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Companies struggle to engage customers

May 10th, 2012

Warc 

NEW YORK: Less than 10% of US companies think they are genuinely “customer-centric” in their strategy and activities, new analysis has shown. The Temkin Group, a consultancy, polled 255 representatives of firms with revenues topping $500m, and found that just 7% of the panel believed the customer experience they provided was superior to all of their rivals. A further 28% placed performance levels “considerably above” the industry average, while 30% “slightly” improved on the norm, and 23% fell into line with typical standards for their sector.

 Read more… 

Categories: Advertising & Marketing News, Advertising & Marketing Research | Tags: , , , , , , , , , , , , ,

Make Your Content Pop with These 5 Bullet Point Basics

May 7th, 2012

Content Marketing Inst.

Think of them as mini headlines – lyrical ensembles – the eye candy of prose. They’re called bullets. And these handy weapons, which are available in the arsenal of every writer, not only give a logical order to your thoughts, they also work to make your physical content easy on the eyes and much less intimidating for your readers. Unfortunately, their benefits are often underestimated – even overlooked – in an era where instantaneous connections are being forged and the need for speed has never been greater.
Web writing has, with few exceptions, put an end to the days of long-winded, verbose content, and has ushered in an era of quick, concise pieces you can read on the fly, while  still reaping the benefits of the information gathered. So, how can these little black dots help transform your copy from good to great and help you draw readers in? Here are some easy-to-follow bullet point basics that can help make your content pop from the page:

Continue reading… 

Categories: Digital Media Blog | Tags: , , , , , , , , , , , , ,

See And Be Seen

May 2nd, 2012

MediaPost 

According to a new study from comScore and Pretarget, ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. Pretarget Founder Keith Pieper opines “Your ad being seen matters more than your ad being clicked… what good is an ad that can’t be seen… It’s intuitive that… someone hovering and engaging with an ad might convert, even absent a click… “ The study analyzed 263 million impressions over nine months across 18 advertisers in numerous verticals. The study used used:

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Categories: Lead Generation News, Lead Generation Research | Tags: , , , , , , , , , , , ,

See It, Touch It, Engage It

December 15th, 2011

MediaPost

New Benchmark research by MediaMind reveals that users are 2.5 times more likely to engage with ads that performed in the top 25%, with a Dwell Rate of 16%, as compared to ads in the Benchmark average.  The bottom 25% of ads achieves a Dwell Rate of only 1%.

Find out more.. .

Categories: Digital Media News, Digital Media Research | Tags: , , , , , , ,

Customer Engagement and Insight Top Social Media Benefits

December 9th, 2011

MarketingCharts 

55% of senior marketers say that social media has impacted their marketing operations by improving customer listening, engagement, and conversations, matched by the proportion who say that the channel has opened new avenues to gather and further market insights, according to Please or in order to access this content. a study released in December 2011 by the CMO Council in partnership with Lithium. Data from “Variance in the Social Brand Experience” indicates that almost half of the marketers surveyed say that social media has increased the complexity of marketing planning and mix allocation, while 20% say it has improved customer intelligence.

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Categories: Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , , , ,

Relevance Key to Increasing Display Ad Dwell Rate

December 6th, 2011

eMarketer 

Dynamic creative optimization, synced ads lead to higher rich media ad engagement. Many believe internet users have become desensitized to standard banner ads. Not surprisingly, advertisers look to more dynamic display ad formats such as rich media and video to capture user intent and boost engagement.

Learn  more…

Categories: Digital Media News, Digital Media Research | Tags: , , , , , , , , ,

New Research Offering from IDG Research Services: The Motivation Factor Index

December 5th, 2011

Business Wire 

FRAMINGHAM, Mass.– IDG Research Services now offers Total Employee Engagement Solutions (TEES), the first research program that expands employee satisfaction surveys to include the measurement of personal engagement and motivation levels using The Motivation Factor(R) Index. Organizational thought leader, Helle Bundgaard, CEO of Motivation Factor(R) ( www.motivationfactor.com ), designed The Motivation Factor Index based on recent developments in brain research and neuropsychology to help organizations understand and promote personal engagement and motivation to achieve business goals.

Learn more… 

Categories: Advertising & Marketing News | Tags: , , , , , , , , , , , , , ,

15 Questions for Social Media Marketing and Measurement Success

October 10th, 2011

ClickZ

In order for companies to realize the maximum benefit from social media marketing, there needs to be a reasonable effort to set goals, forecast resources, and manage expectations.

The low-hanging fruit of social proof in the form of “likes,” followers, and friends has a very different value than comments, content sharing, referrals, and other forms of engagement. Many companies (and their agencies) tout superficial metrics as evidence of success. The problem is, associating business value or revenue with 10,000 Facebook fans is a difficult sell in a boardroom.

Read More…

Categories: Social Media News | Tags: , , , , , , , ,

Infographic: Essentials of a perfect blog post

June 7th, 2011

ragan.com

Most companies know that there are many benefits to blogging, but what does it take to engage customers and make your content stand out?

Business 2 Community outlines the essential features of a compelling blog in this new infographic, proving that blogging requires more than simply publishing your thoughts. Bloggers need to engage readers, optimize the blog for search engines, and actively participate in conversations. Read more.

Categories: Digital Media News | Tags: , , , ,

E Social media and face-to-face events: Where’s the join?

May 24th, 2011

eMedia Vitals

When I last wrote here about the integration of digital and face-to-face media, I commented that many events companies are making rudimentary experiments in social media, although surprisingly few are really convinced about the efficacy of doing so. It was becoming clear, I suggested, that user-driven social media groups can become a powerful marketing multiplier for events as the efficacy of mass email marketing, the event industry’s main promotional tool, comes into question.

For all their uncertainty about social media, everyone in the events business seems to recognize that there is something really important going on here. Every industry conference for the past three years has included sell-out sessions on social media. Until six months ago, I would have described the results as, at best, confusion and in many cases severe skepticism. Some clarity does, though, seem to be emerging. Read more

Categories: Tech Business & Marketing News | Tags: , , , , ,