Strategic market analysis, research and information for high tech business-to-business professionals. Providing online advertising, marketing, social media and industry event intelligence, plus statistics and strategies critical to success in a dynamic technology marketplace.
To measure just how important mobile is, IDG Global Solutions surveyed more than 21, 000 IT, business, and consumer users worldwide. To learn about content consumption, popular applications, and device preferences, download the full white paper…
LONDON: Marketing expenditure levels continue to decline around the world, with Asia Pacific and Europe witnessing the most substantial cutbacks, according to Warc’s latest Global Marketing Index. Based on data from a panel of 1,225 executives, the monthly reading for marketing spend reached 46.1 points in August, on a scale where scores over 50 points show conditions are improving, and those below this benchmark reflect the opposite. (A more detailed report is available here.) In reflection of the increasing pressure weighing on the sector, investment rates have dropped in eight of the 11 months since the first edition of the GMI was published.
NEW YORK, NY — Finalists for the Interactive Advertising Bureau’s (IAB) 2012 MIXX Awards were announced today, in 14 campaign and 13 single execution categories. Together, they represent the industry’s best work from across the globe and showcase the visionary talent that pushes it to new heights each year. One of the most coveted and prestigious awards in digital, this year’s 111 finalists include 30 from countries outside the United States—with Australia, Brazil, Canada, China, Denmark, Italy, Russia, Sweden, Turkey and the United Kingdom all represented.
New this year is the IAB Standard Rich Media Display Ad category, reflecting the marketplace’s significant adoption of the IAB Rising Stars Display ad formats, a set of six new dynamic rich-media canvasses that are now a key part of the IAB Standard Ad Unit Portfolio.
CMOs are struggling to adapt to a world that has fundamentally changed over the course of their careers. Disruptive digital technologies and the new expectations of the global consumer are forcing global firms to adjust and innovate. SapientNitro has made a significant effort to understand how these changes are impacting large global organizations. What we found was surprising: Just 15% of senior marketers feel prepared to deal with the rapidly changing consumer, and just 8% believe agencies are succeeding in their support of global brands. Our CMO Global Marketing Readiness Study, a six-month research study of 114 CMO-level marketers, identified five significant challenges that should act as a wake-up call to global marketers:
SAN FRANCISCO - The death of webOS has been proclaimed loudly and often ever since HP announced that it was donating the Linux-based mobile operating system to the open source community, but like the Energizer Bunny, it seems to keep going. The latest news? In a surprising turn of events uncovered by webOS Nation on Tuesday in the form of a leaked memo, it looks like HP’s webOS Global Business Unit is being spun off as an independent but wholly owned company called Gram, with the tagline “Potent. Light. Nimble. At the core of all things big and small.” Gram, it seems, will not focus on producing consumer hardware.
Of all the lead management best practices a company can invest in, the one that stands out as most important is defining standards. Recently, IDC interviewed technology marketing executives to learn what’s working and what’s not in 21st Century lead management. When asked for a description of their greatest success, many more companies stated consistent global standards (including a common language) than gave any other answer.
Why is standardization so important? Variation is a main culprit in erratic and unreliable processes. No two leads are the same. No two geographies are the same. No two campaign tactics perform the same. Nothing in lead management is really the same. Though companies can’t hope to eliminate all variation in their lead management, the best practice companies get rid of much of as much unnecessary complexity and redundancy as possible. By reducing variation, companies gain better control and achieve more predictable performance.
Important areas of lead management standardization include:
STAMFORD, Conn.— Consumers will spend $2.1 trillion worldwide on digital information and entertainment products and services in 2012, according to Gartner, Inc. This amounts to a $114 billion global increase compared with 2011, and spending will continue to grow at a faster rate than in the past, at around $130 billion a year, to reach $2.7 trillion by the end of 2016.
NEW YORK: Global social media revenues are due to reach $16.9bn this year, with advertising and gaming retaining their role as the channel’s main sources of income, according to a study. Gartner, the insights provider, predicted in a report that platforms in this burgeoning sector would collectively enjoy growth of 43.1% on an annual basis in 2012, having generated $11.8bn in 2011. This marks an improvement on theorganisation’s previous forecast, published last October, when it indicated that figures for the year should come in at $10.3bn and then grow to $14.9bn this year.