IDG World Expo, the dedicated event division of technology media company IDG, knows about comebacks. The group organizes Macworld, and when its namesake exhibitor dropped out in 2008, the show went on, reinventing itself last year as a more consumer-oriented experiential event. And as a manager of electronics expo E3, IDG World Expo played along when the ESA decided to radically downgrade the event as a business summit in 2007, but then relaunched it in 2009 with its traditional expo format, jumping from 5,000 attendees in 2008 to 41,000 attendees. In 2011, the event attracted 47,000 attendees and grew revenues by 11 percent.
The two biggest annual year-opening tech shows are going in two very different directions.
When the 2012 Macworld iWorld Expo opens this Thursday, January 26, it will be to substantially less hype than its rival tech conference CES (Consumer Electronics Show). CES 2012 pulled in a record attendance of more than 150,000 attendees at this year’s show in Las Vegas, while the projected attendance of Macworld 2012 is around 25,000.
A 2008 white paper from media banker DeSilva & Phillips and AMR International characterized events as the “star of old media.” However, as print continues to decline and digital often struggles to live up to the hype, events are more than just the star of old media, offering higher profits than print and far higher revenue than digital. Many b-to-b publishers make or break their fiscal season depending on the performance of an event.
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FRAMINGHAM, MA, IDG Enterprise — the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World — announces the launch of the first enterprise conference devoted exclusively to the consumerization of IT in the enterprise (CITE). The CITE Conference & Expo will gather leading IT and business decision-makers for a comprehensive look at the emerging issues, demands and opportunities surrounding the infusion of consumer technologies into today’s workplace.
Every June the video game industry devotes its attention on one global convention: the annual Electronic Entertainment Expo (E3). While every E3 is important in its own right, this year’s E3 could very well be one of the most important in the history of the interactive entertainment to date.
1. 2011 Is the Year of the Gamer
The lifeblood of any industry is its enthusiasts; without them, an industry loses direction, creative focus and long-term vision. If the core audience of any industry begins to lose faith, so do those that work in it, support it and invest in it.
Last year’s E3 was a critical showcase for the industry. The convention came at a time when industry insiders were beginning to doubt whether mainstream consumers would make their presence known during the critical 2010 holiday season. E3 2010 delivered on those reassurances with the Microsoft Kinect and Sony Move. The resulting sales of both products saved the 2010 holiday season.
While thousands of gamers were dancing, singing and flailing our arms around at E3 2010, one could not help but notice a lack of focus on the core products.
E3 2011 will be much different. Read more
BtoB Daily News
Scottsdale, Ariz.—When it comes to decisions about marketing automation technology, marketing is a “budgetary island,” funding the purchase of its own tools, and with little input from IT or sales.
Those findings were part of a study on marketing technology budgeting and purchasing trends by sales and marketing consultancy SiriusDecisions presented Thursday at the company’s annual summit and expo here. The online study—conducted with Penton Media and polling 200 b2b companies in March and April—found that 84% of marketers fund their own technology purchases, with an average of 4% of the marketing budget going to technology. Read more