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IAB Updates Rich Media Creative Guidelines, Reflecting Rapid Adoption of Highly Engaging Interactive Formats by Brand Advertisers– Brand-Friendly IAB Rising Stars Units Included in Guidelines for First Time

IAB news release

NEW YORK, NY  — With brand marketers more frequently and more broadly leveraging cutting-edge rich media for their interactive campaigns, the Interactive Advertising Bureau (IAB) has updated its Rich Media Creative Guidelines for the first time since 2008. The result of nine months of work by a cross-industry group that balanced the requirements of advertisers and publishers with the need for positive consumer experiences, the revised guidelines were released today at the IAB Ad Operations Summit in New York City.

Significant changes include: