Apple is rumored to be announcing the fifth generation of its iPad on June 18. Mobile devices account for an increasingly larger share of most publishers’ web traffic – including a whopping 65% for BuzzFeed. Publishers are delivering 1.7 million digital editions a week built with Adobe’s Digital Publishing Suite – a sixfold increase over the past two years.
It may be time to take this whole mobile thing a bit more seriously.
The elements required to justify greater investment in mobile development are falling into place. More people are reading digital magazines; Adobe says per-publication readership across its DPS-based publications has increased by an average of 80% over the past six months. More devices are coming to market, with models such as the iPad mini and Kindle HD extending into the mass market.
“People are more comfortable reading magazine content on tablets,” Lynly Schambers-Lenox, Adobe’s group product marketing manager for digital publishing, said in a recent interview. “That’s not surprising, and we expect it to continue.”