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On the hunt for attention, media outlets gamify the news


And now, for their next reader-engagement trick, publishers are taking a few lessons from your PlayStation.

The world of video games is coming to the news. While publishers are used to telling stories in text and, recently, in video, some are looking to add a dose of interactivity to their news in an effort to attract more readers and keep them around longer.

Last week, Al Jazeera launched “Pirate Fishing,” an online game that puts players in the role of a journalist as he investigates an illegal fishing trade. Players, who start as “junior researchers” get points by watching videos and filing clips in their notebooks, helping them earn “senior reporter” positions and ” specialist badges.” The game was based of an Al Jazeera video series originally published in 2012.

Read on…

Not Just Playing Around: Why Brands Should Take Mobile Gaming Inventory More Seriously

Mobile Marketing Daily

The global mobile gaming market is expected to generate $23.9 billion by 2016, yet misconceptions about mobile gamers abound. Many marketers assume mobile gamers are mostly male, mostly kids, or mostly nerds who live in their parents’ basement. But the data tells a different story.

Let’s delve into the truth behind 4 big myths about mobile gaming:

Myth 1: Mobile gamers are all men.

Mobile gamers in western countries are actually 48% women. Some popular apps skew more female than average: a recent survey found that 59 percent of Candy Crush players are women.

Myth 2: Mobile gamers are all kids.

Actually – they’re more likely to be parents – or even grandparents. 48% of moms say they play mobile games. 38% of Candy Crush users have at least one child, and 32% of those users play games with their kids. Moreover, the population of older gamers is significant and growing fast.29% of mobile gamers are over 50 and the number of Americans over 50 playing mobile games grew 148% from 2012 to 2013.

Myth 3Gamers are nerdy shut-ins.

Some 62% of all gamers say they play with others, either online or in-person. 32 percent play with other family members. And not only do mobile gamers play with friends, they also are channels for viral growth: 40% of Candy Crush players use recommendations from family and friends to choose new games to play.

Myth 4: Mobile gamers don’t have money to spend.

Last year, the worldwide mobile gaming market was worth a whopping $16 billion. That year, mobile gamers in the U.S. spent $26.10 each on their favorite games. This fast-moving market is expected to grow even more this year.

It’s time for brands to abandon their misconceptions about mobile gamers and to grasp the opportunity to engage with consumers in the games they love. Brands that overlook gaming inventory — particularly tablet inventory — are missing out on a significant audience at a time when it’s engaged and spending. Smart marketers will think beyond the 4 big myths about gaming audiences and embrace the opportunity mobile gaming inventory presents.

Game Marketing Summit Dazzles

Alist Daily

The game industry’s marketers gathered at the 2014 Game Marketing Summit in San Francisco yesterday for a day packed with interesting speakers and networking, capped with the Game Marketing Awards. The event was focused on the changing landscape of game marketing, and some of the top marketers in the game business explored what’s changing and how marketers can take advantage of the opportunities afforded by these changes.

Carolyn Feinstein, SVP Global Consumer Marketing for Electronic Arts, and the co-chair of the GMS board of governors, started off by saying “I’m pretty sure I’ve never been on a stage with this many women at a gaming event.” At least in one area of the game industry there’s a good gender balance. Feinstein went on to note that the massive changes in the game industry from digital ,mobile, live streaming and more, requires changing tactics and strategies to engage consumers and drive business.

Brian Cooley, CNet’s editor at large, used his keynote address to present a series of technologies to watch for the near future: Wearable tech, connected cars, connected home, the next billion mobile customers, and television. Cooley noted that smartwatches, fitness devices, and what he called “glassware” are all likely to be major categories, driven by a growing array of inexpensive sensors. The smartphone will be an important hub device for all of these wearables, and thus games may be able to take advantage of some of these platforms and their capabilities.

While connected cars and connected homes don’t hold much potential for game makers, the drive to get the next billion people on mobile devices does, as the $25-$50 smartphone arrives with tremendous impact around the globe. Finally, while 4K TV just represents an image quality upgrade (similar to the difference between DVD and Blu-ray), the potential for TV content to be delivered “over-the-top” instead of bundling into cable packages is already affecting the Xbox One and the PS4, as Microsoft and Sony begin producing original content.

