorld at http://www.macworldiworld.com/photo-gallery-2013/ and a video with just a few of the highlights at http://www.macworldiworld.com/video-gallery-2013/.

Macworld/iWorld 2013 event highlights included something for every iFan:

* “Playing Steve & Woz in JOBS: A Conversation with Ashton Kutcher and Josh Gad.” The actors shared their experiences playing the technology industry’s two most celebrated and influential personalities, Steve Jobs and Steve Wozniak, in the upcoming feature film, JOBS.

* “Futurehunting,” a session with will.i.am and Intel futurist Brian David Johnson, who shared their views on the future of technology, creativity and the gadgets they love.

* Q&A with Fred Armisen.

* The iPhone Film Festival, which featured movies made entirely on iPhones, including the premier of “Departure” and Q&A with the creative minds behind the film, including directors, producers and Hank Shocklee who scored the film.

* iNDIE iNNOVATION, during which indie bands Mister Loveless and Exist Elsewhere performed and demonstrated how they innovate with Apple technology.

* Special session with the staff of “OUT THERE,”IFC’s newest animated comedy.

* Expo Hall featuring nearly 300 exhibitors and developers-more than 40 percent for the first time-showcasing the latest hardware, software, accessories and apps for the Mac, iPhone, iPod and iPad. The show floor also included Appalooza, one of the most popular areas of the show floor, where developers will showcase hundreds of the latest iOS and OS X apps creations.

* More than 60 new Tech Talks, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities.

* Full-day, deep-dive workshops.

* iPhoneography: The Mobile Masters Sessions, a day-long special event celebrating all aspects of the rapidly growing mobile photography art form, which featured the largest assemblage of iPhoneography talent and inspiration to date.

* LIVE Zone! that featured Music Studio, Digital Art Gallery, Macworld LIVE stage, iPad Sketch Station, the Apple Consultants Network Help Desk, iPhoneography Lounge and the Adobe Photo Studio. Connect For current updates, news and to be part of the conversation, join Macworld/iWorld on:

* Twitter: http://twitter.com/MacworldExpo

* Event hashtag: #iFan13

* Facebook: https://www.facebook.com/MacworldiWorld

* LinkedIn: http://www.linkedin.com/groups/Macworld-Conference-Expo-1636267?home=&gid=1636267&trk=anet_ug_hm.

About Macworld/iWorld

Macworld/iWorld is the world’s Ultimate iFan Event for those who use, create and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. Whether a home user, an artistic hobbyist, a professional or a true Technorati, Macworld/iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. For more information, please visit http://www.macworldiworld.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT Conference, the Electronic Entertainment Expo (E3), Anime Expo, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

SOURCE IDG World Expo

Marisa Borgasano, Schwartz MSL for IDG World Expo, +1-781-684-0770, MacworldiWorld@schwartzmsl.com

Research: BtoB Tech Users Lead the Way in All Things Digital

Research logo Research: BtoB Tech Users Lead the Way in All Things Digital
U.S. Study Shows How Much Social Media and Video Influences Purchase Decisions

 FRAMINGHAM, MA—December 19, 2012–Business and IT professionals are taking to social, mobile, and video in a big way in the United States.  They also have several favorite sources of information on tech products.  These are some of the findings in an IDG Research Services survey of more than 2, 200 visitors to IDG media sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld.

Tech savvy BtoB tech buyers, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience.  More than 40% said tech marketers’ presence on the social web positively influenced their satisfaction with the company (45%), likelihood to purchase (43%), and willingness to recommend a company (43%).  As to what tech buyers look for in social sites, more than 50% seek information about product offerings/directions, wish to see product reviews/rankings, and would like tech marketers to respond to customer questions.

 

Massive Mobile Use

            Use of mobile devices is pervasive.  Seventy-five percent of BtoB tech buyers own/regularly use at least two or more mobile devices (smartphones and tablets topping the list).  The vast majority use the devices for everything from email to apps, and content consumption, including multimedia.  Tablets topped smartphones in every application usage category.

BtoB tech buyers are doing more than collecting information with their mobile devices.  Forty-one percent purchased a product in a six month period after seeing an ad on their mobile device and 40% looked for a product in a retail store.  Again, tablets led smartphones for this question in the BtoB survey conducted last summer.

 

Lights, Camera, Action

For 95% of BtoB tech buyers, the web is a constant source of tech-related videos: 82% of the respondents post, forward, and/or share such videos.  This level of active engagement is illustrated by the actions BtoB tech buyers are taking as a result of watching a tech-related video.  Almost half purchased a product, nearly three-quarters researched an item, and approximately half visited a vendor site, contacted a vendor for more information, or looked for a product in a retail store.

