Upcoming Events
Event Date Location

IT Expo

01/27/2015 - 01/30/2015 Miami Beach FL


02/03/2015 - 02/05/2015 San Diego CA

The CSO50 Security Confab + Awards

02/23/2015 - 02/25/2015 AMelia Island FL

CIO Perspectives 

02/26/2015 Dallas TX

IDC Directions 2015 Boston

03/04/2015 San Jose CA

IT Roadmap

03/11/2015 Rosemont IL

SXSW 2015

03/13/2015 - 03/21/2015 Austin TX

Enterprise Connect

03/16/2015 - 03/19/2015 Kissimmee FL

IDC Directions 2015 Boston

03/18/2015 boston ma

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL


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Computerworld’s Data+ Event Features Strategies to Monetize Big Data Through Business Analytics

IDG Enterprise

Speed Networking and Lightning Round Sessions Spotlight Sponsor Thought Leadership

May 21, 2013–Framingham, Mass.– IDG’s Computerworld—the IT media brand dedicated to providing peer perspective, IT leadership and business results—announcesData+, the world’s most authoritative conference on analyzing, predicting and monetizing big data. Data+, which evolved from the former BI & Analytics Perspectives Conference, will take place September 8-10, 2013 in Scottsdale, Arizona. Over the course of this two-day event, 250+ IT decision-makers and business leaders will connect with their peers and leading big data business and technology solution providers.

“As the data deluge of the enterprise grows ever broader and deeper, the need for predictive and advanced analytics has become one of the most pressing challenges companies of all sizes and industries are facing today,” said Bob Melk, SVP, group publisher & CMO, IDG Enterprise. “At Computerworld’s Data+ conference, IT and business decision-makers will receive valuable insight on deploying a strategy designed to propel their business forward by monetizing one of their greatest assets, their data.”

For the full release click here


Digitas: Unleash the Power of Your Content

IDG Global Solutions

How do you put content in front of the right audience, at the right time, in the right context?  Dennis Reilly from Digitas provided answers in an interview with IDG Global Solutions Director Howard Sholkin at a BtoB Digital conference in March 2013. Reilly also discussed key marketer issues around digital, content distribution, mobile, and social…

Introducing the Modern Marketing Manifesto


There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations? Secondly, has digital completely changed what marketing is or has it fundamentally remained the same?

As you might expect we at Centaur, under the Marketing Week and Econsultancy brands, champion the cause of marketing, and marketers, globally. We believe the value of marketing is, rightly, in the ascendancy. We have always maintained that digital marketing does not exist in isolation. It is part of the bigger whole that is marketing. But digital has undeniably brought new aspects to that whole. So what if we were to reconstitute marketing as it is today with digital and classic fully fused? What would that look like?

Here follows our Modern Marketing Manifesto with its suggested twelve constituents. Its aim is to outline why we believe marketing is increasingly valuable and to define what it is to be a modern marketer.

1. Strategy

We believe marketers should sit at the board table and help set strategy. If you do not believe your understanding of markets, products, customers and positioning plays a vital role in shaping strategy then you are not a modern marketer.

Great businesses look beyond the horizon. Great marketers have the vision to define the horizon.

Continue reading…


Innovation is a Core Competency of a Successful CMO!

IDC PMS4colorversion 1 Innovation is a Core Competency of a Successful CMO!

Technology Marketing Blog

And this was clearly evident as several CMOs shared their success stories at Mass Tech Leadership Council’s recent 2013 Marketing Summit.  CMO’s and other marketing executives shared valuable insight on how to do “more with less” – the theme of the event. Sure, as marketers we’ve been using that term at least since the Internet bust ~13 years ago; however, we’ve come a long way since then. Not only has marketing slimmed down from a staff perspective, but more importantly, we’ve developed a laser focus on being more relevant to our buyers and internal customers. In addition, we’ve developed a healthy obsession with metrics to demonstrate our value to the organization and better manage our precious budget. But even with this greater maturity, the worst thing we can do at this stage is lessen our drive for innovation.  Here are just a few of the key insights from this summit to help you and your marketing team keep innovation at the forefront of your marketing strategy and tactics:
  • Content is King:  Be a source of value for your buyers, even if your content strays from your product offering

Continue reading… 


Mobile Still an Untapped Opportunity for B-to-B Media



Industry Dive CEO Sean Griffey on what publishers should focus on.

We’re all aware of the rapid ascent of mobile use—particularly for accessing content. Yet, many publishers in b-to-b media have yet to build out a strategy that fully embraces the platform as both a dedicated asset and revenue generator.

This is precisely why Sean Griffey [pictured], along with Ryan Willumson and Eli Dickinson, startedIndustry Dive, a mobile content producer and tech platform. The company has been making aggressive moves to build out mobile-first content verticals and has also begun licensing its technology to help other b-to-b publishers build their own products.

