Upcoming Events
Event Date Location

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

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The Case for Creative Integration – Ignore at Your Own Peril

ClickZ

Try asking anyone in an agency environment or in a marketing department how great creative contributes to the marketing campaign. They’ll quickly reply with all the best practice approaches like marrying good creative with good placement, bringing creative professionals early into the planning stages, and blah, blah, blah. The reality is usually something far different and it shows. Our digital world is littered with forgettable ads, dumb websites, and other digital experiences that don’t apply what we know about our prospective audience. These efforts don’t give a clear next step, don’t use the power of creative to tell an interesting story, or fail to communicate a relevant and memorable message. Read more