Demand generation efforts are struggling according to a new survey from Corporate Visions. After surveying more than 400 sales people and executives, researchers found a startling 80% believe their demand-gen campaigns are not helping them meet sales or marketing goals. ”This quarter’s survey results clearly show us that organizations are facing serious challenges when it comes to creating and executing effective demand generation campaigns,” said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. “Ironically, the survey revealed that the two largest disconnects are the two most important factors to achieving demand generation success: creating engaging content and developing messages that clearly address customer pain points. If salespeople and marketers are able to work together to implement these two strategies successfully into their campaigns, they will be able to motivate prospects and win more business.”
According to a new study and presentation from The Center for Exhibition Industry Research (CEIR), four out of 10 executives indicate they are participating in the same number of exhibitions today as they did several years ago. Looking out to the next several years, 60% of executives say the number of exhibitions will hold to current levels, while 25% expect them to increase.
The first released fact sheet, from The 2011 Changing Environment of Exhibitions Study, shows that marketing executives assign high value to using business-to-business exhibitions to achieve their most pressing marketing and sales objectives.
Content Marketing Inst.
“Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.”
Yikes! Stop right there! And think again!
Yes, a lot of corporate blogs are awful. But neither your company’s blog nor the posts you contribute to should bear a sense of impending doom. At Right Source, we spend a lot of time helping clients manage their blogs. This involves bringing together subject matter experts, sales reps, marketing employees, and executives — many of whom have unique ideas but have never written a blog post.
Media Business, 4/29/11
Even for top executives, digital content is a fact of work life.
Senior executives around the globe have embraced the Internet and smartphones, according to “Decision Dynamics 2010: Tech and Media,” a survey released last month. The survey, conducted online in October by marketing communications company Doremus and the Financial Times, also found these senior executives don’t view all media equally.
“A major theme of this year’s “Decision Dynamics’ survey has been “who do you trust?’ ” Daniel Rothman, the FT’s director of research in the Americas, said in a statement. “Media outlets created by professional journalists are preferred over user-generated content sites three to one, and so we expect that they will remain relevant and vital to decision-makers in the global business community for years to come.”