According to a new study from Edelman, brands are failing to perform in the areas consumers consider most important to building and maintaining connections with them. The researchers surveyed 11,000 online consumers, in 8 countries, who participated in a minimum of one brand engaging activity in the previous year. The study found that 90% of people want marketers to more effectively share their brands. Yet on average, only 10% of people think any given brand does it well.
Shared dialog is the first step toward brand sharing with people of all ages. On average, 40% of people want the selected brand to engage in more meaningful conversations with them. By age group, share preference is as follows:
- Age 18-29 33%
- 30-44 38%
- 45-64 44%
- 65+ 41%
Marketing Charts, in reporting on the study, says that the biggest gap between importance and performance came in the area of “communicating openly and transparently about how products are sourced and made.” While 54% of respondents considered that an important area (Top 2 of 5) for brands to build and maintain connections with them, just 12% believed that the statement applied to the brands in question.
Mobile: a Gateway to Information and Entertainment
An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. For tech buyers, a mobile device is a research and information gathering tool. They are reading news, conducting research, comparison shopping, and visiting vendor sites. And, social networks play a prominent role (see infographic below).
For charts and more research results about this 2013 mobile survey click here
NEW YORK: Less than 10% of US companies think they are genuinely “customer-centric” in their strategy and activities, new analysis has shown. The Temkin Group, a consultancy, polled 255 representatives of firms with revenues topping $500m, and found that just 7% of the panel believed the customer experience they provided was superior to all of their rivals. A further 28% placed performance levels “considerably above” the industry average, while 30% “slightly” improved on the norm, and 23% fell into line with typical standards for their sector.
Content Marketing Inst.
Think of them as mini headlines – lyrical ensembles – the eye candy of prose. They’re called bullets. And these handy weapons, which are available in the arsenal of every writer, not only give a logical order to your thoughts, they also work to make your physical content easy on the eyes and much less intimidating for your readers. Unfortunately, their benefits are often underestimated – even overlooked – in an era where instantaneous connections are being forged and the need for speed has never been greater.
Web writing has, with few exceptions, put an end to the days of long-winded, verbose content, and has ushered in an era of quick, concise pieces you can read on the fly, while still reaping the benefits of the information gathered. So, how can these little black dots help transform your copy from good to great and help you draw readers in? Here are some easy-to-follow bullet point basics that can help make your content pop from the page:
According to a new study from comScore and Pretarget, ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. Pretarget Founder Keith Pieper opines “Your ad being seen matters more than your ad being clicked… what good is an ad that can’t be seen… It’s intuitive that… someone hovering and engaging with an ad might convert, even absent a click… “ The study analyzed 263 million impressions over nine months across 18 advertisers in numerous verticals. The study used used:
New Benchmark research by MediaMind reveals that users are 2.5 times more likely to engage with ads that performed in the top 25%, with a Dwell Rate of 16%, as compared to ads in the Benchmark average. The bottom 25% of ads achieves a Dwell Rate of only 1%.
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FRAMINGHAM, Mass.– IDG Research Services now offers Total Employee Engagement Solutions (TEES), the first research program that expands employee satisfaction surveys to include the measurement of personal engagement and motivation levels using The Motivation Factor(R) Index. Organizational thought leader, Helle Bundgaard, CEO of Motivation Factor(R) ( www.motivationfactor.com ), designed The Motivation Factor Index based on recent developments in brain research and neuropsychology to help organizations understand and promote personal engagement and motivation to achieve business goals.