Mobile optimization has been a ranking factor on Google for some time. But it’s about to matter a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].”
If certain pages or sections of your site are not optimized for your mobile audience, Google will take note and demote those pages in the search results for mobile queries. Google plans to roll this out April, 21 2015.
WHAT IS MOBILE OPTIMIZATION?
Optimizing a website for mobile users can mean implementing techniques like responsive design. But adding in some responsive breakpoints for tablets and mobile devices isn’t all it takes.
And sometimes responsive might not be the best approach. There are times when a mobile-only page or website makes more sense. Measurable SEO Founder Chuck Price weighs the pros and cons of mobile-only and responsive design in this useful post.
Whether responsive or mobile-only, you’ll want to factor in speed and usability when optimizing for mobile…
Your site speed depends of the server where its hosted and the files the user is required to download. I would recommend hosting your site on a virtual dedicated server or similar. You will pay more for this but its worth it.
Hosting on a shared server where you pay $10 a year for a service pitched by a race car driver is less than ideal. A shared server is one server with a bunch of other sites sharing the server’s resources. The low cost host will load these to capacity for maximum profit. This will slow server speed as more websites are being access – eating up resources.