IDG Knowledge Hub » Fortune 1000

Marketers Flunk the Big Data Test

IDG Knowledge Hub — Thu, 16 Aug 2012 18:29:53 +0000

Harvard Business Review

The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities. No wonder a strong appetite for data is one of the most sought-after qualities in new marketers. And yet, a recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition — while the few who do use data aggressively for the most part do it badly. Here are our key findings:

Gartner Says Only 50 Percent of Fortune 1000 Organizations Will Get a Worthwhile Return From Their Social CRM Initiatives by the End of 2012

IDG Knowledge Hub — Thu, 03 May 2012 18:05:12 +0000

Gartner Press Release

Analysts to Discuss the Future of Social CRM at Gartner Customer Strategies & Technologies Summit 2012, June 11-12, in London, UK

Although the adoption of social applications by sales, marketing and customer service departments continues to grow rapidly, Gartner, Inc. said that, by the end of 2012, only 50 percent of Fortune 1000 companies will receive a worthwhile return on investment (ROI) from their social customer relationship management (CRM) initiatives. “For the 50 percent of Fortune 1000 organizations not determining, or even measuring, ROI, ignorance will mean failed projects,” said Adam Sarner, research director at Gartner.

Rich Media On Mobile Ads Bumps CTR Significantly

IDG Knowledge Hub — Mon, 31 Oct 2011 15:44:17 +0000

MediaPost

According to Jumptap, in its MobileSTAT Report for the month of September, rich media ad units provide significant lift in click-through rates, compared to advertisers’ use of standard mobile ad units such as banner ads. In an experiment, Jumptap reviewed more than 300 million campaign impressions, across several major Fortune 1000 advertisers that ran both rich and standard media with similar creative and messaging.