Online advertising continues to grow but the share across media is shifting. Mobile advertising is drawing funds from search and display. To learn more about the online trends worldwide in the first quarter of this year, IDG Strategic Marketing Services Director Howard Sholkin spoke with IDC VP Karsten Weide….
Framingham, MA – Worldwide page volume from digital hardcopy devices* climbed to 3.1 trillion in 2010, according to new research from International Data Corporation (IDC). Developing regions led the way with 7.3% page growth when compared to page volume in 2009. In contrast, page volume in developed markets declined 1.3% year over year. These markets combined for worldwide incremental page growth of 1.4%. Latin America and Central and Eastern Europe were standouts with double-digit page growth in their respective regions.