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Industry slowly recovering

April 29th, 2011

Media Business, 4/29/11

Show organizers shift strategies, priorities to help regain pre-recession strength

The exhibitions industry displays signs of a modest recovery, but show organizers who want to regain pre-recession strength face a steep and strategically challenging climb.

“We fell off the cliff,” said Doug Ducate, president of the Center for Exhibitions Industry Research, which released its annual index of event performance in April. “The recovery is not going to come as fast as the decline. It’s going to take a long time to get back to 2000 levels.”

Core industry metrics saw moderate gains in the third and fourth quarters of last year, according to the CEIR Index, which is based on an analysis of more than 13,000 events, including about 9,000 in the b2b sector. The good news came on the tail of nine straight quarters of dismal performance.

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B2B Webinars: How HubSpot drew 25,000 sign-ups, almost 10,000 attendees, and more than 3,500 new leads

April 15th, 2011

Marketing Sherpa, 4/15/11

B2B marketers use webinars for many purposes: To provide customer information and product pitches; as live events that don’t require travel; and even simply to present material that might interest current and prospective customers. One inbound marketing company regularly utilizes webinars as an important part of its content marketing strategy. Read on to learn more about the marketing before, during and after a recent event that brought in nearly 25,000 registrants. Yes, you read that correctly — just short of 25K sign-ups.

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Apple Co-Founder Steve Wozniak Joins Roster of SNW Spring 2011 Keynotes, Adding to IT Infrastructure Conference's Silicon Valley Spotlight

March 22nd, 2011

IDG Press Release, 3/22/11

Apple co-founder and Silicon Valley icon Steve Wozniak will be among the speakers at SNW Spring 2011, the latest addition to next month’s conference and a fitting complement to SNW’s debut in the heart of the technology industry. Wozniak, who helped vault Silicon Valley into the technology spotlight with the launch of Apple, will speak on innovation at SNW Spring 2011, which is centered on the theme, “Driving Innovation Through the Information Infrastructure.”

This spring’s conference, being held April 4-7 in Santa Clara, marks the first time SNW will be held in Silicon Valley. SNW organizers announced plans to extend the program, including an Emerging Tech Program, a Social Media Studio, data center tours, one and two-day expo passes and other first-ever additions to an event already viewed as the premier conference on storage, infrastructure and the data center.

“SNW has evolved over the years from being a conference focused solely on storage management to becoming the biggest four day event focused on next generation data centers and innovative technologies that are enabling organizations to enjoy longer term sustainability — and this year is no exception,” said John Amato, vice president & publisher, Computerworld. “With SNW Spring 2011 fast approaching, we’re seeing tremendous interest from the IT management community, technology vendors, and the media, and we’re very excited to host the program in Silicon Valley — complete with a keynote by Apple’s co-founder Steve Wozniak, an emerging tech program, and data center tours.”

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The Buzzwords of South by Southwest

March 14th, 2011

One way to get a read on the major themes of a tech event is to listen to its buzzwords.

PC World (US), 3/14/11

I wanted to write something about the overall gestalt, er, vibe, of this year’s South by Southwest, or “South-by,” as it is called here. But writing out a long list of companies and describing what they do is a long exercise that might not get the point across anyway.

So I figure maybe a better way to do it is to give you a sense of the concepts that keep coming up in the panels, on the show floor, in the blogger lounges and in the hallways. Since the really important, meaningful and appealing tech ideas usually find their way into the nice tight package of a buzzword, I decided to take that approach. So here are the buzzwords of SXSW.

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Trade shows exhibit enduring appeal

March 14th, 2011

BtoB, 3/14/11

Trade shows have roots extending back further than Gutenberg. So why is this ancient medium standing tall in the digital age?

Carter Kersh, Juniper Networks’ director-Americas field marketing, said his business unit plans to double event spending this year. The reason, he said, is simple human nature: “We do virtual events, virtual training and webinars. All of those things are great, but sometimes people have to shake a hand, touch a box, feel in a visceral way what a company is about.”

Kersh isn’t the only one who feels that way. The CEIR Index, an aggregate of four event industry metrics compiled by the Center for Exhibition Industry Research, increased 4.1% last year compared with 2009—an indication that trade shows are emerging from the recession strong. In last year’s fourth quarter, each of the CEIR Index metrics increased compared with the year-earlier period: exhibiting companies increased 2.1%; revenue, 4.2%; professional attendance, 5.4%; and net square feet, 5.6%.

