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B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

Content Marketing Institute, Marketing Profs, IDG

Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with the overall sample of B2B marketers who completed our annual content marketing survey. Among all groups we studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.

Download the 2015 B2B Tech Content Marketing Report

 Screen Shot 2015 03 26 at 8.52.05 AM B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

New Opportunity for Emerging Tech Vendors to Participate at CIO 100

 New Opportunity for Emerging Tech Vendors to Participate at CIO 100

Framingham, Mass. – April 10, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership—announces the enhanced focus on emerging technologies in the enterprise at the CIO 100 Symposium & Awards Ceremonyconference, from mobility to data/analytics, next gen security, cloud, social and other disruptive technologies. This focus aligns with CIOs’ spending plans. According to the CIO Magazine Tech Poll: Economic Outlook, CIOs will increase spending on edge technologies to 45% of their tech budget in the next 1-3 years and 54% of enterprise CIOs anticipate spending more with newer technology vendors in the next year. In order to accommodate this interest and provide access to the new technologies and vendors driving innovation within the enterprise, the CIO 100 Symposium & Awards Ceremony, the conference celebrating the innovative use of technology to deliver genuine business value, will add an Emerging Sponsor level.

More than 300 CIOs and technology executives will convene on August 9-11, 2015 in Colorado Springs, CO at the CIO 100 Symposium to hear from peers, industry leaders and technology vendors on innovative ways technology is advancing the enterprise. To expand the scope of this learning, CIO is inviting new technology vendors—defined as established since 2005—to participate in the conference at the Emerging Sponsor level, to share their solutions and expand their visibility with technology purchase decision-makers.

“Technology is the vehicle that will propel enterprises ahead and CIOs want to know what new solutions and services can accelerate this transformation,” said Adam Dennison, senior vice president and publisher, CIO. “The CIO 100 has always focused on innovation and we are excited to roll out this robust partnership portfolio, providing a full scope of potential partners in one place for CIOs to explore.”

To learn more about becoming an Emerging Sponsor at the CIO 100 Symposium & Awards, or any sponsorship level, please contact Adam Dennison at adennison@cio.com.

Registration Information
To learn more about the symposium or to register to attend visit www.CIO100.com, call 800.366.0246 or email: executiveprograms@cxo.com.

Current Sponsors
2015 CIO 100 sponsors include underwriting partner VMware and corporate partnersDropbox and Sungard Availability Services.

More Information…

Mobile ad spending to hit $100B in 2016 and become the biggest digital ad market

VentureBeat

Mobile ad spending is on a tear. It will top $100 billion in 2016 and account for more than 50 percent of all digital ads for the first time, according to market researcher eMarketer.

More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

It’s all about the number of consumers adopting mobile devices. As that number soars, marketers are chasing consumers into mobile markets. Next year, eMarketer estimates, there will be more than 2 billion smartphone users worldwide, more than one-quarter of whom will be in China.

The number of tablet users worldwide is growing more slowly than the global smartphone audience. But tablets will reach more than 1 billion users in 2015. eMarketer said that in many emerging and developing markets, consumers are often accessing the Internet mobile-first and mobile-only, driving marketers to mobile advertising.

The U.S. and China will drive mobile ads in the short term. In 2016, U.S. advertisers are expected to spend $40.2 billion on mobile ads, more than doubling the total from 2014. In China, advertisers will spend $22.1 billion next year, triple the amount spent in 2014. In both countries, mobile will become the majority of all digital advertising next year.

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Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You

Soshable

Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand.

Over 70% of all online adults in the United States have a Facebook account. For the first time ever, 56% of senior citizens are on social media. That figure stands at 89% for young ’uns, or users from 18 to 29 years of age. The millennial generation, consisting of young adults born between 1980 to 2000 and accounting for nearly 30% of the US population, see social media as their primary means of connecting with brands. Over half of them claim that “social opinions” directly influence their purchase decisions.

So we all agree that being on social media is unavoidable if you want to be relevant to today’s consumer.

With the explosion of social media platforms, the question now arises, “which social media platforms will give me actual results?” And this, my friends, is the most sensible place to begin your social media journey.

Research Your Options

The first step to social media success lies in being active on the right platforms and engaging with your target audience in the form that they prefer best. But before you make a choice of which platform would work for your business, you need to first figure out what each platform has to offer you and then proceed by eliminating the least attractive ones.

Before we analyze each platform’s pros and cons, let’s see where they all stand with respect to each other.

