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Demand for business analytics solutions growing as benefit awareness grows: IDC

eChannel Line, 10/11/10

A new report published by IDC says the market for business analytics software and solutions will grow as end users become more familiar with how the technology and related business practices can be used to improve competitiveness. As a result, IDC forecasts the business analytics market to grow at a compound annual growth rate (CAGR) of 7.0% over the 2009-2014 forecast period with even greater growth expected over the next ten years.

“After three decades of existence, the business analytics market is finally reaching the mainstream market and gaining status as a formal management discipline,” said Dan Vesset, program vice president for IDC’s Business Analytics Solutions research. “As the benefits of business analytics become better known, especially among executives, the demand for a wider range of solutions and services will create new opportunities and drive the market to new heights.”

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CIO Tech Spending Forecast

CNBC TV, 9/21/10

CIO magazine releases its 12 month tech spending forecast. See the interview with CIO’s Gary Beach.

Watch here

Gartner Says Worldwide Enterprise Software Revenue to Surpass $232 Billion in 2010

Gartner News Release, 9/20/10

Analysts Say Revenue Is Rising but Recovery Is Patchy

Worldwide enterprise software revenue is on pace to surpass $232 billion in 2010, a 4.5 percent increase from 2009 revenue of $222.4 billion, according to the latest forecast from Gartner, Inc. The enterprise software market is projected for continued growth in 2011 with revenue forecast to reach $246.6 billion. Through 2014, the market is expected to reach $297 billion at a five-year compound annual growth rate (CAGR) of 6 percent.

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Veronis Suhler Stevenson (VSS): b2b media industry continues transformation

Media Business, 9/10/10

By 2013, b2b e-media spending will surpass b2b print spending, according to Veronis Suhler Stevenson’s “Communications Industry Forecast 2004-2014.”

That forecast by the New York-based private equity firm is just one indication of the changes awaiting the b2b media sector, changes that have been set in motion by the rise of the Internet over the past 15 years. The next five years in b2b media, according to VSS, will see a continuation of these changes: the solidification of trade shows as the largest segment of this sector, the rapid growth of e-media spending and the long-term decline of print advertising.

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IDC: Android To Outpace iOS, Smartphone Sales Up 55.4% In 2010

MediaPost, 9/8/10

Android will edge out Apple’s iOS to become the third-most pervasive mobile operating system, with a 16.3% share of smartphones shipped worldwide in 2010. In a new report, technology research firm IDC also projects that by 2014 Android will be second only to Symbian among smartphone platforms, boasting a 24.6% share in a more fragmented market.

The predictions for Google’s fast-growing Android system are part of a broader forecast by IDC predicting smartphone units shipped globally will grow 55.4% this year to nearly 270 million compared to 173.5 million in 2009.

For the first half of 2010, vendors shipped a total of 119.4 million units or 55.5% more than the 76.8 million in the year-earlier period. Smartphone sales has been buoyed in recent months by the launch of high-profile new models such as the BlackBerry Torch, Evo 4G, iPhone 4 and Droid X.

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U.S. Ad Market Forecast to Grow 3% SNL Kagan's latest estimate in-line with other predictions

Adweek, 9/7/10

A new forecast from media and marketing research firm SNL Kagan predicts the U.S. ad market will rebound with nearly 3 percent growth this year to $210 billion after two years of declines.

The firm is forecasting growth in the sector for the foreseeable future, predicting ad spend of $214.3 billion in 2011 and reaching $275.8 billion by 2019.

The firm’s near-term forecast is in-line with other recent predictions.

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Gartner Says Worldwide Semiconductor Revenue to Grow 31.5 Percent in 2010

Gartner News Release, 9/1/10

Worldwide semiconductor revenue in 2010 is forecast to reach $300 billion, a 31.5 percent increase from 2009 revenue of $228 billion, according to the latest outlook by Gartner, Inc. Analysts project worldwide semiconductor revenue to total $314 billion in 2011, a 4.6 percent increase from 2010.

The projected 2010 revenue for the semiconductor industry has increased from Gartner’s forecast in the second quarter of 2010, when it expected worldwide semiconductor sales to grow 27.1 percent in 2010. However, analysts warned that while semiconductor revenue is still poised to hit record levels this year, second half growth is expected to be below seasonal norms as semiconductor sales align with electronic system sales.

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Mobile Video to Double Reach by 2013 $1.34 billion in revenues predicted by 2014

eMarketer, 8/3/10

The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are set to double by 2013 and increase still further in 2014.

The number of mobile video viewers, which includes people of any age who watch video content on mobile phones through mobile browser, subscriptions, downloads or applications at least once per month, will continue growing in the double digits for a compound annual growth rate (CAGR) of 22.8% from 2009 through 2014.

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Analysis: Media Forecast 2010 // FORECAST 2010: MEDIA AGENCIES

MediaWeek

Media shops are bracing for another trying year in 2010. Clients in the U.S. are expected to cut budgets further as the economy improves in fits and starts, and a full recovery remains elusive.

That said, media executives for the most part are glad to have 2009 and the worst of the economic meltdown—which traumatized most consumer and marketing sectors—behind them. This year won’t be stellar by any means, but it is expected to be more stable than 2009.

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