Griffey, who will be a speaker at FOLIO: and min’s MediaMashup summit on April 16 at the Grand Hyatt in New York, shares some of his insights on mobile publishing and what you’re missing if you don’t yet have a strategy in place.

FOLIO: What’s your general impression of how far along b-to-b media is with its mobile initiatives?

Sean Griffey: It’s wildly varied. Some folks have embraced mobile while others haven’t seriously looked at it.

Overall, the response to mobile is eerily similar to how b-to-b responded to the internet in general. When users first started moving online in the 90s, b-to-b media companies had two main responses. They either ignored online because they didn’t see money in it or they immediately tried to replicate their print magazines.

Read more… 

Connecting the Dots Between Content and Sales

IDGE Connecting the Dots Between Content and Sales

Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. However, as many IT marketers are discovering, content marketing is a complex practice that requires insights not just into what type of content to develop and deliver, but when and how to deliver these assets to ensure maximum engagement.

This whitepaper will provide you with:

  • A better understanding of the role content consumption plays in the purchase process for major technology products and services.
  • Important insights on creating distinctive and high impact content marketing campaigns that create high levels of engagement with IT decision-makers, driving awareness, trust, and, most importantly, sales.
  • Tips on delivering the right content—in context—to make your brand message stand out in an increasingly crowded landscape.

Download the white paper now

Findable Content Marketing: 3 Google Keyword Tool Tips

Content Marketing Inst.

I love diversity of the arts. It makes the world a beautiful place. It brings us Beethoven and Yiruma, Carravagio andBanksy. But remember there was a time when each of these fellows was unknown and unheard of, until someone discovered, consumed, and shared their work.

The lesson here for businesses is that, whatever content you create, people should know it exists. Even the most epic content is worthless unless someone finds it, enjoys it, and passes it along to his friends and peers. That’s what great content is all about.

Google’s Keyword Tool helps your content get found. It allows you to identify good opportunity keywords (or phrases) that are popular and easy to leverage. When these words are added to your content (in the headline, copy, or both) people can easily find your work online. So before you write your next article, find out exactly what keywords customers are searching for online and incorporate them in your content.

Here are some tips for using Google’s Keyword Tool:

1. Research, filter, and act

Think of a word or general phrase that you want your business to be known for or associated with — for example, pain management. Here’s what that would look like in the Google Keyword Tool if your match type were broad (estimated):

Continue reading… 

2013: Content Gets a Ride as King


Once again, ’tis the season for look-aheads. In that spirit, here are my digital media predictions for 2013.


“Experts” once told us that quality had been killed by the need for efficiency and scaling, and that editorial operations would thrive on user- or even machine-generated-content. Now, I see the pendulum swinging back, with media and even tech companies hiring more journalists or “content creators,” and having them create original material to attract people to their websites, apps and mobile pages.

BuzzFeed, which cut its teeth on quick-hit viral images, has been producing serious political journalism. Gawker has moved into longer-form analytical writing. Tumblr, Facebook, Flipboard and other aggregators have been hiring experienced editorial managers who know how to create and present stories.

On the marketing side, media companies like Forbes, The Atlantic’s Quartz, as well as Gawker and BuzzFeed, have been offering advertorial content to sponsors placed within the editorial stream.

Those sponsors, often major consumer-facing companies like Best Buy, Remington, Starbucks or Walmart, are employing “content strategists” to help create winning arrays of words, images and video, wrapped with social media, to attract traffic, start conversations, and impart a glow to the brand. It’s almost a step back to the past, when sponsors like Texaco had singing servicemen to kick off Milton Berle and other hit TV shows, and the sponsor message was also part of the entertainment or information.

Continue reading…

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)


A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today’s electronics and technology consumers. But it’s not just standard video advertising that we are talking about. They look for a variety of content that will help them make a better informed decision and then tend to act on the information that they’ve found. Here’s a quick breakdown of the survey results.

Before I talk about the results I wanted to give you a run down of how the data was collected. It was an online survey aimed at ‘better understanding the demographic profile of the IDGTechNetwork audience.‘ The research was done via online invitations to complete the survey by ‘editorial stakeholders of sites within the IDGTechNetwork.‘ The responses were collected from April 30th to August 24th of this year.

With an audience of 130 million unique visitors and 2,354 respondents we get a margin of error right around 2%. Of course, that’s about half of the US online audience. It’s hard to say what percentage of the online video viewing audience in the US it is though as we don’t know if all 130 million of them watch video online monthly. I haven’t seen IDG on any comScore or Nielsen report as either a publisher (10th place in May was 11.4M video viewers for Nielsen, comScore is much higher) or an online video ad network.

Continue reading…