The data above clearly shows Facebook as the leader in terms of number of users, followed by LinkedIn, Pinterest, Instagram and Twitter – in that order. This data also shows us how in a matter of a couple of years, Twitter has gone from being the third largest network to a lowly number five. At the same time, we see Facebook stagnating in its usage figures in the last year with a barely-there upward blip in 2013.

Let’s arm ourselves with some more facts about the top five social networks before we decide which ones work best for our business.

Facebook offers brands the widest possible reach – with 1.34 billion active users per month, Facebook is light-years ahead of competition. As a platform it is marginally more popular with women than men, it’s also more popular among Hispanics and Whites as compared to African Americans. A trend that has been accelerating in recent years is the exodus of teens from the site with 3 million teens dropping off in the last three years.

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Leveraging Social Media for Lead Generation

Business 2 Community

In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective customers. Before you invest in any of these tools, make sure that you’re also doing the basics when it comes to your businesses’ social media profile and content generation.

  1. Branded Profile – All of your profiles are branded and have a consistent look and feel. Social media isn’t any different than your website, collateral or a sales package. Your brand image and message should be clear.
  2. Consistent Schedule of Content – You’ll need a consistent schedule of content to nurture your audience and grow your community. Keep your message conversational.
  3. Relevant Content – Most businesses have a lot to share. Think about how you can educate your audience and showcase your expertise. For example, if your business targets marketers and small businesses, then your content should help those prospects solve problems and make their day-to-day activities easier. Hubspot’s article on mixing up visual content is very helpful.
  4. Assets – Most businesses have many assets already created. Take a look at past campaigns, whitepapers and informational content that you can leverage in the social space. It’s not always about creating content from scratch.
  5. Monitoring and Listening – In addition to publishing, you will need to listen and monitor what’s being said about your business and what prospects are saying about your industry. There are several free tools that can help you get into the flow of the conversation.

Here are a few lead generation tools that help you find your target audience, engage and fill your sales funnel.

Socedo – Is a great tool to use with Twitter and LinkedIn. With this tool, you set up key words that will filter the relevant leads for your business. Socedo allows you to also establish automated messages to start engaging with prospects immediately. The dashboard feature helps you manage how those prospects respond so that you can convert them into customers. I like the free 14-day trial feature, which allows you to take it for a test run. Pricing is based on the number of prospects you generate and is relatively low.

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5 innovative ideas for digital journalism from Build The News

Journalism.co.uk

The third edition of Build The News, a two-day hackathon organised by The Times and Sunday Times, took place last weekend at the News UK offices in London. Around a hundred talented developers and student journalists brought innovative ideas and prototypes to the table, competing for both the student and staff categories.

The three topics proposed by the organisers before the event were: interaction – if news organisations are getting rid of comments, how can readers be engaged?; social sources – how to ensure UGC is fairly credited; and context – how to explain to readers the wider situation and context around a certain story.

Participating teams tackled not only these categories, but many others. Here are five ideas developed and presented at Build The News:

Interactive Debate

May’s General Election is fast approaching and news organisations are looking for creative and interactive ways of engaging their audiences. The hackathon’s winning team developed a tool that can be easily applied to this particular event, but also to other types of video interviews.

Once given a video, the system generates a transcription, identifies the speakers and provides a written summary of the keywords and main topics discussed. Interactive Debate also uses natural language processing and sentiment analysis software to identify the emotional charge of the participants.

The tool can also serve journalists by providing an analytics dashboard of viewers’ engagement with the content, from most viewed to most shared or commented on.

“I have a long-standing interest in working with transcriptions”, said Pietro Passarelli, one of the team members and current MSc Computer Science student at University College London. “Having worked in the media industry on broadcast documentaries, I am always considering ways in which to make the process easier, faster and more insightful”.

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Amazon’s Dash Is The New Product You Need

Wall Street Journal

Amazon introduced a product on Tuesday so crazy we thought that it was an early April Fools’ joke. It’s the Dash Button, a plastic single-function controller the size of a pack of gum. Each button bears a different brightly colored product logo. Push the button, and soon that product arrives at your door.

In the video that accompanied Amazon’s announcement, there are Dash Buttons for Gatorade, Kraft mac and cheese, Glad trash bags, Gillette razors, Cottonelle toilet paper, Clorox Wipes, Huggies diapers and Tide detergent, and about a dozen other brands are also now partnered with Amazon. The online retailer expects that you’ll place the buttons around your home—in your pantry, on your washing machine and even inside of your fridge.

