Yorke Leads Group Serving Many of the Media Company’s Largest Technology Clients
IDG Communications CEO Bob Carrigan has named Matthew Yorke, CEO, IDG Global Solutions (IGS) after Yorke brought together two sales and services groups to create one, new organization to serve clients worldwide. Yorke had been president of IGS since 2010 and also served as president of IDG Strategic Marketing Services (SMS).
Matthew Yorke has been promoted to CEO, IDG Global Solutions (IGS) based in Framingham, Massachusetts. IGS provides media and marketing services for technology companies worldwide. (Photo: Business Wire)
IGS is a sales and service organization that has developed award-winning marketing programs for some of IDG‘s largest technology customers worldwide, including Microsoft, IBM, Dell, Avaya, Citrix, and Cisco. In announcing his promotion, Carrigan said, “Matt has brought together two of IDG Communicationsmost important sales and service organizations, SMS and IGS, as they combined to grow revenues 24% from 2011 to 2012. Under Matt’s leadership, IGS has become one of the company’s largest revenue producing business units.”
Yorke joined IDG in the United Kingdom in 1999 and moved to the US five years later to become an executive in IDG Corporate Sales. “I am fortunate to be leading a team of talented professionals who have done extraordinary work for clients seeking creative branding and demand generation programs in the US, Europe, Asia, China, Australia, and the Middle East,” said Yorke. “In recent years the demand by tech marketers for innovative campaigns across online, print, and events has soared. Marketing services for paid, owned, and earned media have transformed our clients and IDG.” In the past year, four organizations–the Web Marketing Association, Webbys, Wharton Social Media Leadership Awards, and Interactive Media Awards–have recognized IDG for its work on behalf of its clients Avaya, Dell, and HP.
Yorke also represents IDG on the Google Publishers Advisory Board. In recent years, he was named to the Folio: 40 for C-level visionaries, chosen by Media Business as one of its Business Publishing Executive Innovators, made Media Business’ Who’s Who list, and was recognized as a Social Media Superstar by Media Industry Newsletter (Min).
About International Data Group (IDG)
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications‘ global media brands include CFOworld, ChannelWorld(R), CIO(R), CSO(R), Computerworld(R), GamePro(R), InfoWorld(R), Macworld(R), Network World(R), PCWorld(R), TechHive and TechWorld(R). IDG‘s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG‘s media brands.
With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at http://www.idg.com
Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.