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IDG EXPANDS TECH VIDEO LEADERSHIP WITH LAUNCH OF IDG.tv

Microsoft Office 365 first sponsor of IDG’s new technology video site

NEW YORK, December 11, 2013 – International Data Group (IDG) today announced the launch of IDG.tv (www.idg.tv), a video-exclusive destination for business professionals and consumers seeking technology-related content.  IDG.tv debuts with more than 1100 technology videos with new content to be added daily.  IDG.tv draws content/video from  IDG’s network of more than 500 websites globally with plans to include IDG.tv-exclusive video programming.  With IDG.tv, viewers can watch IDG’s consumer and business-to-business videos anytime – at home or on the road – on any screen.

Worldwide, IDG tech videos garner 150 million views each month, a figure that is growing with the launch of IDG.tv.  By combining the global syndication capabilities of the IDG TechNetwork, and the existing audience on IDG’s owned and operated sites, IDG.tv enables technology marketers to connect with a global viewing audience.

At launch, IDG.tv offers users an optimal viewing experience with one of the largest video player in the industry tuned for the viewing experience with searchable video archives and 15 channels.  IDG.tv launches as video viewing becomes a regular part of online activity. comScore  reports that 188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video.

In addition to news channels and those devoted to PCs, apps, smartphones, and tablets,, featured channels include:

Security – From protecting your laptop to guarding company data

Cool New Tech Topics such as smart homes, wearable tech, and 3D printing

Home Entertainment Tech that turns your living room into a multimedia experience

Car Tech The latest automotive technology, test-drives, and reviews

      IT Insights – Trends and issues affecting professional users of technology

 

For Sponsors

As one of the only dedicated tech video sites, IDG.tv offers new ways to place online advertising with IDG media brands.  IDG provides advertisers with significantly greater levels of audience data around video viewership.  As a result, advertisers will have the rich user data they need to position native advertising that is more relevant to the surrounding content.

For the November launch of IDG.tv, Microsoft Office 365 created a new video destination for users to tune into content about collaboration and productivity.  

“IDG has produced more than 20,000 videos worldwide, and now consumers have one site to go to for videos based on their interests,” said Ekapat Chareonlarp, vice president, IDG TechNetwork, headquartered in New York City.  “For tech buyers, video has become a staple of their lives. Now they have one place to go and marketers know where they can reach their prospects.”

In addition to pre-roll ads, IDG.tv provides sponsors with four distinct options to reach technology audiences:

 

  • Dedicated Brand Channel

With a dedicated brand platform, sponsors can manage video content within the channel and monitor performance through a unified dashboard. An end-to-end managed services package is also available with guaranteed viewership, a dedicated content management team, and custom content development to jumpstart video marketing with IDG.tv.

 

  • IDG.tv Interest-Based or Topical Channel Sponsorship

Sponsors can utilize already established video channels such as Big Data, Enterprise Analytics, and CMOs to insert brand stories through sponsored video posts and channel sponsorships.

 

  • Custom Video Channel

IDG Creative Lab offers custom  video production for advertisers who want a consistent voice across IDG videos.  For example, a custom web show  focused on “Big Data and Analytics” can be produced in studio quality, high-definition and be featured with the latest news from IDG and around web.

 

  • IDG.tv video player

The player is designed with responsive advertising technology so ads adjust to any screen size. The IDG.tv video player is being embedded across IDG media and TechNetwork sites to provide a consistent and optimized video viewing experience.

 

Marketers interested in advertising on IDG.tv should contact Scott Harris, scott_harris@idgtechnet.com, (720) 560-6500.

 

About International Data Group
International Data Group (IDG) is the world’s leading technology media, events, and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

 

IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld, Macworld®, Network World®, PCWorld®, TechHive and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 200 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

 

Contact: Howard Sholkin, howard_sholkin@idg.com, 508 766-5610

 

Worldwide Smartphone Shipments on Pace to Grow Nearly 40% in 2013 While Average Selling Prices Decline More Than 12%

IDC PMS4colorversion 1 Worldwide Smartphone Shipments on Pace to Grow Nearly 40% in 2013 While Average Selling Prices Decline More Than 12%

IDC Press Release

FRAMINGHAM, Mass. November 26, 2013 – According to a recently published mobile phone forecast from the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are expected to surpass 1.0 billion units in 2013, representing 39.3% growth over 2012. Despite a number of mature markets nearing smartphone saturation, the demand for low-cost computing in emerging markets continues to drive the smartphone market forward. By 2017, total smartphone shipments are expected to approach 1.7 billion units, resulting in a compound annual growth rate (CAGR) of 18.4% from 2013 to 2017.

A number of trends co-exist in the global smartphone market, but none have more of an affect on driving market growth than the steady decline in average selling prices (ASPs). Android has enabled a number of new manufacturers to enter the smartphone market supported by a variety of turnkey processing solutions. Many of these handset vendors have focused on low-cost devices as a way to build brand awareness. In 2013, IDC expects smartphone ASPs to be $337, down -12.8% from $387 in 2012. This trend will continue in the years to come and IDC expects smartphone ASPs to gradually drop to $265 by 2017.

“The game has changed quite drastically due to the decline in smartphone ASPs,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “Just a few years back the industry was talking about the next billion people to connect, and it was assumed the majority of these people would do so by way of the feature phone. Given the trajectory of ASPs, smartphones are now a very realistic option to connect those billion users.”

For the full release click here

World Tech Update Video – 11/21/13

IDG News Service

Coming up on WTU this week Microsoft’s Xbox One prepares for launch, NASA’s Maven takes off and the International Space Station hits an important milestone.

