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 05/27/2013 - 05/28/2013 New York NY

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 06/02/2013 - 06/04/2013 San Francisco CA

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Computerworld’s Data+ Event Features Strategies to Monetize Big Data Through Business Analytics

May 21st, 2013

IDG Enterprise

Speed Networking and Lightning Round Sessions Spotlight Sponsor Thought Leadership

May 21, 2013–Framingham, Mass.– IDG’s Computerworld—the IT media brand dedicated to providing peer perspective, IT leadership and business results—announcesData+, the world’s most authoritative conference on analyzing, predicting and monetizing big data. Data+, which evolved from the former BI & Analytics Perspectives Conference, will take place September 8-10, 2013 in Scottsdale, Arizona. Over the course of this two-day event, 250+ IT decision-makers and business leaders will connect with their peers and leading big data business and technology solution providers.

“As the data deluge of the enterprise grows ever broader and deeper, the need for predictive and advanced analytics has become one of the most pressing challenges companies of all sizes and industries are facing today,” said Bob Melk, SVP, group publisher & CMO, IDG Enterprise. “At Computerworld’s Data+ conference, IT and business decision-makers will receive valuable insight on deploying a strategy designed to propel their business forward by monetizing one of their greatest assets, their data.”

For the full release click here

 

Categories: Tech Business & Marketing Events, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Infographic: Six Emerging Markets That Will Rival the US by 2017

May 20th, 2013

IDC/IDG Global Solutions

Join IDC and IDG Global Solutions on June 11, at the Hyatt Regency Santa Clara, to explore the opportunities afforded in today’s biggest tech play: Big Data, Mobility and the Cloud. Learn how to craft vertical, tech and segment specific go-to-market strategies, identify the most appropriate partners and the right steps needed to build an optimal channel ecosystem, and gain access to country specific analysts who can provide you with insights into local market opportunities.

To register and for more information on this event, click here.

FINAL Six Emerging Markets to Rival US Infographic: Six Emerging Markets That Will Rival the US by 2017

Categories: Tech Business & Marketing Events, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , ,

CMO/CIO Summit: The Rise of Marketing Technology

May 3rd, 2013

Ad Age/BtoB

The May 20 conference in New York City will focus on the rise of marketing technology, how it’s changing organizations, and the impact on CMOs and CIOs. The opening keynote is by Eduardo Conrado, who early this year became senior VP, Marketing and IT at Motorola Solutions. Technology and marketing leaders from Nationwide and InterContinental Hotels Group along with executives from Razorfish and GE will discuss new relationships and a transformation underway.

Attendees will hear how savvy marketers and their partners in the tech suite have:
• Removed internal organizational silos
• Adopted marketing-tech platforms
• Unified the consumer experience across multiple channels
• Harnessed real-time data
• Measured performance and attributed growth to various activities
• Improved effectiveness to drive profit
• Justified increased marketing investment

Put “Marketing Technology: The Rise of CMO-CIO Alignment” on your Internet Week New York calendar. Register now for the afternoon conference sponsored by IDG.

CMO/CIO Summit: The Rise of Marketing Technology

 

Categories: Advertising & Marketing Events, Digital Media Events, Tech Business & Marketing Events | Tags: , , , , , , , , , , , , , , , , ,

CIOs and CMOs Must Collaborate for Business Results

May 1st, 2013

CIO Press Release

Research Conducted by CIO Highlights CIO/CMO Relationship Gaps and Misconceptions to Be Addressed at CIO/CMO Agenda Event

FRAMINGHAM, MA–(Marketwired – Apr 30, 2013) - CIO‘s 2013 CIO/CMO Partnership survey digs into the CIO/CMO relationship from how these executives view each other, to future IT spending. Overall, the results stress that CIOs and CMOs must work together now to ensure investments for automating marketing align with enterprise architecture for maximum business results. The growing need for collaboration and alignment between the CIO and CMO for technology solution adoption — highlighted in the survey — has sparked the launch of the CIO/CMO Agenda event, produced by CIO in partnership with The CMO Club.

CIO and CMO Perceptions
The majority of CIOs and CMOs (82% and 77% respectively) describe their relationship with the other as excellent/good and 40% of CIOs and 27% of CMOs believe that the relationship will continue to improve over the next year. One reason for this positive view of the relationship is that respondents most often characterized each other as a consultant or strategic player in technology decisions. However, 14% of CMOs see CIOs as a road block and an additional 19% view CIOs as a risk assessor. One-quarter of CIOs view CMOs as a rogue player (view chart). Adoption of cloud solutions without IT’s approval was also highlighted in IDG Enterprise’s CITE research, including employee use of consumer services (41%) and file sharing tools (31%). To benefit the enterprise, CIOs and CMOs believe that collaboration, agility, innovation, customer insight and influence with the CEO are key to developing a closer relationship, which is necessary for results.

