| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 05/20/2013 | New York City NY | |
| 05/20/2013 | New York NY | |
| 05/21/2013 | New York City NY | |
| 05/23/2013 | New York City NY | |
| 05/27/2013 - 05/28/2013 | New York NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 | ||
| 07/15/2013 - 07/17/2013 | Dana Point Ca |
Warc
Brand owners such as Zappos, Procter & Gamble and Intuit are demonstrating how social media can build “deep and profitable” relationships with customers, a study has argued.
A new report from SAS and The Economist Intelligence Unit suggested definitions of service and value must be “re-envisioned” to reflect the digital age. Read more
BtoB
Avaya Inc. has seen social media, particularly Twitter, become an increasingly important part of its marketing in the past year. The business communications solutions company has used Twitter for everything from developing internal communication to closing sales.
Jay Barta, senior corporate communications manager at Avaya, said the company’s Twitter strategy is evolving into more than simply an important complement to other efforts. “It’s there not only to communicate and disseminate information from the company,” he said. “It also creates a forum for getting feedback from customers and defining our messages to the audience, which carries over to our sales team.” The company has more than 7,000 followers and boasts more than 1,600 tweets. Read more
Mashable
How many times each day are you distracted by social media, email or instant messages?
According to a recent survey from social email software provider harmon.ie, you and other employees are blowing $10,375 in productivity each year, and all because we don’t disconnect from an online chat quickly enough, or we get sidetracked by a bulging email inbox, or we fall into a Facebook hole of photos, updates and messages.
In a survey of more than 500 employees in U.S. businesses of all sizes, harmon.ie found that at companies with more than 1,000 employees, these kinds of digital distractions can waste more than $10 million each year. Read more
ragan.com
Ever worry about making a “social media snafu?” That’s a good thing.
Being concerned, alert, and watchful about what you do on your social media channels is better than posting blindly and not having a “method to your madness.”
Time and again, brand representatives have made mistakes, and I will tell you: Blunders will happen to most of us. Whether it’s minor, like a mistaken tweet, or a larger gaffe, like a contest gone wrong, we all make mistakes.
Here are some “snafus” that reps for major brands have made (a.k.a., they’re human, too); you can learn from them and avoid making the same missteps. Read more
Mashable
What once existed as a webpage now finds expression as an update on Facebook, a bit.ly link, a tweet, an email link or a reblog on Tumblr. Welcome to the age of “traveling content.”
Traveling content, a consequence of the social evolution of the Internet and smart bookmarklets, is changing how search works. Google +1, Google’s war on content farms, and Facebook’s partnership with Bing all elevate content people actually like over content designed to gin search algorithms.
Brands have only begun to grapple with the repercussions. Two big ones need their attention. Read more
ragan.com
You get what you pay for. Or in this case, don’t pay for.
Nearly 55 percent of employees who buy social media monitoring tools pay $100 or less every month to use those tools, according to a survey conducted by oneforty, a “social business software hub” that helps companies find the tools they need. About 6 percent said they spend $5,000 or more every month.
The survey found that only about 34 percent of people who use social media monitoring tools say they really like them. Most—more than 60 percent—say what they’re using is just “OK,” and they’d use something better if it came along.
Their main complaints? For one, they say the tools cost too much. But they also are frustrated with lag times and bugs, the survey found. Read more
ragan.com
I was going to call this article “All ‘social media experts’ need to go die in a fire,” but I figured I should be nicer than that.
But my title stands. If you call yourself a “social media expert,” don’t even bother sending me your resume.
No business in the world should want a “social media expert” on their team. They shouldn’t want a guru, rock-star, or savant, either. If you have a “social media expert” on your payroll, you’re wasting your money. Read more
Social Media B2B
B2B marketers need to add video to their arsenal of skills in today’s online world. Video can sometimes tell a story quicker and easier than a written post, can humanize a company and can turn marketers into brand journalists. And a keyword-titled video seems to be more likely to show up in higher search results than a written post. There are plenty of B2B companies making high production videos to share online, but this is more about getting started and producing videos alone or with minimal help.
Here are some basic tips to get you started on the path to becoming a Hollywood director. Read more
Admonsters
It seems like every week or so, we get to read another headline about a publisher launching a private exchange on someone’s real-time bidding (RTB) platform. Some would have you believe that private exchanges are a technological marvel; the greatest thing for publishers since the printing press. I want to take a moment to deconstruct this mythology a bit. But before I do, and to provide a point of reference (or maybe a full disclosure); the Rubicon Project has launched over 14 private exchanges (we call them “private marketplaces”) with premium publishers. Private marketplaces are a terrific new development for premium publishers in the digital display ecosystem, but let’s clarify what they really are and why they matter. Read more