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AdweekMedia Forecast 2011

Adweek, 12/12/10

Our editors take a look at what’s ahead in key industry sectors


If 2010 was a year of digital innovation, in the form of iPad apps and online paywalls, 2011 will be one of continued tinkering. Publishers will test tablet subscription offers and metered paywalls as they recognize the need to offset shrinking ad revenue and increase their haul from consumers. Four of the biggest magazine companies start the year off with new leadership, raising expectations for transformation at a high level. Expect to see the continued expansion of marketing services, deeper integration of print and digital sales, and creation of digital products driven by consumer needs—steps many would call long overdue. “The biggest thing that needs to happen is a lot of listening to what the client wants, listening to what the consumer wants,” says Carolyn Dubi, svp, director of print at Initiative. “It brings us toward the golden ticket, which is about performance.”


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IDC Forecasts Worldwide Semiconductor Revenues to Reach $303 Billion in 2011 and Nearly $380 Billion in 2015

IDC News Release, 12/9/10

International Data Corporation (IDC) forecasts worldwide semiconductor revenues will grow 9% year over year in 2011 and will achieve a compound annual growth rate (CAGR) of 6% for the 2010-2015 forecast period. This follows the strong recovery in 2010, which produced growth of 23% over 2009 according to the latest version of IDC’s Semiconductor Application Forecaster (SAF).

The Computing industry segment represents about 40% of all semiconductor revenues and will show year-over-year (2011) and CAGR (2010-2015) growth rates of 7% and 6%, respectively, after registering revenues of $113 billion in 2010. The launch of Sandybridge and Fusion APU in 2011, by Intel and AMD respectively, should help to accelerate the PC replacement cycle and drive semiconductor demand into 2012.

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Research Firms See Global Semiconductor Growth In 2011

Dow Jones News Service, 12/9/10

A pair of research firms Thursday forecast the global semiconductor industry is poised to grow at a single-digit rate next year, albeit at a slower pace than what the sector has seen this year.

International Data Corp. forecast global semiconductor revenue will grow 9% on year in 2011 on top of a 23% expected increase this year, to $302 billion.

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Gartner Says Worldwide Sales of Connected E-Readers on Track to Reach 6.6 Million Units in 2010

Gartner News Release, 12/8/10

Worldwide connected e-reader sales to end users are forecast to total 6.6 million units in 2010, up 79.8 percent from 2009 sales of 3.6 million units, according to Gartner, Inc. In 2011, worldwide e-reader sales are projected to surpass 11 million units, a 68.3 percent increase from 2010.

The market for e-reading devices — portable devices that use an E Ink, e-paper or similar display technology — has become crowded and is at risk of commoditization due to developments in adjacent markets, such as those for media tablets, according to Gartner analysts.

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IDC’s Predictions for 2011

IDC NewLogo IDC’s Predictions for 2011

IDC, December 2010

What are some of the predictions? Frank Gens, IDC’s Senior Vice President and Chief Analyst, and IDC’s global research team looked into their crystal ball.. To hear their predictions, click here…

Big 3 Forecasters See Ad Economy Expanding In 2011

MediaPost, 12/5/10

Two of Madison Avenue’s Big 3 forecasters — Interpublic’s Magna and WPP’s GroupM units — have significantly upgraded their forecasts for the worldwide ad economy in 2011. The other, Publicis’ ZenithOptimedia unit, revised its forecast slightly downward. The forecasts were released late Sunday in anticipation of presentations that will be made Monday morning at the opening of the UBS annual Media Week conference in New York.

Interpublic, which over the past couple of years has shifted its method for estimating the ad economy based on media company revenues, now expects the global ad economy to expand 5.4% — an increase of nearly a percentage point over its previous projection of 4.2% global advertising growth in 2011.

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Analysts more cautious on PC sales outlook

Reuters News, 11/29/10

Market researchers are scaling back forecasts for global sales of personal computers, blaming an uncertain economic outlook in some markets and competition from tablet devices such as Apple Inc’s iPad.

Research firm Gartner cut its 2010 forecast on Monday, just as the crucial holiday sales season was getting under way for PC makers like Hewlett-Packard Co, Acer, Dell Inc and Lenovo.

Gartner said it expected consumers and businesses to hold off on buying PCs in the near-term as they seek to save money.

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Gartner Says Worldwide PC Shipments to Grow 14 Percent in 2010

Gartner News Release, 11/29/10

Five Disruptive Forces Challenging PC Industry

Worldwide PC shipments are on pace to total 352.4 million units in 2010, a 14.3 percent increase from 2009, according to the latest preliminary forecast by Gartner, Inc. These projections are down from Gartner’s previous PC shipment forecast in September of 17.9 percent growth.

2011 worldwide PC shipments are forecast to reach 409 million units, a 15.9 percent increase from 2010. This is down from Gartner’s earlier estimate of 18.1 percent growth for 2011.

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IDC's Online Ad Spending Forecast through First Half of 2011

IDC NewLogo IDC's Online Ad Spending Forecast through First Half of 2011

Karsten Weide

IDC, September 2010

2010 is expected to close with a strong annual growth rate of 14%, but the slow recovery from the recession will limit the size of the increase.
IDC’s Karsten Weide expects online marketing to cool slightly next year.
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Gartner Says Worldwide Enterprise IT Spending to Reach $2.5 Trillion in 2011

Gartner News Release, 10/18/10

Analysts Discuss Key Issues Facing the IT Industry during Gartner Symposium/ITxpo 2010, October 17-21, in Orlando

Worldwide enterprise IT spending is forecast to reach $2.5 trillion in 2011, a 3.1 percent increase from 2010 spending of $2.4 trillion, according to Gartner, Inc. 2010 enterprise IT spending is on track to total $2.4 trillion, a 2.4 percent increase from 2009. Over the next five years, enterprise IT spending will represent a period of timid and at times lackluster growth with spending totaling $2.8 trillion in 2014.

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