IDG News Service
Coming up on WTU this week Facebook dreams of Internet access from flying drones, Android outpaces iOS on tablets and Rinspeed puts an espresso machine in a concept car.
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IDG News Service
Facebook plans to pay $12 billion in shares and $4 billion in cash to acquire the company. It will also grant $3 billion in stock options to WhatsApp’s founders and employees. The deal is expected to close this year pending regulatory approval, Facebook said.
The size of the deal shows the value that Silicon Valley firms now place in mobile users, and what a high-stakes industry mobile computing has become. Facebook paid $1 billion when it bought Instagram almost two years ago, and even then some said it had paid too much.
WhatsApp has 450 million monthly users, and 70% of them access the service daily, Facebook said, making WhatsApp one of the leading mobile messaging services.
WhatsApp will operate “independently” inside Facebook and retain its own brand, Facebook said, a similar model it has used for its Instagram acquisition.
“WhatsApp is on a path to connect 1 billion people. The services that reach that milestone are all incredibly valuable,” Facebook CEO Mark Zuckerberg said in a statement.
Pew Research Center
For Americans, cell phones are omnipresent. Many check their Facebook page multiple times a day. Access to WiFi is not a problem for most. Technology use in the U.S. has risen over the past two decades as products and service became more sophisticated and affordable.
A new Pew Research Center report provides a fascinating snapshot of how, within a remarkably short time, some developing nations are catching up – especially when it comes to mobile devices and social media. In other cases, the data are a reminder that some countries still have a technology profile that is 20th Century. Here are some of the key comparisons.
Recent surveys at Pew Research show that 91% of American adults have cell phones and that smartphones have overtaken simpler “feature phones” in popularity. The adoption pattern of cell phones in emerging countries like Turkey, Lebanon and Chile do not look very different from America. China and Russia have even nudged ahead of the U.S. But other countries lag. In Pakistan, slightly more than half have a cell phone and in Mexico, it’s just above six-in-ten. Still, the rapid rise in cell phone ownership is quite breathtaking and might be due to the fact that many nations, unlike the U.S., have skipped landline technology and moved straight to mobile.
Google+ has achieved 1.15bn users, but only 35% of those use are active monthly.
These figures come from We Are Social, after analysing the growth trends for Google+ year on year, globally and locally.
Is this data a damning insight into the general malaise around Google+ or is this merely reflective of general social media sign up trends?
Registered user numbers for Google+ have shown extraordinary growth between Q4 2012 and Q4 2013, rising from 359m users to 1.15bn.
However, the percentage of actual active users has been left far behind. Currently only 35% of registered users are active on a monthly basis.
By Q4 2012 Google+ had the much higher registered user to monthly active percentage of 51%, but then it only had 435m users. This figure has now doubled.
It’s a similar ratio for the UK. 30% of registered users in the UK are active monthly users. Let’s compare this to the active versus registered figures of other social media networks.
All social media are not created equal. Each social network has different kinds of users and their daily activities vary. Determining when to post on social media requires that you consider your product or service and the kinds of messages relevant to your customers. A local business, for example, may find that the ideal time to post updates is different from that of a national brand. Always keep track of analytics and try mixing up your social media schedule.
Tools like Hootsuite let you automatically schedule your updates according to your audience’s online habits. SocialBro provides daily reports on when most of the Twitter community is online, not just your followers. Similarly, Timing+ analyzes your historical post data to determine what time of day your posts will have the greatest impact on Google+. Topsy lets you search, measure and analyze from conversations and trends on public social websites like Twitter and Google+
Understanding when to post on each network means considering more than research and statistics. Do not underestimate trial and error when it comes to assessing when your audience is most receptive to your messages. To assist you in scheduling your social media posts and updates, the following infographic by Social Marketing Writing includes the networks Facebook, Google+, Twitter, LinkedIn, Pinterest and Tumblr.
Is Facebook Paper short for Facebook NewsPaper?
Thursday’s unveiling of a new standalone content curation app, Facebook Paper, comes after weeks of speculation and rumors about Facebook hiring editors (the humans in the mix) to help curate content for the hyper-visual mobile app. Now it’s real, though not here yet. Facebook Paper arrives in the AppStore on Feb. 3. That leaves us a few days to speculate on what Facebook is really up to and if, in fact, this is the social media giant ever-so-gingerly dipping its toe into the content creation / media company waters.
First, though, a little primer on the app. Think of it as Facebook Magazine, a standalone app that starts with your News Feed, but looks nothing like the familiar blue Facebook mobile app or web page. It’s full-frame images that seem to extend beyond the borders of your phone, videos that are ready to play with a tap, overlaid captions, posts from not only friends, but curated posts from Facebook editors who are experts in their fields and Facebook’s new topic areas.
Those topics read less like a social network and more like a content website: Sports, Science, Tech, Food Design and more. Facebook told me the app will start off with your own News Feed just like the traditional Facebook app (you do have to sign in to use it), but you can start dragging and dropping in topics to create a customized reading experience.
Watching the video and reading Facebook’s announcement, it’s hard to not come away with the idea that this Facebook magazine will soon feature “Facebook Original” content from those newly hired experts.