It might seem like a gag, but the Dash Button is not a hoax. Amazon is asking Amazon Prime subscribers to request an invite into the program. If accepted, you’d get to request a set of branded buttons at no added cost.

The buttons mount with an adhesive strip on the back, or fit into a plastic clip. You set up the buttons using the Amazon mobile shopping app, connecting them to your home Wi-Fi network and assigning the specific products and the quantities you’ll want to receive with each click. When the button is clicked, you get a smartphone notification, and you can cancel that order within a half hour. And if somebody in your house pushes the Gatorade button 15 times, you won’t get 15 orders—just one (or none, if an order is already on its way to you).

 

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Facebook’s New App That Will Make Video Content HUGE

Quartz

Facebook has rolled out a new app that lets friends (and subsequently their network of friends and so on) add clips to an ongoing video focused on a single topic—April Fool’s Day, for instance. It’s potentially a game-changer for advertisers on the social network, which eventually could use the app to engage directly with consumers. And it’s another example of Facebook’s growing emphasis on video.

It’s easy to envision how the new app, Riff, might have been used during last year’s ALS Ice Bucket Challenge, which over the course of three months generated more than 17 million videos posted on Facebook while raising awareness and money to fight Lou Gehrig’s disease.

The video-driven campaign contributed to the huge increase in the number of video posts on Facebook last year—up 94% in the US and 75% globally. In January, the company said that video views on the social network had reached 3 billion a day. “If you go back five years ago, a lot of Facebook was primarily text, right, and a little bit of photos,” CEO Mark Zuckerberg told investors. “Now, I think the primary mode that people are using to share is photos, and I wouldn’t be surprised if in the future that shifted more and more towards videos.”

Facebook’s challenge is getting users to see the value of Riff. The few companies that have ventured into this niche haven’t seen major success. JumpCam, for instance, ranks No. 1,346 in the App Store’s social networking category, according to App Annie. CompetitorsMixBitCollabraCam, and Vyclone haven’t fared much better in the rankings.

But Facebook is pressing on with its video efforts—at its developer conference last week it announced plans to bring immersive videos with 360° perspective to the social network and its virtual-reality platform, Oculus.

“What really matters is that consumers are using video on Facebook, because that gives us an opportunity, one, to provide a great consumer experience, but two, to have ads match that consumer experience,” chief operating office Sheryl Sandberg said on the company’s most recent quarterly earnings call. “If there wasn’t consumer video on Facebook, video ads in your news feed would be very jarring.”

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Google Takes Backseat To Facebook’s Digital Display Ad Revenue

MediaPost

Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in 2014 to 13.0% this year — and down to 11.1% by 2017, per data released Thursday.

Facebook’s digital display U.S. advertising revenue continues to climb from $5.29 billion in 2014 to $6.82 billion and $10.03 billion in 2017, per eMarketer.

The total U.S. market is forecast to climb from $27.05 billion this year to $37.36 billion by 2017.

This year, Twitter in the U.S. will take $1.34 billion, followed by Yahoo at $1.24 billion — rising to $2.54 billion and $1.29 billion by 2017, respectively.

Mobile advertising will drive Facebook’s and Twitter’s gains in the digital display market. For the first time in 2015, mobile will surpass desktop in U.S. display ad spend, rising from $9.65 billion in 2014 to $14.67 billion this year. Meanwhile, desktop display advertising in the U.S. will decline in 2015, falling to $12.38 billion from $12.56 billion last year, per eMarketer.

Facebook will generate nearly $5 billion in U.S. mobile ad revenue from display ads, rising to $7.53 billion in 2017. Nearly 90% of Twitter’s U.S. ad revenue will come from mobile devices this year, reaching $1.19 billion. Google takes a No. 2 position in the mobile display category — rising from $1.47 billion in 2015 to $2.37 billion in 2017. Twitter follows close behind with nearly $2 billion in 2015, and $2.29 billion in 2017, eMarketer estimates.

Apple rounds out the top five for mobile ad revenue in the United States with $795 million in 2015, rising to $1.46 billion in 2017.

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Shutterstock Report: 2015 Creative Trends

Shutterstock

Shutterstock shares the biggest design trends in 2015. It covers everything from the well known “selfie” to various video effects like “slow motion.” This report is helpful to anyone interested in design or those curious what will be popular online in the coming year.

Watch video here

View report here