Next up was a panel on Live streaming: Your Next Generation Marketing Platform, with SOE president John Smedley, Marcus “djWheat” Graham of Twitch, and Bart Koenigsberg of Hi-Rez Studios discussing the vast impact live streaming has had. ” It’s nothing short of a revolution,” proclaimed Smedley, noting that SOE is investing heavily in live streaming. Graham talked about the impact of Twitch Plays Pokemon, and how the developers of Daylight were inspired by that to include some crowdplay features in their upcoming game.

Continue reading…

World Tech Update 01/ 24/14

IDG News Service

Coming up on WTU this week Lenovo makes a big buy, Nintendo cuts expectations and Ford enlists U.S. universities to help drive its automated cars.

World Tech Update – 12/12/13

IDG News Service

Coming up on WTU this week Instagram announces a new direct messaging service, a robot fights crime and PC World offers its top 5 products of the year.

Great Gifts Under $200

TechHiveLogo NEW Great Gifts Under $200

Holiday Cheer for $200 or Less

It can be hard to find the right present for that geeky someone special. To help, we’ve uncovered some great gift ideas for the tech nerds in your life–whether the designated recipient is a tablet obsessive or an old-school record collector. Best of all, each gift here can be had for under two Benjamins.

World Tech Update Video – 11/21/13

IDG News Service

Coming up on WTU this week Microsoft’s Xbox One prepares for launch, NASA’s Maven takes off and the International Space Station hits an important milestone.

World Tech Update Video – 11/14/13

IDG News Service

Coming up on WTU this week Sony preps its PS4 for sale, Amazon will deliver on Sundays and Motorola intros a low cost Android smartphone.

World Tech Update – 11/1/13

IDG News Service
Coming up on WTU this week the FAA changes the rules on powering off gadgets, Lenovo hopes long battery life will sell its tablets and NASA plans to send 3D printers into space.


2014 Game Marketing Summit Announces EA’s Carolyn Feinstein as Co-Chair

IDG World Expo

IDG World Expo today announced that Carolyn Feinstein, senior vice president of Global Consumer Marketing at Electronic Arts, has been named Co- Chairman of the Game Marketing Board of Governors for the Game Marketing Summit (GMS). Bringing together hundreds of creative and marketing professions in the interactive space, the ninth annual GMS will be held in San Francisco, at the Yerba Buena Center for the Arts on Wednesday, April 23, 2014.

“I’m honored to be named Co-Chair of the Game Marketing Board of Governors,” said Carolyn Feinstein, senior vice president, Global Consumer Marketing at Electronic Arts. “I look forward to working with this group of bright, creative, industry leaders to bring innovation and excitement to this year’s Game Marketing Summit.”

In her new role as Co-Chairman with Sarah Anderson, senior vice president of marketing at 2K, Carolyn will lead the Board of Directors, the governing body of the Game Marketing Summit that oversees the annual budget, strategic planning of the conference, awards, year-round member services, organizational direction and long-term goals development.

“Carolyn is an amazing, talented and strategic marketing executive who is recognized for her excellence in our business,” said Sarah Anderson, senior vice president of marketing at 2K. “I am honored to have the opportunity to serve alongside her as Co-Chair. We look forward to tapping into Carolyn’s incredible leadership and creative mind during this exciting time in our industry.”
As Senior Vice President of Global Consumer Marketing, Carolyn is responsible for the management of all acquisition marketing activities and oversees the music business division for Electronic Arts in North America. Leading a dynamic team of creative marketers, Carolyn is in charge of all of EA’s Performance Based Marketing, Advertising, Social, Content Development, Communications Planning, Sports and Lifestyle Marketing as well as Design Services around the globe.

As the world’s largest video game marketing gathering, GMS provides the latest insights, perspectives and knowledge to help professionals stay ahead of the curve as well as the opportunity to network with the greatest innovators in game marketing. The Game Marketing Summit is a must-attend annual event for video game marketing professionals. Owned by IDG World Expo, GMS is a one-day event that brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry. The day culminates with the Game Marketing Awards Show where top creative work produced by and for the video game marketing community is showcased and honored. For more information or to register for the 2014 Game Marketing Summit, visit www.gamemarketingsummit.com.
About Game Marketing Summit

The Game Marketing Summit and Awards celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For additional speaker information and details about the event, please visit www.gamemarketingsummit.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

Media Contacts:
Karina St. Jean | Wendy Zaas Rogers & Cowan
310.854.8112 | 310.854.8148 kstjean@rogersandcowan.com wzaas@rogersandcowan.com