The Content Marketing Report 2013 shows that 82% of organisations are planning on increasing their content production over the next 12 months, whilst Content Marketing is becoming one of the biggest buzz words today. But what does it all really mean for businesses and how can Charles Dickens help today’s marketers tap into an escalating demand?
Put simply, Content Marketing is the art of using really good information to promote brands, products and services. Yet beneath this neat wrapper it is not so simple…
Content Marketing is truly disruptive, flying in the face of conventional smash ‘n’ grab advertising and demanding different skillsets and longer term nurturing techniques to prove successful. And the challenge is growing, because as escalating volumes of content floods online, it is becoming ever more difficult to produce premium quality content that that stands out in a saturated space. Today, truly engaging an audience requires creative storytelling, journalistic fact checking, all coupled the promotional wiles employed by most marketers.
IDG Global Solutions, IDG Enterprise, IDG TechNetwork and IDG Consumer & SMB are sponsors of this year’s Content Marketing World Tech Summit taking place on Thursday September 12, 2013. It is the only content marketing event dedicated to technology marketers. CMW Technology Summit brings together leading tech brand marketers from around the world to talk about how valuable and compelling content strategies can attract and retain customers.
For more information on the event and registration details, click here
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy, according to Please login or create an account in order to access this content. results from IMN’s second annual Content Marketing Survey. As more marketers develop strategies and grow their maturity levels (11% describe themselves as “experts”), their content marketing programs and measures of success appear to have gravitated towards a focus on lead generation.
This year, when asked their most important content marketing goal, a leading 44% of respondents pointed to increased leads, a huge gain from last year, when 16% cited leads, good only for the 4th-most important goal. In fact, lead generation was such a consensus this year that the next-most important goals, awareness and customer and prospect engagement, were each cited by less than half as many respondents (19% each).