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Crain’s BtoB Announces Its Social Media Marketing Award Winners

Cisco Systems Wins Two awards; People’s Choice Online Voting Open Now

NEW YORK & FRAMINGHAM, MA – February 26, 2013–BtoB editors have selected 20 companies as winners or runners-up among 118 entries in BtoB’s fourth annual Social Media Marketing Awards program.

First-place honors go to the following 10 companies:

Integrated (technology): Adobe Systems; Integrated (non-technology): Aon;  Facebook: Emerson Climate Technologies; Twitter: GE Intelligent Platforms; LinkedIn: Dell Inc; Best Use of Pinterest: Constant Contact; Viral Video: Dun & Bradstreet; Mobile: Cisco Systems; Corporate Blog: Intel Corp.; and, Closed Community: Cisco Systems.

            Submissions were accepted last November into January 2013.  All the editors’ selections are online at http://bit.ly/13bx6vv, and will be reported on in the March 2013 BtoB print issue.  John Obrecht, editor of BtoB, said: “We’ve entered a new era of social marketing, The sophistication of programs has reached a new level as exemplified by our People’s Choice nominees.”

For the fourth consecutive year, IDG Communications is the Premier sponsor of the BtoB Social Media Marketing Awards.  “Marketers have come a long way since the first awards program where social might have been a small part of a campaign.  Now, marketers must include earned media exposure if they want to reach prospects who rely on social networks for information and purchase decisions,” said Matthew Yorke, president, IDG Global Solutions.  “We congratulate the winners and runners up who excelled in their use of social media marketing.”

 Online Voting for People’s Choice Awards Continues Through March 1
BtoB editors selected three entries from tech and non-tech categories for the People’s Choice awards.  Online voters can choose between tech entries: Adobe Systems:  “Metrics, Not Myths;” Deltek: “Connect More;” or, Dell: “LinkedIn Page.”  On the non-tech side the nominees are Aon: “Global Service Day;” New Cities Foundation: “DeusM Social Media Campaign;” or, Emerson Climate Technologies: “Painted Copeland Scroll Compressor Program.”

Online voting for the People’s Choice nominees is open until Friday, March 1 at 4 pm eastern.  Vote at http://bit.ly/URZPGs.

Awards Lunch at Digital Edge Live Conference
The People’s Choice awards, selected by online voters for tech and non-tech entries, will be announced on Wednesday, March 20 at the Nikko Hotel in San Francisco.  The category award honorees and runners-up will also be recognized at the lunch.

Speakers at the all day conference include executives from IBM, SAP, Intuit, Intel, Cisco Systems, USG, and IDC.

To register for the conference and awards lunch, please go to http://bit.ly/YU0Qe6

About BtoB
BtoB, a Crain Communications publication, is the magazine for marketing strategists. It is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research, and analysis that senior marketers need to develop a winning integrated marketing strategy.

About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld®, TechHive, and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

 

Contacts: For IDG:  Howard Sholkin, 508-766-5610, howard_sholkin@idg.com
For BtoB: John Olbrecht, 312-649-5326, jobrecht@crain.com

Trademarks and registered trademarks are owned by International Data Group, Inc.  All product and company names are trademarks of their respective companies.

 

 

Crain’s BtoB and IDG Announce Annual Social Marketing Awards Program

Business Wire

BtoB and IDG Communications–two media companies serving marketers, agencies, technology companies, and consumers–are seeking nominations for superior social media marketing and mobile programs. Entries from marketers and agencies are due by Friday, November 30 at http://bit.ly/UIm2Y8. IDG is the premier sponsor for the fourth consecutive year.

Finalists will be chosen for Best Use of Facebook, Best Use of Twitter, Best Use of LinkedIn, Best Use of Pinterest, Best Use of Viral Video, Best Use of Mobile, Best Corporate Blog, Best Closed Community, and Best Integrated Campaign (across more than one social channel) for tech and non-tech companies.

BtoB editors will select a winner and runner-up for each category that will be revealed online and in the April issue of BtoB. The editors will also choose their favorite entries for People’s Choice awards where online voters will select a top tech and non-tech campaign.

