IDG News Service
On WTU this week 40 million Target customers fall victim to card skimming, Google makes a big buy and we recap the biggest story of 2013.
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IDG Communications Director Howard Sholkin spoke with IDC’s Karsten Weide about real-time bidding (RTB). mobile and video growth. Learn what RTB direct sales is and what regions show the most growth in RTB in advertising/marketing. Weide also shares predictions for the 2017.
Microsoft Office 365 first sponsor of IDG’s new technology video site
NEW YORK, December 11, 2013 – International Data Group (IDG) today announced the launch of IDG.tv (www.idg.tv), a video-exclusive destination for business professionals and consumers seeking technology-related content. IDG.tv debuts with more than 1100 technology videos with new content to be added daily. IDG.tv draws content/video from IDG’s network of more than 500 websites globally with plans to include IDG.tv-exclusive video programming. With IDG.tv, viewers can watch IDG’s consumer and business-to-business videos anytime – at home or on the road – on any screen.
Worldwide, IDG tech videos garner 150 million views each month, a figure that is growing with the launch of IDG.tv. By combining the global syndication capabilities of the IDG TechNetwork, and the existing audience on IDG’s owned and operated sites, IDG.tv enables technology marketers to connect with a global viewing audience.
At launch, IDG.tv offers users an optimal viewing experience with one of the largest video player in the industry tuned for the viewing experience with searchable video archives and 15 channels. IDG.tv launches as video viewing becomes a regular part of online activity. comScore reports that 188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video.
In addition to news channels and those devoted to PCs, apps, smartphones, and tablets,, featured channels include:
Security – From protecting your laptop to guarding company data
Cool New Tech – Topics such as smart homes, wearable tech, and 3D printing
Home Entertainment – Tech that turns your living room into a multimedia experience
Car Tech – The latest automotive technology, test-drives, and reviews
IT Insights – Trends and issues affecting professional users of technology
As one of the only dedicated tech video sites, IDG.tv offers new ways to place online advertising with IDG media brands. IDG provides advertisers with significantly greater levels of audience data around video viewership. As a result, advertisers will have the rich user data they need to position native advertising that is more relevant to the surrounding content.
For the November launch of IDG.tv, Microsoft Office 365 created a new video destination for users to tune into content about collaboration and productivity.
“IDG has produced more than 20,000 videos worldwide, and now consumers have one site to go to for videos based on their interests,” said Ekapat Chareonlarp, vice president, IDG TechNetwork, headquartered in New York City. “For tech buyers, video has become a staple of their lives. Now they have one place to go and marketers know where they can reach their prospects.”
In addition to pre-roll ads, IDG.tv provides sponsors with four distinct options to reach technology audiences:
With a dedicated brand platform, sponsors can manage video content within the channel and monitor performance through a unified dashboard. An end-to-end managed services package is also available with guaranteed viewership, a dedicated content management team, and custom content development to jumpstart video marketing with IDG.tv.
Sponsors can utilize already established video channels such as Big Data, Enterprise Analytics, and CMOs to insert brand stories through sponsored video posts and channel sponsorships.
IDG Creative Lab offers custom video production for advertisers who want a consistent voice across IDG videos. For example, a custom web show focused on “Big Data and Analytics” can be produced in studio quality, high-definition and be featured with the latest news from IDG and around web.
The player is designed with responsive advertising technology so ads adjust to any screen size. The IDG.tv video player is being embedded across IDG media and TechNetwork sites to provide a consistent and optimized video viewing experience.
Marketers interested in advertising on IDG.tv should contact Scott Harris, email@example.com, (720) 560-6500.
About International Data Group
International Data Group (IDG) is the world’s leading technology media, events, and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld, Macworld®, Network World®, PCWorld®, TechHive and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 200 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at http://www.idg.com.
