Big Data is “the next frontier for innovation, competition, and productivity,” says McKinsey & Company. But companies and executives rushing into data collection and analysis expecting immediate payoffs are bound to be disappointed. Most companies are years away from being able to effectively profit from data—and not simply for a lack of technology. Instead, at least three entrenched challenges need to be addressed before Big Data can have real impact.
First is the gut-driven approach to strategy that pervades the business world. Leadership by the “highest paid person’s opinion” is a common organizational weakness that should ultimately be remedied by Big Data. But that will happen only when the mindset also shifts so that this person’s decisions are based on real data, not gut assumptions. Simply having more data will not be enough to overturn this mentality and could even make the transition more difficult.
A second challenge is the talent shortage. Currently, not enough people have the necessary skills to make rigorous use of data. A recent survey of IT professionals by SAS and IDG Research found that 57 percent of respondents said they lacked the skills and experience to properly analyze data. And this lack of confidence in analysis is only part of the deficiency. Those working with data must also be skilled in collecting the appropriate metrics with adequate precision.
Cloud platform provider Citrix released its 4Q 2013 “Citrix Mobile Analytics Report,” offering readers insight into mobile data subscriber usage patterns and their impact on service providers’ networks. Turning to the Android mobile OS and platform, Citrix found that three apps – Media Player, Mobile Browser, and Google Play – account for 83% of Android device mobile data volume. Media Player alone accounts for more than 50%.
Mobile advertising has grown substantially along with the proliferation of smartphones and tablets, according to the report. Mobile advertising now accounts for 1.6% of iOS data traffic and 2.2% of Android mobile data traffic, the report says. For 1Q 2012, those numbers were 1% and 2%, respectively.
The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components.
In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach. You could argue that “tactical SEO is dead”, but that’s not quite right. And don’t run around saying “SEO is dead” because that is far from the truth, and I might just scream at you.
Instead, let’s take a few steps back and understand the big picture. Here’s a look at the major developments, some of Google’s initiatives driving this change, and the overall impact these changes will have on SEO.
1. ‘(Not Provided)’
Google made the move to make all organic searches secure starting September 23. This means we’ve lost the ability to get keyword data for users arriving to our websites from Google search.
Losing Google keyword data is sad for a number of reasons. This impacts publishers in many ways, including losing a valuable tool for understanding what the intent of customers that come to their site, for conversion optimization, and much more.
For tactical SEO efforts, it just means that keywords data is harder to come by. There are ways to work around this, for now, but it just won’t be quite as simple as it used to be.
Though many often compare the website of a business to a virtual storefront, a great website should actually perform more like a sales force. Beyond displaying your brand, services and products, your website should effectively increase the bottom line. The goal of your website should not only be to attract visitors but also to drive more sales and more revenue.
Traditionally, there are two solutions to an underperforming website:
Bring more traffic
Convert more of your traffic into customers or users
People tend to turn to tactics such as A/B testing to find out which version of a page converts best. They test out colors, copy and buttons. Some turn to paid channels to increase traffic but budgets can cause limiting and ineffective results. These methods definitely have value, but there is much more that you can do.
One extremely effective approach is web personalization.
Reach the Right Person with the Right Message at the Right Time
Web personalization involves monitoring the behaviors and actions of those on your site to determine what needs and wants each of them has. Once you have this data, it is used to customize and personalize the messages they see while they are on your site.
$3 billion is the amount of venture capital (VC) funding that has flowed into information management, access, and analysis software vendors since the beginning of the slow economic recovery in 2009 and through August of 2013. Does this level of VC funding denote irrational exuberance or a wave of unprecedented innovation?
The answer, of course, is that these don’t have to be mutually exclusive outcomes. On the one hand most of the information management, access, and analysis software vendors that have received VC funding over this time period have positioned their software to address requirements of Big Data use cases.
Big Data is a multi-billion dollar opportunity for software but also hardware infrastructure and services vendors. IDC estimates the Big Data technology and services market to be a $11 billion dollar market. IDC also tracks the much broader Business Analytics market that is expected to reach $104 billion by the end of 2013.
Survey Finds Enterprise Organizations With Cross-Domain IPM Teams Are Successful at Mitigating Risks and Improving Business Agility
SAN JOSE, CA–(Marketwired – Oct 8, 2013) - Virtual Instruments, the leader in Infrastructure Performance Management (IPM) for physical, virtual and cloud computing environments, today announced the results of a survey from IDG Research Services. The survey was designed to understand the priority enterprise organizations place on IPM and how the structure of many IT departments is changing to more effectively manage the performance of their IT infrastructure. The findings show that 80 percent of senior-level IT leaders (director-level or higher) place a high or critical priority on IPM and that 79 percent have established a cross-domain team dedicated to managing the performance of their IT infrastructure.
The survey was completed by 152 IT director-level or higher employees across various industries, including financial services, manufacturing, and healthcare, at organizations with employees in the 5,000-50,000 range. Questions focused on the factors driving adoption of IPM solutions, which is defined as those that enable an enterprise to holistically monitor, report, trend and diagnose IT infrastructure performance.
According to the survey, senior-level IT leaders indicated that investments in IPM solutions are being driven by the transition to virtualization and/or the cloud (63 percent), a desire to reduce costs (61 percent) and the need to reduce infrastructure slowdowns (59 percent). In addition, 53 percent of respondents said that a growing mobile workforce and data center consolidation projects are driving their investments in IPM solutions.
There’s been considerable debate in recent weeks about the use of partners, including telemarketing firms, in the B2B lead-generation business. TechTarget, one major B2B lead-gen provider, took an aggressive stance against the practice.
I’d like to explain why I disagree. Let’s start by considering the various forms of communication that are prevalent today. You engage in a “conversation” via email. You ask two simple questions of the person you’re corresponding with, and you get one answer. So you have to go back and ask the second question again.
Now, think of the challenge of relying exclusively on the accuracy of personal data that an individual enters into an online registration form. Are they really giving you their specific job title or their precise budget authority?
Compare that scenario with a live telephone conversation between two people in a business context. Yes, many people at work don’t answer their phones and many actively screen calls to avoid unwanted calls. But on the other hand, we maintain that in a B2B context, telephone contact lends itself to the delivery of branded marketing messages, whilst accurately verifying business data that is typically the key goal of a B2B telemarketing call.
FRAMINGHAM, Mass., September 3, 2013 – Worldwide spending on public IT cloud services will reach $47.4 billion in 2013 and is expected to be more than $107 billion in 2017, according to a new forecast from International Data Corporation (IDC). Over the 2013–2017 forecast period, public IT cloud services will have a compound annual growth rate (CAGR) of 23.5%, five times that of the IT industry as a whole.
As one of the key technologies enabling the industry-wide shift to the 3rd Platform, cloud computing has played a crucial role in changing the way companies consume and use information technology. Now, there are signs that cloud services are starting to shift into a “Chapter Two” phase where the scale of cloud adoption will not only be much bigger, but also more user and solution driven. In this phase of growth, cloud and the other 3rd Platform technologies – mobile, social, and Big Data – will become even more interdependent as they continue to drive growth and innovation across all industries that depend on IT.