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The importance of in-person

March 14th, 2011

Despite the rise of virtual events, marketers still find value in meeting customers face-to-face

BtoB, 3/14/11

The struggling economy may have put a damper on the number of live events taking place in the last few years, but marketers that are considering deleting in-person shows from their event portfolio might want to think twice before switching to the virtual event space entirely. Despite the growing popularity of the digital event space, face-to-face still has value, as it provides marketers with a unique way to reach customers, business partners and clients.

A white paper released last September, “The Future of Meetings: The Case for Face-to-Face,” found three reasons live events continue to be an essential part of the marketing mix: in-person events are better-suited for capturing attendees’ attention, inspiring positive emotions and building networks and relationships.

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Measuring Social Media: Who Has Access to the Firehose?

March 13th, 2011

Mashable, 3/13/11

At SXSW 2011, I moderated a panel titled “Measuring Social Media – Let’s Get Serious,” with the goal of having a frank discussion about the realities, pratfalls and opportunities for individuals and marketers tasked with managing social media and measuring social media ROI.

During the Q&A session of the panel, Porter Novelli’s Israel Mirsky asked Kevin Weil, product lead for revenue at Twitter, a pointed and direct question that cuts to the core of the conversation surrounding social media measurements: Who has access to the data?

In the case of Twitter, the company offers free access to its API for developers. The API can provide access and insight into information about tweets, replies and keyword searches, but as developers who work with Twitter — or any large scale social network — know, that data isn’t always 100% reliable. Unreliable data is a problem when talking about measurements and analytics, where the data is helping to influence decisions related to social media marketing strategies and allocations of resources.

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IDC's Semiconductor Group Announces SMART TECHnology World Sponsors and Speakers

March 8th, 2011

IDC Press Release, 3/8/11

Insight from the Best and Brightest Leaders in Smart Tech to Culminate at Event

The International Data Corporation (IDC) Semiconductor research team today announced the major sponsors and speakers for its newly-launched SMART TECHnology World conference, which is scheduled for April 19-20, 2011 in San Francisco. Market and technology leaders in smart technology spanning a broad set of embedded system verticals, device markets, and ecosystems are set to deliver an exciting line up of presentations, panels, and interactive discussions on the future growth and outlook of the multi-billion unit market.

Major SMART TECHnology World conference sponsors are Intel Corp., Microsoft Corp., and Freescale Semiconductor, Inc. Additional sponsors will be announced over the coming week.

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Exhibition Industry Continues Upward Trend

February 10th, 2011

4Q 2010 CEIR Index results show gains across all four metrics.

Folio, 2/10/11

The Center for Exhibition Industry Research (CEIR) released fourth quarter 2010 results of its annual Index report today, and the numbers continue to trend upward. As in the previous quarter, all four metrics of measurement-net square feet, revenue, attendance and exhibiting companies-were up over same period 2009. Overall performance was up 4.1 percent.

In fourth quarter 2010, net square feet increased 5.6 percent over same period 2009. Revenue was 4.2 percent higher, attendance 5.4 percent higher and exhibiting companies were up 2.1 percent.

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Macworld 2011 Survey Shows that Attendees are Ready to Shop and that Email, Music and News Apps Dominate

January 19th, 2011

IDG World Expo news release, 1/13/11

IDG World Expo, owner of Macworld 2011, today released the results of a new survey of more than 3,400 people pre-registered to attend Macworld 2011.

The survey found that an overwhelming majority (76.2%) of registered attendees plan to purchase products for their Apple devices—including the iPhone, iPod touch and iPad—on the show floor. Most of the respondents (88.6%) are interested in accessories for their device(s), 73.2 percent are in the market for hardware and gadgets, and nearly 65 percent are looking for new software. Many of these shoppers are also planning to spend upwards of $150 on their purchases (36.8%).

To meet a clear demand for opportunities to purchase products on the show floor, Macworld 2011 has worked closely with exhibitors to offer special discounts on the hottest new products. To date, more than 18 companies—including Apparent Software, Blue Microphones, IK Multimedia, Kanex, LensPen, LogicKeyboard, RAGE Software, Sonoma Wire Works, ThinkOptics and TruePower—are signed on to offer product specials and discounts to attendees.

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