Upcoming Events
Event Date Location

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

digital-media

Subscribe To Latest Posts
Subscribe

IAB Advances Data Demystification, Releases Lexicon of Universal Data Segments & Techniques Latest Effort from IAB Aims to Facilitate Communication, Alleviate Confusion Between Media Planners and Publishers & Data Providers

IAB news release

EW YORK, NY – The Interactive Advertising Bureau (IAB) has taken another step forward to increase marketplace efficiency with the release today of the “Data Segments & Techniques Lexicon,” a new practical tool that provides media planners with a framework for clearer communication with publishers and data partners. This initiative is one of many that the IAB is undertaking in order to make buying and selling more streamlined and consistent across the digital marketing arena, enhancing the potential for further revenue growth for all stakeholders.

Read More…