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iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

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Sales Productivity Blog- Hey Sales Reps, Don’t be “Clippy”

IDC PMS4colorversion 3 300x99 Sales Productivity Blog  Hey Sales Reps, Dont be Clippy

 

 

By, Michael Gerard 

I was reading an article in MIT’s technology review this past weekend about social intelligence, and I came across an interesting comment by Stanford professor Clifford Nass, an expert on human-computer interaction.  You may be thinking, “what could this possibly do with sales?”  Well, Nass was commenting on why Microsoft’s 1997 intelligent assistant for Microsoft Office, Clippy, failed so miserably.  As Nass suggests, “Clippy’s problem was it said ‘I’ll do everything’ and then procreeded to disappoint [its customers].”  Sound familiar?. . . I hear this from a lot of CIOs about their interaction with their vendors’ sales teams.

Continue reading… 

Where Are You on the Centralization/Decentralization

Forrester

It’s a constant tradeoff for B2B CMOs, who want their marketing people to be totally in tune with the customers and markets they serve: “How much should I decentralize by aligning people closely with business units, industries, or regions” versus “How much do I centralize to maximize quality and minimize redundancy?”

A New Breed? 7 Roles of the Content Marketing “Engineer”

Content Marketing Inst. 

According to a research report by Junta42 and MarketingProfs, the number one content marketing challenge is producing engaging content. It’s an age-old marketing truism that the key to engaging customers is relevance, which comes from a deeper understanding of customer behavior and sentiment. However, as our customers are becoming more social, and as the business and personal worlds continue to converge, the tools and tactics we employ to get to know and engage our target customers are changing dramatically. And not too surprisingly, the demands of this new breed of socially savvy-buyer are not only forcing the evolution of the marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content engineer.

Find out more… 

More B2B Marketers Embrace Social Media Efforts – Benefits include lead generation, awareness-building and thought leadership

eMarketer 

More business-to-business companies are using social media as part of their marketing mix. Some have found that sites for professional networking, like LinkedIn, are an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways.

“Leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects,” said Kimberly Maul, eMarketer writer/analyst and author of the new report, “B2B Social Media: A Growing Focus for Marketers.”

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Cisco engages customers with integrated social strategy

BtoB

Cisco Systems is deploying an integrated social strategy to interact with customers and prospects that is resulting in improved customer service, more engaged customers and loyal brand advocates.

“We look at four pillars within our integrated social strategy: listening, planning, engaging and measuring,” said Petra Neiger, senior manager of social media marketing at Cisco.

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Companies Worldwide Plan to Increase Social Media Marketing

eMarketer

More Latin American companies plan to increase use for advertising, recruiting and communicating with customers.

Social media is becoming an important part of business around the world, and companies in many regions are planning to increase their use of it in the coming months.

For its “International Business Report,” Grant Thornton LLP spoke to senior executives from across the globe in August and September 2011 to determine how their companies used social media.

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Customer Engagement and Insight Top Social Media Benefits

MarketingCharts 

55% of senior marketers say that social media has impacted their marketing operations by improving customer listening, engagement, and conversations, matched by the proportion who say that the channel has opened new avenues to gather and further market insights, according to Please or in order to access this content. a study released in December 2011 by the CMO Council in partnership with Lithium. Data from “Variance in the Social Brand Experience” indicates that almost half of the marketers surveyed say that social media has increased the complexity of marketing planning and mix allocation, while 20% say it has improved customer intelligence.

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Gartner Says CIOs Must Ensure that Second Generation Mobile Strategies Focus on Innovation

Gartner Press Release

Heightened expectations from both employees and customers mean that many enterprises need to overhaul their current mobile strategies, according to Gartner, Inc. Analysts said that CIOs must build innovation into their next generation mobile strategy in order to respond to rapidly shifting business and societal drivers.

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B2B Marketers Still Unsure about Social Media Strategies Firms need more tools and technology to measure success

eMarketer

Although they have been slower than their business-to-consumer counterparts to adopt social media strategies, business-to-business marketers are increasingly acknowledging the value of social media.

According to research from global consulting firmAccenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. However, only 7% of the survey group felt that their organization was leveraging social media very heavily.

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6 Ways That Facebook is Better Than LinkedIn for B2B Marketing

Social Media B2B

We work with many B2B clients who want to engage with their audience via social media. We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. It’s designed for business. People use it only for business. They want you to use it for business. 120 million business people use it.

Learn more about why Facebook is better…