| Event | Date | Location |
|---|---|---|
| 06/24/2013 - 06/26/2013 | San Francisco CA |
IDG Global Solutions
The use of mobile devices has soared in the past two years. To measure just how important mobile is, IDG Global Solutions surveyed more than 21, 000 IT, business, and consumer users worldwide. Learn about content consumption, popular applications, and device preferences.Download the white paper
eMarketer
Marketers have a seemingly endless number of ways to engage with audiences online. But the most common methods are straightforward emails and email newsletters, according to research by Chief Marketer. Video is also quickly emerging as a valuable tool to engage with users. Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites. In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for the first time, Chief Marketer asked respondents if they hosted original video content on their sites or on aggregator sites like YouTube; one-third of respondents said they did.
Direct Marketing News
More than 20% of emails sent during the first six months of 2011 were opened on mobile devices, according to a study released by email service provider Knotice on Nov. 30. The study found that since the fourth quarter of last year, mobile’s share of email open rates increased by 51%.
DM News
The share of emails accessed via mobile devices increased by 81% from October 2010 to March 2011, according to a survey released by Return Path on May 17.
“I think what really surprised us is the very rapid growth in mobile as a proportion of all platforms,” said Bryan Dreller, senior product manager at Return Path, an email certification and security company. “I don’t think we expected to see that in just a six-month period; mobile viewership relative to its peers would nearly double,”
Sixteen percent of emails were accessed via mobile devices in March 2011, up from 9.2% last October, according to the survey. Mobile’s share trailed webmail, which saw 48% of all emails accessed in March, and that of desktop (36%), although the shares of webmail and desktop did drop 4% and 2%, respectively, from October 2010. Read more