 

Grazing for Information

            For these BtoB tech buyers, the reliance on digital media is a given, but they seek multiple sources.  Ninety-two percent rely on technology web sites, 60% tech vendor web sites, and 58% tech-related print publications. In addition, tech marketers cannot ignore the growing influence of the social web. In fact almost a third of the survey respondents turned to the social web in their search for information, a figure that has shown continued growth each year.

While search is an important tool for discovery, when choosing what to read on the web, 88% of buyers say they are more likely to click on a link from a familiar and trusted source as they strongly prefer unbiased product test/reviews/opinions (93%) and relevant content (86%).  Asked what content they will register for, the top items were newsletter (56%), mobile apps (49%), and white papers (46%).  Again, trust in the source of the information drives more engagement.

“The survey findings show that while tech buyers may be early adopters, they’re good indicators for what marketers should prepare for with the rest of the user population,” said Matthew Yorke, CEO, IDG Global Solutions.  “A 2013 digital marketing program without consideration of mobile usage and social interaction will miss a growing prospect base.”

 

About International Data Group (IDG)
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications’ global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at http://www.idg.com
Contact:  Howard Sholkin, 508-766-5610, howard_sholkin@idg.com

Trademarks and registered trademarks are owned by International Data Group, Inc.  All product and company names are trademarks of their respective companies.

 

 

 

 

PC market shrinks year-on-year: can Windows 8 save it now?

guardian.co.uk

Quarterly figures from Gartner and IDC show that the PC market contracted on an annual basis, and been flat in sales. Will the arrival of Windows 8 in November revive it?

Can anything save the PC? The industry is giving it all it’s got – ultrabooks, faster chips – but so far, nothing’s working. Shipment growth for PCs has cratered, falling by the largest percentage year-on-year for 11 years as consumers, corporations and PC manufacturers hit the “pause” button ahead of the launch of Microsoft’s Windows 8 this month, according to new figures.

Continue reading… 

On Email’s 30th Anniversary, Channel Continues To Evolve

MediaPost

On Aug. 30, 1982, 16-year-old V.A. Shiva Ayyadurai was issued a copyright for a computer program he named “EMAIL.” As “email” celebrates its 30th birthday, it continues to evolve in response to the increasing demands and expectations of consumers for personalized service.  Marketing has become a 24/7 job, and email is an increasingly important part of that job.  In fact, consider the following statistics that show how smart marketers are using email to fuel growth:

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Look, no wires! Intel demos wireless docking for Ultrabook

IDG News Service (San Francisco Bureau)

SAN FRANCISCO- Intel demonstrated a new technology on Thursday that promises to rid computers of many of the connectors and cables that are needed today to connect to a myriad of peripherals and other devices. Called WiGig, the technology has been under development since 2009 and aims to replace cables by using a high-bandwidth, high-frequency wireless data system.

Continue reading… 

 

Apps for News Junkies

IDG News Service

On this IDG App Review we’ll take a look at some noteworthy news apps including Flipboard, Pulse, Fluent News Reader and more…

IDG World Tech Update- Week of 5/7/12

IDG News Service

This week’s World Tech Update is at the Computer Human Interaction conference in Austin Texas. Nick Barber gets a glimpse of the future–  ZeroTouch moves towards commercialization, Illumishare lets users share physical desktops, DualView lets laptops display two images simultaneously, Microsoft Research projects Humantenna and Soundwave offer gesture sensing alternatives and electric lemonade zaps taste buds.

Consumers Turn to Tablets to Research Purchase Decisions – Multidevice usage common among consumers researching products and services

eMarketer

Online’s role in researching products and services has been well documented, but a study from Local Corporation conducted by the e-tailing group offered greater insight into the role of mobile devices—particularly tablets—in the purchase-decision process. Not surprisingly, desktop and laptop computers are no longer the only means of performing digital research. Findings showed more than 60% of North American consumers researched products or services multiple times a month via a mobile device, pointing to a growing trend among internet users to use various digital devices to inform their purchase decisions.

Tablets certainly played a role in this process, with 80% of all tablet owners surveyed saying they used their tablet to research and buy products. The study found 23% of respondents did so in conjunction with their desktop or laptop PCs. In addition, 19% of tablet users also turned to their mobile phones to research and make purchases.

 

IDC raises 2012 forecast for tablets, thanks to demand from iPad, competition from Kindle

Associated Press Newswires 

NEW YORK — Thanks to strong demand for Apple’s iPad and competing devices such as Amazon’s Kindle Fire, worldwide shipments of tablet computers are likely to grow faster than expected this year, according to a newly revised forecast from a leading market-research group.

IDC said shipments in the last three months of 2011 were higher than expected. As a result, the research group now projects shipments of 106 million in 2012, up from its previous forecast of nearly 88 million.

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