According to comScore’s new Mobile Metrix 2.0 report released Monday, Facebook’s mobile usage is on the rise. In fact, the report revealed that Facebook users spent more time accessing the social network on smartphones than on computers in March. Facebook users spent an average of 441 minutes — or 7 hours, 21 minutes — accessing the social network via smartphones during the month. By comparison, users spent 391 minutes — or 6 hours, 31 minutes — checking out Facebook on PCs. The comScore report also revealed that smartphone users spent more time on Facebook than on any other social media network, including Twitter, LinkedIn, Pinterest and Foursquare. In fact, Facebook is the second largest mobile property behind Google. The social network garners more than 78 million unique monthly smartphone visitors, 81 percent of which access Facebook through its mobile app.
From Facebook and Foursquare to Twitter and LinkedIn, here’s a look at how the company engages its audience—and what you can learn from its approach. Large brands in conservative industries often view social media as a threat because they hear and see PR horror stories. They feel they have more to lose than gain by participating and embracing new media.
The truth is that social media is becoming a vital asset with enormous reach. So how does a conservative industry like financial services use social media? We look to American Express (Amex) for some answers.
SAN FRANCISCO — The address book in smartphones — where some of the user’s most personal data is carried — is free for app developers to take at will, often without the phone owner’s knowledge.
Companies that make many of the most popular smartphone apps for Appleand Android devices — Twitter, Foursquare and Instagram among them — routinely gather the information in personal address books on the phone and in some cases store it on their own computers. The practice came under scrutiny Wednesday by members of Congress who saw news reports that taking such data was an “industry best practice.”
The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job.
Foursquare’s co-founder and CEO Dennis Crowley discusses how foursquare merchants are driving the sales force – crowd sourced sales force.
Merchants have never had tools like foursquare before and are willing to experiment with these new platforms. This new generation of start ups are allowing merchants to retain existing customers and attract new customers. Watch the interview below
The Modern Media Agency Series is supported by IDG. Marketers and media companies have a lot of opportunity in the social Web. IDG Global Solutions President Matt Yorke says marketers can do it themselves or work with a publisher that is a trusted source for their prospects.
Facebook was born in 2004 as a simple directory of profile pages for Ivy League students. Twitter emerged one year later, imploring people to chirp what they’re up to. When these social platforms launched, few people understood the promise they held for marketers and the opportunities they would bring for brands. Five years later, we have Facebook Pages, branded Twitter accounts, pimped out YouTube pages and badges on Foursquare.
Social media has had an incredible impact on a brand’s marketing program, but often the brand works in tandem with a media agency to perfect its communication and create its approach on these innovative new platforms. Social media has forced agencies to work quicker, longer and harder — all while keeping up with the newest Facebook features and location-based app. Its impact on agencies and their work can not be underestimated. We spoke with three agency representatives who describe exactly how social has affected the way their agencies work.
It is no surprise that social media apps—Twitter and Facebook, and some new contenders like Foursquare—have helped drive the use of smartphones. But then came Apple’s tablet device, the iPad, and the mobile-driven social media world looks poised to evolve yet again, perhaps even more quickly and radically.
Social media management app HootSuite—especially popular with marketers who like its ability to manage multiple accounts and services in a single interface—delivered its first iPad app in November. The app supports multiple Twitter, Facebook and Foursquare accounts with a multicolumn design that works well on the spacious iPad.
Think back five years. If they had made a feature film then about a hot social networking site, it would have been MySpace. Instead, it’s the founding story of Facebook that’s dramatized—some say made up—in David Fincher’s The Social Network. The movie’s success—it led the box office with $23 million on its opening weekend and is expected by many to earn Academy Award nominations—is emblematic of how ubiquitous Facebook has become in popular culture. What’s more, the company has quietly become an advertising juggernaut, on track to pull in $1.6 billion in ad revenue this year, per estimates by Cowen and Co. That figure is expected to hit $3 billion in 2011, which would make Facebook one of the Web’s biggest ad sellers. And it’s done it without plastering its pages with flashy, intrusive ads, a mistake MySpace made that helped usher its own slow-motion decline. If Facebook can navigate the thorny privacy issues that have bedeviled it at times, it has a shot at becoming a digital media force on par with Google.
• 500 million registered users globally
• 148 million U.S. visitors, up 60 percent from a year earlier
• 34 visits per visitor per month