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Upcoming Events

Event	Date	Location
Digiday Conference & Expo	05/27/2013 - 05/28/2013	New York NY
CITE Conference & Expo	06/02/2013 - 06/04/2013	San Francisco CA

Event

Date

Location

Digiday Conference & Expo

05/27/2013 - 05/28/2013

New York NY

CITE Conference & Expo

06/02/2013 - 06/04/2013

San Francisco CA

tech-business-marketing

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Computerworld’s Data+ Event Features Strategies to Monetize Big Data Through Business Analytics

May 21st, 2013

IDG Enterprise

Speed Networking and Lightning Round Sessions Spotlight Sponsor Thought Leadership

May 21, 2013–Framingham, Mass.– IDG’s Computerworld—the IT media brand dedicated to providing peer perspective, IT leadership and business results—announcesData+, the world’s most authoritative conference on analyzing, predicting and monetizing big data. Data+, which evolved from the former BI & Analytics Perspectives Conference, will take place September 8-10, 2013 in Scottsdale, Arizona. Over the course of this two-day event, 250+ IT decision-makers and business leaders will connect with their peers and leading big data business and technology solution providers.

“As the data deluge of the enterprise grows ever broader and deeper, the need for predictive and advanced analytics has become one of the most pressing challenges companies of all sizes and industries are facing today,” said Bob Melk, SVP, group publisher & CMO, IDG Enterprise. “At Computerworld’s Data+ conference, IT and business decision-makers will receive valuable insight on deploying a strategy designed to propel their business forward by monetizing one of their greatest assets, their data.”

For the full release click here

Categories: Tech Business & Marketing Events, Tech Business & Marketing News | Tags: 2013, advances data services, Big Data, business, CIO, cloud, Computerworld, content, data, digital, digital marketing, event, IDG, IDG Enterprise, IT, lead generation, lead ten, marketing, mobile, News, research, sales, search, search marketing, social, tech, technology, video

Yahoo To Ramp ‘Native’ Ads On Tumblr

May 21st, 2013

MediaPost

With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear it plans to allow the blogging service to continue to operate as a separate business and brand. That includes no Yahoo branding on Tumblr. At the same time, the Web portal will look for ways to integrate advertising, search and content management on the back-end to bolster growth across both companies.

Maintaining a separateness while benefiting from the complementary strengths Tumblr provides is the balance Yahoo aims to strike. “I see this as a clear way to accelerate Yahoo’s growth in our core businesses,” said the company’s CEO Marissa Mayer during a Monday conference call on the deal.

Buying Tumblr is Mayer’s biggest gamble to date in revitalizing the Web portal after snapping up several mobile and other startups since taking the reins last July. For the first time, Yahoo owns a fast-growing social media property to challenge larger rivals like Facebook and Twitter.

With its younger demographic and mobile-focused approach, Tumblr also helps Yahoo in other key areas where it’s trying to gain ground. Mayer pointed out that Tumblr brings “great tools” for content creation, which Yahoo can use in connection with the revamp of its home page and other properties

Categories: Advertising & Marketing Blog, Digital Media Blog, Mobile Blog | Tags: 2013, advertising, business, digital, digital media, Facebook, marketing, media, MediaPost, mobile marketing, mobile social marketing, social, tech, technology, Tumblr, Twitter, Yahoo

World Tech Update – 5/16/13

May 17th, 2013

IDG News Service

Coming up on WTU this week sending cash via Gmail and more at Google IO, BBM coming to iOS and Android and Windows Blue to restore some missed features.

Categories: Tech Business & Marketing Video | Tags: 2013, Android, bbm, Blackberry, business, digital, global, Google, IDG, IDG News Service, information technology, Internet, IT, marketing, mobile, online, PC, smartphone, tablet, tech, technology, technology innovation, video, web, Windows, World, WTU

US Data Privacy Laws: Legal and Marketing Professionals’ Views

May 16th, 2013

Our increasingly social world is raising concerns over the safety of our personal data. So what do the professionals working with data privacy legislation think? Aiming to address how the two professions feel about the current state of US data privacy law, IDG Connect presents exclusive insight into whether there is a conflict between the personal views and professional experiences of marketers and legal professionals with privacy laws, and the disparity between US and EU privacy law.