All winners, runners-up, and People’s Choice selections will be honored at a San Francisco awards luncheon in March 2013 during the Digital Edge conference.

Social Marketing Showcase and Conference

“Our first awards luncheon and Digital Edge conference last March attracted nearly 200 marketers and agency professionals who were interested in both digital and social insights and peer networking,” said Bob Felsenthal, publisher, Crain’s BtoB and Media Business. “We expect a large turnout next March as those topics remain vital to marketers’ success across industries.”

Matthew Yorke, president, IDG Global Solutions said: “Marketing services, including social programs, have grown rapidly as clients seek advice, strategy, and implementation of branding and lead generation programs. We expect mobile and social to merge into a powerful force for consumers and marketers.”

BtoB‘s Marketing of and Reporting on Awards Program

BtoB and IDG have agreed to a comprehensive digital and print campaign to promote the 2013 BtoB Social Marketing Awards sponsored by IDG. BtoB will run a series of ads and promotions in e-mail newsletters, in its website, in BtoB‘s Facebook and LinkedIn pages, its Twitteraccount, and in print issues this winter. IDG promotion will run in TwitterFacebook, LinkedIn, and IDG Knowledge Hub.

To learn more about the Social Media Marketing honorees for 2012 including IBM, Constant Contact, Intuit, and Corning and video interviews with some of them go to http://bit.ly/AyPowv.

2013 BtoB Social Marketing Awards Rules

BtoB marketer or agency can submit a campaign that began February 2012 or later, with the exception of the Blog and Closed Community categories that must have had posts February 2012 or later but the blog or community may have debuted earlier. BtoB editors will choose the finalists and category winners. The two grand prize honorees in tech and non-tech will be selected by the People’s Choice online voting.

Submissions can only be entered online through November 30. For more on the BtoB Social Marketing Awards program, sponsored by IDG, or to submit an entry, please go to http://bit.ly/UIm2Y8.

About BtoB

BtoB, a Crain Communications publication, is the magazine for marketing strategists. It is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research and analysis that senior marketers need to develop a winning integrated marketing strategy.

About International Data Group (IDG)

International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications‘ global media brands include ChannelWorld(R), CIO(R), CSO(R), Computerworld(R), GamePro(R), InfoWorld(R), Macworld(R), Network World(R), PCWorld(R) and TechWorld(R). IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetworkrepresents hundreds of independent websites in an ad network and exchange complementary to IDG’s media brands.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.

Room For New Tactics From B2B Marketers

MediaPost

According to a comprehensive survey of B2B marketers across the U.S. by Crain’s BtoB in conjunction with Bizo, there are significant opportunities for B2B marketers to expand their marketing mix and more effectively leverage data and emerging channels in the changing digital media environment in 2012.

Read more…

Crain’s BtoB Announces Its Social Media Marketing Award Winners

Business Wire

NEW YORK & FRAMINGHAM, Mass.–(BUSINESS WIRE)–BtoB editors have selected 18 companies as winners or runners-up among 129 entries in BtoB’s third annual Social Media Marketing Awards program. First-place honors go to the following nine companies:

“Congratulations to the winners and runners up who stood out for their creative use of social media.”

Integrated(Technology): IBM; Integrated (Non-technology): Hobart Corporation; Facebook: Constant Contact; Twitter: Constant Contact; LinkedIn: Ultimate Software; Viral Video: Corning Inc; Mobile: McGraw-Hill Companies; Corporate Blog: Intuit Inc.; and, Closed Community: Marketo.

Continue reading… 

Crain’s BtoB and IDG Announce Annual Social Marketing Awards Program

Marketers and Agencies to be Honored for Excellence in Nine Categories

NEW YORK, NY & FRAMINGHAM, MA  –BtoB and IDG–two media companies serving marketers, agencies, technology companies, and consumers—are seeking nominations for superior social media marketing and mobile programs in nine categories.  Entries from marketers and agencies are due by January 23 at www.btobonline.com/socialmediaawardsIDG Strategic Marketing Services (SMS) is the lead sponsor for the third consecutive year.

