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IAB Rising Stars Early Adopters Include Three Dozen Blue-Chip Brands & Dozens of Major Web Sites

June 8th, 2011

Groundbreaking Ad Formats Power Innovation and Brand-Building in Digital Display Advertising

IAB news release

Thirty-six top-tier advertisers—including GM, Home Depot, Kraft, Procter & Gamble, Unilever and Universal Pictures—have implemented one or more of the six new IAB Rising Stars ad units to tell their brand stories. This milestone was announced today by the Interactive Advertising Bureau (IAB) at the IAB Innovation Days @ Internet Week “The Future of Display” conference. These cutting-edge canvases, tailor-made to inspire creativity in digital brand advertising, have also gained traction in the ad sales community as major publishers—including AOL, CBS Interactive, Hearst, MSN, NBC and Ziff-Davis—have made them available on their sites, further cementing these ad units as industry standards.

“The speedy adoption of the Rising Stars by such an impressive roster of brand marketers confirms that these new ad units answer advertisers’ call for better, more exciting uses of display that bring into play rich, dynamic, immersive experiences, right there in the ad itself,” said Randall Rothenberg, CEO and President, IAB. “The six winning Rising Stars, unveiled just last February at the IAB Annual Leadership Meeting, bring together the full range of the latest interactive tools and technologies, drawing on the robust capabilities of the Internet to deliver sight, sound and motion, with social underpinnings—all at scale. Brands have wanted this to happen for a long time, and now it is.” Read more.

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Experienced Social Media Marketers Add More Goals, Metrics

June 7th, 2011

Marketers with more than a year’s social experience like Facebook less

eMarketer

For many marketers, social media is no longer a new channel to reach customers and potential customers. As companies gain experience with using social media, they expect more from it—and from themselves.

A study from Brandon Hall Group and Covario broke US marketing executives down based on how long their company had been doing social media marketing. All respondents said social media was part of their integrated marketing strategy. Read more.

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In Two Years Nearly All TV Content Will Be Online

June 7th, 2011

On mobile too, predict network execs

Adweek

Executives from Disney, Turner, and Comcast were in unanimous agreement that we are only two years away from 75 percent of TV content being available online and on mobile devices. At the Elevate Video Advertising Summit in New York this afternoon, Matt Strauss from Comcast Interactive Media, Jeremy Legg from Turner, and David Preshlack of Disney and ESPN predicted that TV “everywhere” was imminent, and that in the same time frame the networks will be almost completely agnostic about where and when their video content is being viewed. Read more.

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Infographic: Essentials of a perfect blog post

June 7th, 2011

ragan.com

Most companies know that there are many benefits to blogging, but what does it take to engage customers and make your content stand out?

Business 2 Community outlines the essential features of a compelling blog in this new infographic, proving that blogging requires more than simply publishing your thoughts. Bloggers need to engage readers, optimize the blog for search engines, and actively participate in conversations. Read more.

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The Four Disciplines of Social Marketing

June 6th, 2011

MediaBizBlogger

Social marketing has been all over the map. We need to define it. Lock it down to easily understandable concepts and processes. This post is intended to start the conversation. Read it. Speak up. Let us know how you see it and where you fit.

The purpose of social marketing is to create repeated value exchanges and commercial moments between brands and people in social settings. To do this requires playing together these multiple areas of social focus.

I believe brands should engage all four disciplines of Social Marketing: Social Conversation, Social Activity, Social Media and Social Commerce to successfully reach their audiences in the social facets people now utilize most often. And while many brands have figured out one or more of these disciplines brilliantly, as they take more social control of their products, it will be important to engage all four disciplines. Read more.

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Researchers To Marketers: Go Social, Mobile

June 6th, 2011

MediaPost

Two reports released Monday underscored the increasing importance of social media in the marketing scheme.

As part of its wide-ranging study, “Competitive Strategy In the Age of the Customer,” Forrester said that marketers should reallocate budgets from brand advertising to “useful content and interactive advertising.”

In particular, Forrester said that budgeting more for goal-driven social and mobile apps, as well as site content, and less for “one-way advertising,” would serve the purpose of creating content that drives inbound traffic. It suggested building mobile apps that engage customers, rather than building “knee-jerk” social apps and sending “advertising blasts.” Read more.

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How B2B Companies Can Use Google +1 for Recommendations

June 2nd, 2011

Social Media B2B

Google just announced the +1 feature to bring social recommendations to search. The initial presentation of the button is that it gives people the ability to endorse search results, and share that with their networks. The problem with that idea is that people are unlikely to recommend a search result without clicking through to the page. But the real idea behind the +1 button is that it will be incorporated on web pages and blog posts across the web (see it live to the left), and when people in your social network +1 things on the web, they will show up in your search results.

If this sounds like the Facebook Like button, that’s correct, but there is more power in this feature if it is adopted. Read more

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Microsoft targets advertisers with new mobile rich media offerings

June 1st, 2011

Mobile Marketer

Microsoft Advertising has expanded its mobile rich media offerings nationwide with the addition of two additional partners, EyeWonder and Phluant.

The alliances support Microsoft Advertising’s current rich media service offered by PointRoll. It is designed to deliver more interactive ad experiences across Microsoft’s premium mobile Web properties including Fox Sports, Windows Live Hotmail, Windows Live Messenger and MSN. Read more

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Social gems: More new tools for managing social marketing

June 1st, 2011

BtoB

Not a day goes by, it seems, without the announcement of a new tool or approach that advances (complicates? confuses?) the ability of marketers to monitor and manage their social marketing campaigns. In an earlier issue of Social Media Marketer, I profiled several, and there were some real gems in the bunch. Here are more that may be worth your attention: Read more

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