| Event | Date | Location |
|---|---|---|
| 05/27/2013 - 05/28/2013 | New York NY | |
| 06/02/2013 - 06/04/2013 | San Francisco CA |
Business Wire (news)
SAN FRANCISCO–Technology is now an integral part of our everyday lives, and it’s fast becoming an integral part of our everyday conversations. These days, everyone is talking tech. Your five-year-old nephew wants an iPad, your 90-year-old grandmother is raving about her Nintendo Wii, and practically everyone in between wants the thinnest, fastest laptop or phone on the planet.
PC maker’s command center prioritizes the 20,000 daily mentions of its brand on Twitter, Facebook, blogs and forums and answers accordingly—in almost a dozen languages.
Ragan.com, 3/18/11
Think of it as the information-age version of NASA’s Mission Control Center: A cutting-edge “war room” where watchful eyes monitor information coming in on huge screens, ready at any moment to contact an engineer or a technical expert.
That’s what Dell had in mind in December when it launched its Social Media Listening Command Center, a room at its Round Rock, Texas, headquarters where six screens display information about all 20,000 conversations going on about the Dell brand in a given day. The employees who monitor the screens don’t respond directly to the conversations, but they make calls to the people who do.
“They’re the ones with the proverbial red phone there,” says Adam Brown, executive director of social media for Dell. “They can flip alarms and levers when they see something that needs to happen.”