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Internetweek New York

05/20/2013 - 05/27/2013 New York City NY

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07/15/2013 - 07/17/2013 Dana Point Ca

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Today’s Most Popular Content Marketing Tactics

Everything Technology Marketing

Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month. We asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about their most popular content marketing tactics.

Read more

How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing 

Most B2B vendors have already optimized their websites for organic search engine rankings. While further optimization can yield some marginal improvements in rankings, B2B marketers have shifted their focus to offsite tactics such as back links on quality sites to deliver a significant impact on rankings and traffic. With the explosion of social media, Google and other search engines have included social media activity into search results and into the algorithm used to calculate website ranking based on social popularity. And now we have proof that social activity actually impacts organic rankings: TastyPlacement (a SEO and digital design agency in Austin, TX) has created a great infographic based on a study to explore the relationship between social media activity and organic search engine rankings. And is anybody really surprised that Google+ has the biggest impact on Google rankings? Check it out:

http://bit.ly/IMRRsz

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing 

Happy New Year! It is time again for our annual B2B Marketing “predictions”. As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012.

To view the results click here