Once a fun and useful way of presenting data in an easy-to-digest format, infographics have been overused to the point that their reputation is close to ruin.
And yet the truth is that they are still a brilliant way of gaining shares and, more importantly, links back to your site. Our regular infographic roundup remains one of the most consistently popular posts each week.
The trick is to avoid churning out an ugly, unreadable infographic just for some cheap exposure, and concentrate on creating something genuinely valuable for a specific audience. We’ve previously blogged five free online tools that can help with this process.
At Distilled¹s LinkLove conference infographic designer Claire Stokoe gave a talk on how to create the perfect infographic, and it turns out that the fundamentals aren¹t that difficult. However getting it right takes a bit more effort.
The five basic steps are:
The prominence of agencies in today’s digital marketing ecosystem is not surprising: the digital marketing landscape is so complex and seemingly all-encompassing that moving forward alone simply doesn’t seem like a viable option. Agencies aren’t perfect, however, and companies that believe they can simply outsource digital marketing to another firm often learn the hard way that it’s not so simple.
No two businesses are the same, so what gets outsourced and what remains in-house will obviously vary from company to company. But all businesses with in-house marketing staff face many of the same challenges.
Here are seven of the most painful…
Thanks in large part to the popularity of video on the consumer internet, video has become a more important part of many companies’ B2B content marketing strategies. For obvious reasons, the process of creating an effective B2B video is a bit different than creating a B2C video, but that doesn’t mean that it’s an impossible undertaking.
Here are six tips for B2B companies looking to put video to use as a sales and marketing tool.
Since releasing version five of Google Analytics it’s fair to say there have been a few bugs which have needed ironing out. Much of this has now happened but it seems to me that one has gone unnoticed, that of the performance chart feature. In most Google Analytics (GA) reports the button for the performance charting feature can be found just to the right of the report filter box:
I can almost guarantee, depending on sector and other broadcast factors, that right now anywhere between 10% and 30% of email subscribers are opening their messages on mobile devices such as iPhones, iPads and Androids.
This stat alone should prompt marketers into thinking about making sure their emails are displaying correctly and effectively on smaller screen sizes. Fortunately, this is where mobileoptimisation and responsive design come in. First, here are some relevant stats to take into account: