CMOs are struggling to adapt to a world that has fundamentally changed over the course of their careers. Disruptive digital technologies and the new expectations of the global consumer are forcing global firms to adjust and innovate. SapientNitro has made a significant effort to understand how these changes are impacting large global organizations. What we found was surprising: Just 15% of senior marketers feel prepared to deal with the rapidly changing consumer, and just 8% believe agencies are succeeding in their support of global brands. Our CMO Global Marketing Readiness Study, a six-month research study of 114 CMO-level marketers, identified five significant challenges that should act as a wake-up call to global marketers:
Network World (US)
In what could be regarded as a controversial test of anti-malware effectiveness, the influentialConsumer Reports publication in its June issue gives its main recommendation to anti-malware freeware for protecting Windows and Mac computers. With some caveats,Consumer Reports says in its “Security Software” article it regards it as unnecessary to buy commercial anti-malware software.
Consumer Reports says it carried out the testing of 18 separate anti-malware softwareapplications – four of them free and 14 paid — in conjunction with International Consumer Research & Testing based on how well the software defended against live exploits from websites.
Big Data is a popular term today that references the huge volumes of business and consumer data being collected and stored by organizations, which cannot be effectively data mined due to the limitations of commonly used software tools that capture, manage, or process the data. While first diagnosed in the science, government, healthcare and military industries, the vast volumes of consumer data being produced through social technologies has landed this reality – and this problem – on the desks of CMOs globally.
Not only is data being produced at lighting speeds, the devices used to produce, broadcast, measure, store and share that data are on the rise, which then fuels further content generation. The cycle is creating a Big Data cyclone that organizations will continue to struggle with.
The world’s technological per capita capacity to store information has doubled every 3 years since the 1980s. Today, 2.5 quintillion bytes of data is produced daily. To seize the opportunity, firms like Oracle, IBM, Microsoft, and SAP have spent $15+ billion on software firms that only specialize in data management and analytics.
Publishing Executive & Media Minute
Q3 Redesign to Feature HTML5, CSS 3, and Responsive-Design Approach
San Francisco—With the continued increase in content consumption across many devices, IDG Consumer & SMB, publisher of PCWorld and Macworld , is transforming its publishing platform and its web sites to solve workflow challenges, provide a richer reading experience, and deliver the right content regardless of screen size. The IDG Consumer & SMB technology team has spent the last six months building a proprietary content management system. This now boasts a unified, flexible code base that allows content creators to post once and publish across all IDG Consumer & SMB media brands and to all devices. “We are building a powerful digital publishing system that allows us to efficiently meet the needs of our readers and advertisers today and be able to respond to media and device changes in the future,” said Aaron Jones, chief technology officer, IDG Consumer & SMB.
According to the Columbia Business School and the New York American Marketing Association’s Marketing Measurement in Transition Study, marketers’ desire to be data-driven is not yet matched by a consistent effort to collect the data necessary to make these real-time decisions. 29% report that their marketing departments have “too little or no customer/consumer data.”
GolinHarris unveiled the results of a new study on the impact of real-time marketing (RTM) — proactive, systematic, multi-channel engagement based upon real-time insights — on consumer behavior during a panel this week at the South by Southwest 2012 interactive marketing festival. The GolinHarris-led session, “The Promise and Pitfalls of Real-Time Marketing,” focused on a hot topic in the communications world — how companies can better reach their targets in the moments and media that matter most, in real time. For the study, GolinHarris interviewed 3,200 U.S. consumers to learn about RTM’s impact on consumer behavior and potential value to brands.
It’s no secret that marketing within the high-tech B2B space is undergoing a radical transformation. Web 2.0 tools have matured, mobility has exploded and social media has washed over the business and consumer landscapes, while product and marketing cycles have compressed and customer interactions have been transformed. “What we are seeing is nothing short of a sea change,” states Peter Burris, vice president and research director for technology marketers at Forrester Research.