FRAMINGHAM, MA — IDG Enterprise — the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World — expands its digital solutions with new branding, lead gen, mobile, social and video programs, enhancing opportunities to engage IT decision-makers.
In today’s fast paced world of multiple information channels, it is important to connect with IT decision-makers where they are seeking information. IDG Enterprise brands continue to evolve within multiple channels, providing information on IT strategy, new/emerging technologies as well as opinion/analysis of IT news, and allowing IT marketers to become a relevant part of the conversation and engage customers at a new level. Read more…
Most organizations struggle with deciding which mobile channels to support.
There are costs and trade-offs with each of the channels. Yet it is important to reach all your customers and do it through the medium that they prefer.
The best approach of course is to support all the channels. Read more