World Tech Update – 5/16/13
IDG News Service
Coming up on WTU this week sending cash via Gmail and more at Google IO, BBM coming to iOS and Android and Windows Blue to restore some missed features.
Upcoming Events
| Event | Date | Location |
|---|---|---|
| 05/20/2013 | New York NY | |
| 05/27/2013 - 05/28/2013 | New York NY | |
| 06/02/2013 - 06/04/2013 | San Francisco CA |
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Android and iOS Combine for 92.3% of All Smartphone Operating System Shipments in the First Quarter While Windows Phone Leapfrogs BlackBerry
IDC Press Release
FRAMINGHAM, Mass. May 16, 2013 – Android and iOS, the number one and number two ranked smartphone operating systems (OS) worldwide, combined for 92.3% of all smartphone shipments during the first quarter of 2013 (1Q13) as Windows Phone crept past BlackBerry for 3rd place. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Android smartphone vendors and Apple shipped a total of 199.5 million units worldwide during 1Q13, up 59.1% from the 125.4 million units shipped during 1Q12.
For the full release click here
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach
MediaPost
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising. In just three years, says the report, tablets have overtaken smartphones in the amount of traffic they drive.
Tablet versus smartphone growth
• Globally, websites are getting more traffic from tablets than smartphones
• Internet users view 70% more pages per visit when browsing on a tablet vs. a smartphone
• While tablet and smartphone consumers are both mobile users tablet users actually behave more like PC users in the way they browse and engage
World Tech Update – 5/9/13
IDG News Service
Coming up on WTU this week Sony bounces back, Intel debuts new chip architecture and a solar plane sets off on a historic journey.
Worldwide Tablet Market Surges Ahead on Strong First Quarter Sales
IDC Press Release
SAN MATEO, Calif.– Worldwide tablet shipments continue to surge, growing 142.4% year over year in the first quarter of 2013 (1Q13), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Tablet shipments totaled 49.2 million units in 1Q13, surpassing that of the entire first half of 2012. With growth fueled by increased market demand for smaller screen devices, tablets have shown no sign of slowing down.
For the full release click here
PC Shipments Post the Steepest Decline Ever in a Single Quarter, According to IDC
IDC Press Release
4/10/13
FRAMINGHAM, Mass. – Worldwide PC shipments totaled 76.3 million units in the first quarter of 2013 (1Q13), down -13.9% compared to the same quarter in 2012 and worse than the forecast decline of -7.7%, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker. The extent of the year-on-year contraction marked the worst quarter since IDC began tracking the PC market quarterly in 1994. The results also marked the fourth consecutive quarter of year-on-year shipment declines.
Markets to Watch Outside the United States
IDG Global Solutions
The US and western Europe make up a major share of digital spending but other regions are growing more quickly. IDC’s Karsten Weide has been tracking ad spend for several years. He spoke at the BtoB Digital Edge conference in March 2013 in San Francisco. At the event, IDG Global Solutions Director Howard Sholkin asked Weide to talk about the important regions for marketers…..
Video Content Marketing: 4 Elements of An Effective Strategy
Content Marketing Inst.
Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so through other types of content marketing.
We conducted a YouTube video study of the Top 100 brands from Interbrand’s 2012 Best Global Brands. After analyzing 200,000 business videos across 1,270 YouTube channels, we discovered more than 50 percent had fewer than 1,000 views. ROI fail.
Enter the YouTube nation
First, let’s look at the facts. Our study of Interbrand’s Top 100 shows YouTube video production in that cohort increased from 4,760 videos per month to 7,175 per month, with an aggregate production value of more than $4.3 billion.
The research also shows that brands — including Coca-Cola and Toyota — are not just creating effective YouTube channels, they’re also embedding YouTube videos on their own websites. In fact, 61 of the Top 100 brands now embed YouTube videos on their websites (further blurring the lines between digital channels). We’re also noticing more diverse video methods and styles. Intel, for one, effectively combines both professionally produced content with user-generated content.
So how is it that brands are investing so much in online video, but are reaching so few followers? Is it a content issue? Maybe, but after analyzing millions of videos, we think it’s acontent marketing issue. Specifically, the top 100 brands — along with the rest of the YouTube ecosystem — are burning their online video budgets on video production, while ignoring an equally important element: video content marketing.
IDC Finds Large 31+ inch Screen Size Monitors Remain A Positive Spot Amid Overall Decline in PC Monitors for Third Consecutive Year in 2013
IDC Press Release
FRAMINGHAM, Mass. – A decline in demand for PC desktops has led International Data Corporation (IDC) to lower its estimate of PC monitors shipped in the fourth quarter of 2012 (4Q12) to 36.3 million units, down from its previous forecast of 37.9 million units for the quarter. In the latest update of the Worldwide Quarterly PC Monitor Tracker, IDC also lowered its total shipment forecast for 2013 from 142.8 million units to 140.1 million units, which will represent a 6.0% year-on-year decline. By 2017, worldwide shipments are expected to drop further to 122.2 million units.
“Increased adoption of mobile devices as personal computing devices amid ongoing economic concerns in most regions of the world and consumer confusion around the Windows 8 operating system have led some consumers to skip buying a new PC desktop and monitor this past holiday season, and we expect to see decreased demand continuing for 2013,” said Jennifer Song, Research Analyst at IDC. “Samsung leads the worldwide market with 15% share, followed by Dell and HP at 12.7% and 10.8% shares, respectively. We expect Samsung’s dominance to continue for the year, helped by their leadership in LED backlight and TV tuner technologies. While the monitor market continues to contract, we do expect a refresh from expiring Windows XP operating system licenses in 2014 and growing demand from developing regions like Middle East & Africa to help increase monitor shipments and soften the decline. Additionally, the large monitor display segment above 31+ inches in screen size is expected to grow by 12.2% year on year in 2013 and to continue growing beyond that point in time.”
Search budgets rise to accommodate new channels, devices
BtoB daily news
Technology companies continue to ramp up spending on paid search campaigns, driven by such pressures as international expansion and greater investments in content marketing, mobile and video. According to a report by search agency Covario Inc., ³Global Paid Search Spend Analysis,² spending on pay-per-click (PPC) advertising by its enterprise technology, consumer electronics and retail clients rose 15% in the fourth quarter compared with the fourth quarter of 2011; for the year, the increase was 18% over 2011.
Paid search advertising on mobile devices, such as smartphones and tablets, continued to accelerate throughout the year, with mobile PPC spending up 30% in the fourth quarter year-over-year. Last year, 36% of mobile ad spending was for advertising on smartphones and 64% for advertising on tablets.
Covario said there is “higher purchase affinity” among users of tablets.
“We are seeing our tech customers really invest in the mobile experience,” said Mike Gullaksen, Covario senior VP-managing director. “They are building out mobile as a full experience versus just a simplified desktop experience.”