Finalists will be chosen for Best Use of Facebook, Best Use of Twitter, Best Use of LinkedIn, Best Use of Viral Video, Best Corporate Blog, Best Closed Community, and Best Integrated Campaign (across more than one social channel) for tech and non-tech companies.  For the first time, the BtoB program includes a Best Use of Mobile category.

BtoB editors will select a winner and runner-up from each category that will be identified online on February 20 and in newsletters and in the March 12 issue of BtoB .  The editors will also choose their favorite entries for People’s Choice awards where online voters will select a top tech and non-tech campaign.  People’s Choice public voting will run from February 21 to March 7.

All winners, runners-ups, and People’s Choice finalists will be honored at an awards luncheon on March 20 in San Francisco.

Awards Ceremony Part of Full Day Social and Mobile Conference

“This year we’ve moved the awards ceremonies from New York City to San Francisco and built a conference around it,” said Bob Felsenthal, publisher, Crain’s BtoB and Media Business.  “Social and mobile are two of the hottest marketing topics that now require a day of presentations and discussions so marketers can make more informed decisions.”  BtoB’s Digital Edge Live event and the awards ceremony will be at the Hotel Nikko in San Francisco.  Details on the conference are available at http://www.btobonline.com/conference.

IDG SMS has been helping tech marketers analyze the social web and introduce marketing programs for the past three years.  “”Social marketing has moved from experimental to expected for most campaigns in just a few years,” explained Matthew Yorke, president, IDG Strategic Marketing Services and IDG Global Solutions.  “We’ve added mobile marketing to the awards program because we anticipate the same rapid adoption for mobile as there has been for social.”

BtoB’s Marketing of and Reporting on Awards Program

BtoB and IDG have agreed to a comprehensive digital and print campaign to promote the 2012 BtoB Social Marketing Awards sponsored by IDG that began last month.  BtoB will run a series of ads and promotions in e-mail newsletters, in its website, in BtoB’s Facebook and LinkedIn pages, its Twitter account, and in print issues this winter.  IDG promotion will run in Twitter, Facebook, LinkedIn, and IDG Knowledge Hub.

2011 BtoB Social Marketing Awards Rules

A marketer or agency can submit a campaign that began in February 2011 or later.   A $40 or $50 fee is required per submission and per category if a nomination is entered in more than one category.  BtoB editors will choose the finalists, category winners, and two grand prize honorees will be selected by the People’s Choice online voting.

Submissions can only be entered online through January 23.  A winner and runner-up in each of the nine categories will be announced March 12.  People’s Choice winners will be revealed at the awards luncheon on March 20 in San Francisco and some of the marketing programs will be presented at the luncheon.

For more on the BtoB Social Marketing Awards program, sponsored by IDG, or to submit an entry, please go to www.btobonline.com/socialmediaawards.

About BtoB

BtoB, a Crain Communications publication, is the magazine for marketing strategists. It is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research and analysis that senior marketers need to develop a winning integrated marketing strategy.

About International Data Group (IDG)

International Data Group (IDG) is the world’s leading technology media, events and research company.  IDG’s media brands – including CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld® – reach an audience of more than 200 million technology buyers in 90 countries.  Online, IDG’s network features more than 450 web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide.   The IDG TechNetwork represents more than 460 independent web sites in an ad network complementary to IDG’s media brands. IDG® is also a leading producer of more than 700 technology-related events, including Macworld® | iWorld, E3 Expo®, DEMO®, SNW™, and IDC Directions®.

IDG’s marketing services include lead generation with IDG Connect®, custom publishing, social Web marketing with IDG Amplify® ads and IDG Social Scout™ analysis and program development, and IDG Market Fusion™ research and content optimization.

IDC®, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

Contact:  Howard Sholkin, 508-766-5610, howard_sholkin@idg.com

Trademarks and registered trademarks are owned by International Data Group, Inc.  All product and company names are trademarks of their respective companies.