View research

Categories: Lead Generation Research, Tech Business & Marketing Research | Tags: 2013, Big Data, data, digital, EU, IDG, IDG Connect, information technology, Internet, IT, lead generation, Lead-gen, online, privacy, tech, technology, US, web

10 transformation technologies from the 500

May 15th, 2013

Fortune

A look at the chips, devices, and software that will change the way people will live in the decades to come.

#1 Google Glass

For a product that’s not widely available yet, Google Glass has generated an incredible amount of buzz. It’s not hard to see why. The augmented reality eyeglasses, which project images onto a lense, represent a major step forward in computing, much in the same way the iPad made tablets a common household item. When it arrives later this year, users will be able to snap photos, record video, and otherwise enhance their surroundings, from offering on-the-fly directions superimposed onto the road or reviews for a restaurant someone is looking at.

Categories: Tech Business & Marketing Blog, Tech Business & Marketing News | Tags: 4G, Amazon, Apple, ATT&T, business, digital, eBay, Facebook, Fortune 500, Google, Internet, iPad, IT, marketing, mobile, nike, online, photos, Qualcomm, social, starbucks, tech, technology, technology innovation, video, web

Smartphones and Tablets, Though Mobile, Require Separate Ad Approach

May 15th, 2013

MediaPost

According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising. In just three years, says the report, tablets have overtaken smartphones in the amount of traffic they drive.

Tablet versus smartphone growth

• Globally, websites are getting more traffic from tablets than smartphones

• Internet users view 70% more pages per visit when browsing on a tablet vs. a smartphone

• While tablet and smartphone consumers are both mobile users tablet users actually behave more like PC users in the way they browse and engage

Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

May 15th, 2013

Media Business

Lead generation is becoming simpler in practical terms—it’s easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation. “Today, all these tools, including marketing automation, CRM and email, are talking to one another,” said Adam Blitzer, VP-b2b marketing automation at ExactTarget’s Pardot. “Because of API management, every channel I use in marketing communicates with each other.” Blitzer said this new world of interconnectivity is particularly important not just for connecting all the marketing operations dots but also because customers prefer to communicate in different ways.

“Say you collect someone’s data from a Web form,” Blitzer said. “Being able to pass that seamlessly to a direct mail or email system is a powerful thing. Or consider when an email recipient clicks on a link. He then will visit a landing page with more engaging information, which in turn can trigger a direct mail piece.”

These capabilities weren’t possible a few years ago, he said.

Categories: Lead Generation Blog | Tags: 2013, b2b, b2b marketing, blog, CRM, data, digital, Direct mail, email, lead generation, lead generation tools, Lead-gen, leads, marketing, media, media business, tech, technology, technology innovation

[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks

May 14th, 2013

HubSpot

In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.

I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.

Categories: Social Media Research | Tags: 2013, blog, charts, clicks, digital, HubSpot, infographic, Internet, Medial, online, retweets, RT, social, social marketing, social media, social networking, Traffic, Twitter, web

Which Social Network is Best for B2B Marketing?

May 14th, 2013

Search Engine Watch

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let’s review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.

The Keys to Social B2B Victory

When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.

The online brand that will be delivered in social must align with a B2B organization’s brand promise, mission, and value proposition. Choosing the appropriate channel(s) depends on a number of factors including:

Categories: Advertising & Marketing Blog, Digital Media Blog, Social Media Blog | Tags: 2013, advertising, b2b, b2b marketing, blog, BtoB, business, digital, digital marketing, Facebook, Google, Internet, LinkedIn, marketing, media, online, Search Engine Watch, social, social marketing, social media, Twitter, web

6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

May 10th, 2013

MediaBistro

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

These, and other amazing social media statistics, can be seen in the infographic below.

Categories: Digital Media Research, Social Media Research | Tags: digital, digital media, Facebook, infographic, Internet, media, Mediabistro, online, search, social, social networking, Twitter, web

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Subscribe To Latest Posts

Sort Posts By:

World Tech Update – 5/16/13

US Data Privacy Laws: Legal and Marketing Professionals’ Views

Smartphones and Tablets, Though Mobile, Require Separate Ad Approach

Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads