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 05/20/2013 - 05/27/2013 New York City NY

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 05/29/2013 Chicago IL

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 06/04/2013 San Francisco CA

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10 transformation technologies from the 500

May 15th, 2013

Fortune

A look at the chips, devices, and software that will change the way people will live in the decades to come.

#1 Google Glass

For a product that’s not widely available yet, Google Glass has generated an incredible amount of buzz. It’s not hard to see why. The augmented reality eyeglasses, which project images onto a lense, represent a major step forward in computing, much in the same way the iPad made tablets a common household item. When it arrives later this year, users will be able to snap photos, record video, and otherwise enhance their surroundings, from offering on-the-fly directions superimposed onto the road or reviews for a restaurant someone is looking at.

Continue reading… 

Categories: Tech Business & Marketing Blog, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Which Social Network is Best for B2B Marketing?

May 14th, 2013

Search Engine Watch

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let’s review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.

The Keys to Social B2B Victory

When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.

The online brand that will be delivered in social must align with a B2B organization’s brand promise, mission, and value proposition. Choosing the appropriate channel(s) depends on a number of factors including:

Continue reading… 

Categories: Advertising & Marketing Blog, Digital Media Blog, Social Media Blog | Tags: , , , , , , , , , , , , , , , , , , , , ,

6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

May 10th, 2013

MediaBistro

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

These, and other amazing social media statistics, can be seen in the infographic below.

social media facts 6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

 

 

Categories: Digital Media Research, Social Media Research | Tags: , , , , , , , , , , , ,

Most B2B marketers describe their social media strategy as ‘ad hoc’

April 24th, 2013

Ragan

There’s plenty of great information available when it comes to social media marketing for consumer products, but business-to-business (B2B) presents a much larger challenge.  Part of that may have something to do with the fact that 61 percent of B2B marketers describe their social media strategy as “ad hoc,” according to the B2B Marketing Social Media Benchmarking Report. Also, only 44 percent say they calculate ROI “rarely or not at all.”

The most popular platform for B2B marketers is Twitter at 85 percent, followed by LinkedIn (82 percent) and YouTube (77 percent).

For more B2B social stats, check out this infographic…

 

Categories: Social Media Research | Tags: , , , , , , , , , , , , , , , , , , , , , ,

IDC: For Mobile Advertising Networks, Era of Dominance Is Over

April 10th, 2013

IDC PMS4colorversion 1 IDC: For Mobile Advertising Networks, Era of Dominance Is Over
IDC Press Release

SAN MATEO, Calif., April 9, 2013 – Mobile publishers such as Facebook, Pandora, and Twitter are rapidly taking over the mobile display advertising market in the United States. Where in past years, ad networks such as Google, Millennial Media, and Apple received most of the spending on mobile display ads, now publishers control the segment, thanks to very strong sales growth in the past year. Facebook, Pandora, Twitter, and The Weather Channel all registered strong sales in 2012 and all (with the exception of Pandora) popped onto the scene from zero sales in 2011. As a result, publishers controlled 52% of U.S. mobile display ad spending in 2012, compared to the 39% they received in 2011. This is one of the results from a newly published International Data Corporation (IDC) report, 2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares (Doc #240311).

For the full press release click here

Categories: Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , , ,

What Ever You’re Spending on Mobile, Spend More

April 10th, 2013

IDG Global Solutions 

That’s the key piece of advice for marketers this year from IDC’s Karsten Weide. He reported that mobile advertising grew 88% in 2012 to $4.5 billion from $2.4 billion in 2011.

At the BtoB Digital Edge conference in March 2013 in San Francisco, Weide spoke with IDG Global Solutions Director Howard Sholkin, who asked Weide for his predictions about digital marketing for the rest of this year…

Categories: Advertising & Marketing Video, Digital Media Video, Mobile Video | Tags: , , , , , , , , , , , , , , , , , , , , ,

Upgrade Your Content Strategy: 3 Brand Builders

April 9th, 2013

Content Marketing Inst.

The term content marketing has been gaining a lot of attention over the last few years, and rightfully so. Content is a lifeline in today’s social ecosystem, so its rise in popularity makes perfect sense. But content marketing holds little benefit if it isn’t supported with a strong content strategy that enables a brand to tell a very consistent story across the media landscape.

Your content strategy should help draw parallels between what’s important to customers and what your brand stands for; it enables marketing teams to create more relevant content based on what your brand is comfortable talking about (and what it’s not comfortable talking about). And it provides opportunities for your employees, partners, and customer service reps to be a part of your story, too.

If you are ready to upgrade your content strategy — or create one from scratch — here are 3 considerations that will help keep your business in line with current content marketing best practices.

1. Move past the content marketing mainstream

Content marketing is more than just fodder for SEO; it’s more than tweeting out a cool photo in real-time during the Super Bowl Halftime Show, and it’s so much more than an infographic that blesses your site with a multitude of back-links. Content must be emotional, tell a story, and aim to impact consumers’ behavior, attitudes, or perception of your brand. And, while search is certainly important, your brand story encompasses much more than what you write on your blog or website.

Read more… 

Categories: Advertising & Marketing Blog, Digital Media Blog | Tags: , , , , , , , , , , , , , , , , , , ,

The 7 most interesting social media studies and what to learn from them

April 9th, 2013


Buffer

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

There guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them.

So without any further ado, let’s dig in and talk about the most important social media stats out there:

1.) Over 120 Billion Facebook Impressions later – what we learnt

In a very interesting study BlitzLocal looked at close 120 billion Facebook impressions and tried to make sense of it all.  Some of the most interesting facts came around lengths of posts. The researchers concluded:

“Longer posts tend to perform poorly. The ideal interaction being driven by posts is between 100 to 119 characters. Questions tend to drive interaction up by 10 to 20 percent.”

Continue reading… 

Categories: Social Media Research | Tags: , , , , , , , , , , , , , , , , , , ,

Facebook plans to unveil smartphone; The company aims to dominate on mobile devices the way it has on desktop computers

April 4th, 2013

Los Angeles Times

 

Get ready for the Facebook phone.

The company is close to unveiling a smartphone whose software keeps the social network front and center. It is part of an overall strategy to advance Facebook’s ambitions to dominate on mobile devices the way it has on desktop computers. Facebook Inc. has scheduled a news conference Thursday at its Menlo Park, Calif., headquarters to show off an HTC smartphone that operates on software called Facebook Home. The social network’s News Feed, messaging, photo uploading and other features will be integrated into the phone, according to reports.

It will be the biggest step yet to re-engineer Facebook into a mobile company. Like Amazon.com Inc., Apple Inc., Google Inc. and Microsoft Corp. before it, Facebook is putting a device into people’s hands designed to tether them to the service.

Facebook is under heavy pressure to capture — and keep — the attention of users who are spending more time than ever on mobile devices so that it can cash in on mobile advertising. And that has forced the giant social network to attempt the most dramatic transformation in its history. It has deployed hundreds of engineers on coding mobile projects. It rolled out new mobile advertising formats and new mobile apps such as Poke, and overhauled its iPhone and Android apps. Facebook also stepped up its focus on Android, which in recent years has surpassed the iPhone to become the No. 1 operating system for smartphones around the world.

At the end of last year, the number of active daily users accessing Facebook on a mobile device exceeded the number logging on from desktop computers for the first time. More than 650 million of its more than 1 billion users check Facebook from mobile devices — and that number is growing fastest in big markets such as the U.S.

“Facebook’s goal is to get its stuff in front of as many people as possible,” IDC analyst Karsten Weide said. The HTC phone is powered by a modified version of Google’s Android mobile software. If successful, the HTC phone could be the first of many, analysts said. “This is a way to get the distribution that they would have gotten through their own smartphone by partnering with somebody else,” Weide said.

Continue reading… 

Categories: Mobile News, Social Media News | Tags: , , , , , , , , , , , , , , ,