| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 05/29/2013 | Chicago IL | |
| 06/04/2013 | San Francisco CA | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 | ||
| 07/15/2013 - 07/17/2013 | Dana Point Ca | |
| 07/23/2013 | Los Angeles CA | |
| 07/25/2013 | Los Angeles CA | |
| 09/18/2013 - 09/20/2013 | Austin TX |
IDG Global Solutions
That’s the key piece of advice for marketers this year from IDC’s Karsten Weide. He reported that mobile advertising grew 88% in 2012 to $4.5 billion from $2.4 billion in 2011.
At the BtoB Digital Edge conference in March 2013 in San Francisco, Weide spoke with IDG Global Solutions Director Howard Sholkin, who asked Weide for his predictions about digital marketing for the rest of this year…
MediaPost
As a result of higher seasonal ad spending, the fourth quarter is typically the strongest of the year for display advertising. But the latest report from Macquarie Securities analyzing home page ad trends suggests that display advertising at the end of 2012 improved in the prior quarter and year-earlier period, too. Overall, more than half (56%) of home page ads running across Yahoo, AOL, MSN and YouTube were oversized/custom units, compared to 45% in the third quarter and 43% in the fourth quarter of 2011. Macquarie uses these units as a proxy for display ad health because they tend to command higher CPMs than traditional ad sizes.
The report noted an increase in purely brand-focused (versus direct-response) advertising in Q4, at 67% of ads — up from 58% in Q3, and 59% a year ago. In terms of industry categories, media and financial services led the way, accounting for 18% and 14% of home page ads, respectively. Holiday promotions in auto, telecom, consumer electronics and retail also drove much year-end advertising.
MediaPost
Programmatic buying accounts for 17.5% of digital ad display market today, rising to 43% in 2017, according to Magna Global. Brian Monahan, managing partner for the Magna Global intelligence practice, told attendees at the OMMA RTB in Los Angeles that overall U.S. marketers will spend 4.6% more on advertising this year.
Companies will spend 11.5% more on digital advertising. Search will account for 16% growth; digital video, 28%; and programmatic buying 39.5%. Magna estimates the programmatic market that will automate buys will grow from $2.4 billion in 2012 to $7.5 billion in 2017, Monahan said. But what will it take for RTB and programmatic buying to become the norm?
Monahan believes major issues still exist: the number of media connected devices doubled from two to four in the past few years, and consumers are exposed to 2.3 ads per waking minute daily. Conversely, Magna estimates the time consumers spend with media at around 74 hours per week, compared with 60 hours sleeping.
Fast Company
Marketing has entered a new age: Information is no longer programmed into consumers’ minds. Since its inception, advertising has been dedicated to the creation of programmed messaging. For nearly 300 years, those who could create the best message and deliver it in a memorable way across as wide an audience as possible won. In less than a decade, the types of content and ways we consume it have completely changed. Marketers have hardly caught up.
Success is much harder to achieve than it was a decade ago. Beginning in the early 2000s, marketers were challenged by the diversification of media choices available to consumers. As Internet usage increased, it also created a new advertising channel and additional competition for eyeballs. But today, the marketplace has become even more crowded. As information has become delivered and consumed in entirely new ways, everything and everyone are competing for attention. This is the Age of Discovery. But before we examine this new age of marketing, let’s take a quick look at the period that preceded it.
MediaPost, 1/18/11
Online media buyers expect their budgets to expand 11% during 2011, according to a survey conducted by the equities research team at Deutsche Bank. The survey, which was conducted recently among 31 media buyers representing more than $5 billion in annual online ad spending, indicated that budgets should continue to expand at “double digits over the foreseeable future” for both paid search and display ads, and that other emerging digital media platforms such as mobile, social and group buying communities should also “ramp nicely” supporting the overall growth of digital media advertising budgets.
All Things Digital, 12/6/10
The mobile advertising market is ballooning, as is Google’s share of it. Of the $877 million spent on mobile advertising in the United States this year, 59 percent of it went to the search sovereign, according to an updated assessment by IDC. Meanwhile, Apple claimed just 8.4 percent share, Yahoo 5.6 percent, down from 7 percent last year, and Microsoft 4.3 percent, down from 6.3 percent.
Clearly, Google rules the mobile ad market in the States in much the same way it dominates search. That said, it’s important to note that the mobile ad market as defined by IDC includes both search and display ads and that the advertising business of some of the companies figuring in IDC’s report doesn’t extend to mobile search.
eMedia Vitals, 11/24/10
If you get confused about DSPs, DMPs, SSPs and whatever other acronym du jour comes along in the display advertising market, you’re not alone. LUMA Partners has tried to bring some logic to the landscape of technology and service providers:
MediaPost/Video Insider, 11/22/10
Last week, Google announced that its display ad business is now on a $2.5 billion revenue run and its mobile ad business is on a $1 billion run rate. Google now has a billion dollar business in three major online ad categories — search, display and mobile. With Hulu announcing $240 million in revenue in 2010, the race is on for the first billion-dollar video ad business.
To put this in perspective, there are just six companies that sell $1 billion or more of television advertising a year in the U.S. — ABC, NBC, CBS, FOX, CW and Viacom — so doing $1 billion in video ad revenue is a big deal.
So, what does it take to get to $1 billion in online video ad sales?