Contact: Howard Sholkin, firstname.lastname@example.org, 508 766-5610
It can be hard to find the right present for that geeky someone special. To help, we’ve uncovered some great gift ideas for the tech nerds in your life–whether the designated recipient is a tablet obsessive or an old-school record collector. Best of all, each gift here can be had for under two Benjamins.
Technical publications and technical content sites are one of the most popular means of accessing relevant decision-making information for IT professionals. A recent IDG Enterprise survey found that 73% of IT pros use sites where they can keep up-to-date with new technologies and enhance the knowledge needed to be effective in their roles.
Check out these 10 key reasons why they turn to ITworld as a trusted source!
FRAMINGHAM, Mass.– International Data Corporation (IDC) today released the latest forecast from the Worldwide Semiannual Software Tracker. Year-over-year growth in the worldwide software market for 2013 has been revised to 4.3% in current U.S. dollars. The forecast was lowered from the 5.7% year-over-year growth projected in May because of an important currency exchange rate depreciation in the Japanese yen announced during the second quarter. In constant U.S. dollars, the expected growth rate for 2013 remains very close to the forecast of 5.9%. Despite the fluctuation in currency exchange rates, IDC believes that the compound annual growth rate (CAGR) for the 2012-2017 forecast period will remain close to 6%.
Collaborative Applications along with Structured Data Management Software and Data Access, Analysis and Delivery solutions are expected to show the strongest growth over the five-year forecast period with over 8% CAGR from 2012-2017. “Leveraging the social dimensions of the Internet keeps fueling the collaboration growth, much of which is in the form of software as a service. This is complementary to the increased attention to Big Data & Analytics solutions, which help enterprises to understand and act on anticipated customer behavior and provide new insights into product reliability and maintenance,” said Henry Morris, Senior Vice President for Worldwide Software, Services, and Executive Advisory Research.
On a second tier, Enterprise Applications such as CRM, ERM, SCM, and Operations and Manufacturing Applications show CAGR rates around 6%. “Enterprises are starting to implement applications that either didn’t exist or weren’t needed in the past, such as commerce applications in all industries, not just retail, but also manufacturing, hospitality, food and beverage, and even the public sector. IDC is also seeing applications in categories that didn’t exist in the past (e.g., subscription billing, spend optimization, and revenue management) for requirements that may have been met using custom applications or manual processes,” said Christine Dover, Research Director, Enterprise Applications and Digital Commerce.
On a regional basis, the emerging economies continue to experience stronger growth than the mature economies. The average 2012-2017 CAGR for Asia/Pacific (excluding Japan), Latin America, and Central Eastern, Middle East, and Africa (CEMA) is 8.2% while the average CAGR for the mature regions – North America, Western Europe, and Japan – is 5.4%.
The Cloud may invoke images of effervescence that leaves no trace, but in reality the Cloud means just another data center, along with the accompanying Carbon Footprint. The issue of being Green has never been higher on the agenda, but how do professionals feel about Green IT, and how does this vary either side of the Atlantic? This paper compares the enthusiasm for Green IT between the US and Europe.
A recent report, The Cloud Begins With Coal, calculated that the ICT ecosystem now approaches 10% of world electricity generation. “The zettabyte era already uses about 50% more energy than global aviation.” While in recent years, we’ve seen Greenpeace release the “How Clean Is Your Cloud?” & “How Dirty Is Your Data?” reports, along with a feature-length article in the New York Times entitled “Power, Pollution and the Internet”, which includes the startling quote, “A single data center can take more power than a medium-size town.”
Whether for or against, Green IT has gradually become a major topic within IT in recent years. But has a once passionate and polarised audience become apathetic after years of intense media attention? How does feeling on the subject vary either side of the Atlantic, and do those within IT feel enough is being done to promote the subject? To gauge the levels of enthusiasm and apathy towards Green IT, we surveyed 149 business & IT professionals from Europe and the US and compared the results. Interestingly, the number of US participants proved far lower than European, due to far less enthusiasm for partaking in the survey.