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9 Pinterest Board Ideas for Content Marketers

July 27th, 2012

Content Marketing Inst.

By now you probably know that Pinterest is the third most popular social media network, right behind Facebook and Twitter. For some brands, it drives more traffic than LinkedIn, Google Plus, and YouTube combined. However, there’s a big a misconception that Pinterest is only for products, crafts, or recipes. While it may have started out that way, Pinterest has now expanded its reach to marketers, bloggers, coaches, authors, consultants, local businesses, and everyone in between. With a little creativity, you can use Pinterest to drive lots of traffic and sales back to your website.

As a content marketer, how do you make sure your time on Pinterest pays off, especially since your content might not be image driven? And what’s the best way to connect with others and form those relationships that are so critical to social media success? The answer lies in your Pinterest “boards” and “pins.”

Read more… 

Categories: Social Media Blog | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

A Checklist for Measuring Your Content Marketing Success

June 6th, 2012

Content Marketing Inst.

As 2012’s halfway point approaches, I’d like to share a simple, seven-step checklist to help you evaluate your 2012 content marketing success. Granted, many large firms, and those who serve them, already have content marketing monitoring and tracking systems in place. These, however, are often aimed at measuring response to specific articles, blog posts, and sign-up incentives.

My goal, however, is to encourage a wider spectrum of businesses and self-employed professionals to take a fresh look at their content marketing from a broader, long-term perspective.

Read more… 

Categories: Digital Media Blog | Tags: , , , , , , , , , , , , ,

4 Examples of Stellar B2B Social Media Marketing Content

June 5th, 2012

Content Marketing Inst.

What do timeless songs have in common with a strong content marketing strategy? You remember them long after the song ends. In B2B marketing, is it not as simple to provide catchy material, as your job is to present a specific area of expertise. However, the methods you choose to represent your business and B2B message are not limited to dry facts.

The type of content you can create when pursuing a content marketing strategy is, quite literally, endless, as the nature of successful content marketing rests in the ability to produce something original. Compelling content comes in many diverse forms: text, picture, video, graphics, and more. Yet the vast amount of material circulating throughout Web 2.0 makes the task of producing strong content increasingly vital for creating a business reputation that stands apart.

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Categories: Digital Media Blog, Digital Media News | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Technology Buyers Require Practical, Timely Content [Research]

June 1st, 2012

Content Marketing Inst.

UBM TechWeb recently released Buyers Research 2012. This is a survey of 240 business technology decision makers conducted in March 2012 that sheds light on what prospects want — and what they don’t — when it comes to vendor content. While the survey focused on what buyers want to see with technology vendors, the insights are useful for anyone in content marketing.

You need to provide practical advice. Technology vendors consider these to be the most important attributes in information about technology solutions:

•           Facts and figures to support claims (64 percent)

•           Information that contains both business and technical considerations (62 percent)

•           Current or timely information (58 percent)

Continue reading… 

Categories: Tech Business & Marketing News, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , ,

How to Serve Multiple Audiences by Using a Segmented Website Structure

May 22nd, 2012

Content Marketing Inst.

Appealing to multiple audiences is one of the biggest challenges in creating content for corporate websites.

A typical business site typically draws visits from:

  • Customers
  • Shoppers
  • Suppliers
  • Investors
  • Employees
  • Job seekers
  • Media

Firms that recognize the importance of these various groups attempt to appeal to all of them, usually by building content sections with high-level navigation labels, such as For Investors, Careers,or Media Center. Using this type of audience segmentation far exceeds doing nothing, but it still falls short.

Categories: Digital Media Blog | Tags: , , , , , , , , , , , , , , , ,

How to Survive the Google Penguin Update with Effective Content Writing

May 10th, 2012

Content Marketing Inst. 

If search engine traffic from Google matters to your business, then there is little chance that you haven’t heard of the recent Google Penguin update. What exactly is this? Apparently, on April 24, 2012 Google activated new ranking algorithm changes to take care of websites and blogs that indulge in:

•           Excessive link building with no regard for quality

•           Deceptive doorway pages

•           Lots of keyword stuffing

•           Publishing lots of meaningless content just to get traffic from search engines

Which, basically, means all websites that don’t comply with Google’s SEO guidelines.

http://bit.ly/JZw23m

 

Categories: Digital Media Blog, Digital Media News | Tags: , , , , , , , , , , , , , , , , , , , , ,

Make Your Content Pop with These 5 Bullet Point Basics

May 7th, 2012

Content Marketing Inst.

Think of them as mini headlines – lyrical ensembles – the eye candy of prose. They’re called bullets. And these handy weapons, which are available in the arsenal of every writer, not only give a logical order to your thoughts, they also work to make your physical content easy on the eyes and much less intimidating for your readers. Unfortunately, their benefits are often underestimated – even overlooked – in an era where instantaneous connections are being forged and the need for speed has never been greater.
Web writing has, with few exceptions, put an end to the days of long-winded, verbose content, and has ushered in an era of quick, concise pieces you can read on the fly, while  still reaping the benefits of the information gathered. So, how can these little black dots help transform your copy from good to great and help you draw readers in? Here are some easy-to-follow bullet point basics that can help make your content pop from the page:

Continue reading… 

Categories: Digital Media Blog | Tags: , , , , , , , , , , , , ,

Ideas for Kick-Starting Your Content Marketing with Video and Social Media

April 25th, 2012

Content Marketing Inst.

Video and social media have experienced tremendous growth in the last few years — in terms of technological capabilities, as well as in usage rates. For example, according to the B2B Content Marketing: 2012 Benchmarks, Budgets and Trends study, marketers’ use of social media platforms like Twitter, Facebook, YouTube, and LinkedIn grew by up to 20 percent between 2010 and 2011. In that same time period, video usage increased from 41 percent to 52 percent among marketers.

These technologies have presented marketers with tremendous opportunities and challenges, as the audience has high expectations. In the Content Marketing Institute’s recent webinar, Jump-Start Your 2012 Content Marketing Strategy with Video & Social Media, Steve Rotter, VP of Marketing at Brightcove, outlined some of these accelerated consumer expectations:

Continue reading… 

Categories: Digital Media Blog, Digital Media News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

How Asking “Why” Helps Us Get to Our Larger Story

April 16th, 2012

Content Marketing Inst.

If you’re a parent, you’ve no doubt at some point had to master the never-ending onslaught of a “why?” session. Comedian Louis CK has a wonderful bit on this, where he talks about how his daughter’s asking “why” led him to mind-altering insanity as a question about going outside while it’s raining led deeper and deeper into the meaning of life.

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Categories: Advertising & Marketing Blog | Tags: , , , , ,

Email Is Still the Best Way to Share Content Among Consumers and Businesses

April 9th, 2012

Content Marketing Inst. 

Social media tools such as Pinterest and Facebook may be all the rage, but email remains the top social network and is also the bedrock of B2B interactions, including customer communications, transactional messages and lead generation, two studies independently found. Yes email—that channel that most people really don’t consider a social network at all—happens to be the most-used method of sharing content among friends and colleagues.

Read more… 

Categories: Digital Media Blog | Tags: , , , , , , , , , , , , , , , , , , , , ,