Continue reading… 

Categories: Advertising & Marketing Blog, Digital Media Blog, Tech Business & Marketing Blog | Tags: , , , , , , , , , , , , , , , , , , ,

IBM Emphasizes the Importance of Content and Conversation

April 24th, 2013

IDG Global Solutions

IBM’s Christine Jacobs says content is the foundation for conversation.  Jacobs believes successful marketers need to understand their audience, avoidpush marketing, and focus on creating a dialogue. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Jacobs to share her advice on how to achieve the promise of conversational marketing…

Categories: Advertising & Marketing Video, Digital Media Video | Tags: , , , , , , , , , , , , , , , , , , ,

Computerworld’s 2013 Data+ Editors’ Choice Awards: A Call for Case Studies

April 10th, 2013

Computerworld

Computerworld is seeking case studies that illustrate how big data is being mined to analyze and predict business trends and monetize this information. We will showcase a select group of the biggest (and most fascinating) case studies in our Aug. 26, 2013, issue. Nominations period is April 1-30.
For more information/make a nomination click here

 

Please email mkeefe@computerworld.com with any questions
Categories: Tech Business & Marketing Events, Tech Business & Marketing News, Tech Business & Marketing Research | Tags: , , , , , , , , , , , ,

Markets to Watch Outside the United States

April 10th, 2013

IDG Global Solutions

The US and western Europe make up a major share of digital spending but other regions are growing more quickly. IDC’s Karsten Weide has been tracking ad spend for several years. He spoke at the BtoB Digital Edge conference in March 2013 in San Francisco. At the event, IDG Global Solutions Director Howard Sholkin asked Weide to talk about the important regions for marketers…..

Categories: Advertising & Marketing Video, Digital Media Research | Tags: , , , , , , , , , , , , , , , , ,

2013 Game Marketing Summit Reveals Full Agenda and Top Speaker Lineup, Includes Presenters from Facebook, Ubisoft, Major League Gaming, Google, TellTale Games

March 20th, 2013

application 2013 Game Marketing Summit Reveals Full Agenda and Top Speaker Lineup, Includes Presenters from Facebook, Ubisoft, Major League Gaming, Google, TellTale Games

SAN FRANCISCO and FRAMINGHAM, Mass.] – March 20, 2013 – IDG World Expo today announced the full agenda and lineup of speakers for its 2013 Game Marketing Summit (GMS) event, the premier conference for video game marketers. This year’s speakers include top video game marketers, developers and technology providers. Featured speakers at the event, to name a few, include: Sundance DiGiovanni (Major League Gaming); Mike Snider (USA Today); Sean Ryan (Facebook) and Erlend Christoffersen (Supercell). Additionally, sessions will cover topics ranging from eSports, reaching the Gen Y consumer, monetization, as well as emerging platforms.

“It’s a critical year in the video game industry and we are proud to bring together key leaders and visionaries in marketing to discuss the changing marketplace,” said Tony Key, senior vice president of sales and marketing, Ubisoft, and Game Marketing Board of Governors Co-Chairman. “The diverse roster of speakers will bring fresh perspectives and useful insight for what’s next in our industry at this year’s Game Marketing Summit.”

“The Game Marketing Summit represents our industry’s greatest forum for facilitating discussions of best marketing best practices and creative solutions in an evolving marketplace,” said Sarah Anderson, Senior Vice President of Marketing, 2K, and Game Marketing Board of Governors Co-Chairman. “This year’s lineup of speakers and content is especially strong to help us all be prepared and inspired as the industry heads into a period of exciting change this fall.”

Speaker and sessions highlights for the 2013 Game Marketing Summit include:

  • “The Hooked Up Generation’s Surprising Take on Gaming” (Keynote)
    • Jack Myers – award-winning producer, media ecologist and author
  • “Case Study: The Walking Dead: Unconventional is the New Norm – The Importance of ‘Consumer Buy-In’ In Today’s Unsettled Market”
    • Steve Allison – Senior Vice President, Publishing, TellTale Games
  •  “Broadcasting Games & the Rise of eSports”
    • Mike Snider – Tech Reporter, USA Today (Moderator)
    • Marcus “DJ WHEAT” Graham – Senior Manager of Partnerships, New Media, Twitch
    • Sundance DiGiovanni – CEO, Major League Gaming
    • Joshua Milligan – Senior Director of Online Strategy, Ubisoft
    • Ryan Wyatt – Head of Live and eSports, Machinima
    • Dennis Fong – CEO, Raptr
  • “F2P & Discoverability – How to Successfully Market in this New Era”
    • David Cole – Founder & CEO, DFC Intelligence (Moderator)
    • Sho Masuda – Vice President, Marketing, GREE International Inc.
    • Erlend Christoffersen – Head of User Acquisition, Supercell
    • Sean Ryan – Director, Games Partnerships, Facebook
    • Molly Passanisi – Head of Industry, Online Gaming, Google

As the world’s largest video game marketing gathering, GMS provides the latest insights, perspectives and knowledge to help professionals stay ahead of the curve as well as the opportunity to network with the greatest innovators in game marketing. “The Game as the Platform” is the cornerstone theme for GMS 2013. This year is a pinnacle year for gaming promising explosive growth with new console launches, disruptive technology challenging the status-quo, ever increasing expansion with smartphones and tablets attracting millions of new game players. Sessions will address the ever-changing marketplace with a wide range of topics to help drive the success of products and keep up with what is new, next and relevant for success.

The Game Marketing Summit, formerly known as MI6, is a must-attend annual event for video game marketing professionals. Owned by IDG World Expo, GMS is a one-day event that brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate  the issues, opportunities and successes driving the interactive entertainment industry. The day culminates with the Game Marketing Awards Show where top creative work produced by and for the video game marketing community is showcased and honored. For more information or to register for the 2013 Game Marketing Summit, visit www.gamemarketingsummit.com.

About Game Marketing Summit

The Game Marketing Summit and Awards celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For additional speaker information and details about the event, please visit www.gamemarketingsummit.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

 

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Media Contacts:

Carol Lee | Wendy Zaas

Rogers & Cowan

212.878.5204 | 310.854.8148

clee@rogersandcowan.com

wzaas@rogersandcowan.com

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