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Tech Brands Dominate Top 10 Listing

Marketing Charts

Although beverage brand Coca-Cola is the most valuable global brand of 2011, with a brand value of $71.8 billion, the majority of the 10 most valuable brands are technology firms, according to a ranking from Interbrand. Six of the top 10 brands, including number two IBM ($69.9 billion), are providers of technology products and/or services.

The other technology brands on the list are number three Microsoft, number four Google, number seven Intel, number eight Apple, and number 10 HP. The list also includes a restaurant company (McDonald’s), a diversified company (GE) and a media company (Disney).  Read more