Gaming has surpassed checking email as the second most frequent activity on a tablet. Much like consumers of video content, gamers are flocking to tablets to take advantage of the devices’ blend of portability and relatively large screens.
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst. And gaming was the second most popular overall activity on a tablet, behind only accessing the web, the study found.
More research into gaming has found a direct correlation between gaming time and the size of brain directly attributed to feelings of reward and satisfaction. The new study, conducted by Ghent University in Belgium, was able to determine that frequent gamers essentially have the same sense of reward as those who are pathological gamblers. Physically, the brain is activating dopamine dispersal in the same manner as though one were gambling, looking for the next big rush.