Infographic: The Trillion Dollar Consumer Opportunity

IDC PMS4colorversion 1 Infographic: The Trillion Dollar Consumer Opportunity

Are telecom service providers savvy enough to modernize and transform themselves in ways that will give them the edge in a consumer driven economy?

For more infographics with global research, click here

telecom billion dollar consumer opportunity Infographic: The Trillion Dollar Consumer Opportunity

Android Pushes Past 80% Market Share While Windows Phone Shipments Leap 156.0% Year Over Year in the Third Quarter

IDC PMS4colorversion 1 Android Pushes Past 80% Market Share While Windows Phone Shipments Leap 156.0% Year Over Year in the Third Quarter

IDC Press Release

FRAMINGHAM, Mass. – Google’s Android operating system reached a new milestone during the third quarter of 2013 (3Q13), according to the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker. With a total base of 211.6 million smartphone units shipped during the quarter, Android accounted for 81.0% of all smartphone shipments, marking the first time that Android topped 80% in its short history. Despite high saturation rates in a number of mature markets, the overall smartphone space grew 39.9% year-over-year in the third quarter.

Also reaching a milestone was Microsoft’s Windows Phone, which grew an amazing 156.0% year over year. Granted, volumes started from a small base of 3.7 million units a year ago and overall market share is still less than five percent. But Microsoft’s efforts, with Nokia’s support behind it, helped drive the platform into multiple tiers and price points.

Read the full press release here

International Data Group (IDG) Names Michael Friedenberg CEO of IDG Communications Worldwide

News Release

BOSTON, MA– International Data Group (IDG) announced today that Michael Friedenberg has been promoted to CEO of IDG Communications Worldwide from his current position as CEO of IDG Communications U.S.  Effective immediately, Friedenberg will oversee IDG’s media operations in 86 countries.

“In his eight years at IDG, Michael has consistently delivered outstanding business results,” said IDG Founder and Chairman Patrick J. McGovern. “I am delighted he is taking on these new global responsibilities to facilitate the rapid growth and continued success of IDG Communications media activities around the world.”

Named CEO of IDG Communications U.S. earlier this year, Friedenberg oversaw IDG’s U.S. B2B and consumer brands, as well as IDG TechNetwork (U.S.) and IDG World Expo. Previously, he was CEO and President of IDG Enterprise, an IDG Communications company that develops strategic media properties and peer advisory services. He transformed IDG Enterprise into a digital-centric business that became the largest and most profitable division of IDG Communications. Friedenberg joined IDG in 2005 as President and CEO of CXO Media.

With 20+ years in the information technology media industry, Friedenberg is widely regarded as a leader who understands the industry’s evolving needs. He joined IDG from UBM where he advanced from UBM sales management positions to Vice President and Publisher of InformationWeek and, later, Vice President and Group Publisher of the InformationWeek Media Network and Co-Founder of Optimize.  His career also includes work with Cardinal Business Media and ProPress.

“Right now our industry is in a place where there are unlimited growth opportunities,” said Friedenberg. “I look forward to collaborating with my colleagues to expand our global solutions and serve the 280 million technology buyers who turn to IDG Communications to help them acquire technology that drives personal and professional value.”

About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

 

IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld, Macworld®, Network World®, PCWorld®, TechHive and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 180 print titles spanning business technology, consumer technology, digital entertainment and video games in 86 countries. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

World Tech Update – 11/8/13

IDG News Service

Coming up on WTU this week Twitter goes public, BlackBerry changes course and a research project from China promises blazingly fast connectivity.

Global Research: Mobile for Work and Shopping

iab

By Christina Carstensen
 

As both a founding supporter of the IAB Mobile Center of Excellence and a technology media company, IDG has a special interest in trying to better understand buyers and sellers.  Numerous research reports have chronicled the explosive adoption of mobile devices but for mobile advertising to accelerate, it is critical to identify buyer behaviors and, most importantly, buyer preferences. To that end, a recent IDG Global Solutions (IGS) online survey asked people in 43 countries how they use their mobile devices at work and when shopping.
The IGS survey of more than 25,000 tech professionals and tech enthusiasts provides revealing insights into the importance of mobile in the buying process, the perception of mobile advertising, and the behavioral shifts brought on by rapid adoption rates for both tablets and smartphones. The spring 2013 online research reveals that today’s mobile audience is highly engaged, always on, is increasingly receptive to mobile ads, and uses tablets and smartphones at each stage of the purchase process including buying!

 

Personal and Work Lives Converge
Much has been written about the dramatic adoption rates for connected devices and mobile becoming the preferred channel for the tech savvy. However, the mobile momentum and ever-changing interaction with technology has led to major behavioral shifts. Users have migrated from the established separation of work and play toward an “always on” mentality reflected in the Bring Your Own Device (BYOD) to work trend. Today, the lines between private lives and work are being erased with 41% of smartphone users and 37% of tablet users saying that they use privately purchased smartphones and tablets as business devices. The figures rise steeply in emerging regions such as Asia Pacific and Latin America where over 60% of respondents use their own devices on their work networks. Many of the respondents are among the most tech savvy, a group that serves as an early indicator of what is to come with the general population.

 Continue reading… 

World Tech Update – 10/24/13

IDG News Service

Coming up on WTU this week Apple debuts the iPad Air, Nokia bets on its camera technology, we try out the Samsung Galaxy Round smartphone and MIT creates a prototype that can see through walls.

Infographic: Marketer and Audience Insights on Social Media Worldwide

logo Infographic: Marketer and Audience Insights on Social Media Worldwide

See how the continued growth of social media is fueling a fundamental change in the way marketers leverage audience engagements. When it comes to a global audience, social media is increasingly used as a trusted source of insights, information & opinion. For marketers, their investment in social media increases to help maximize engagement. View the infographic below for more statistics…

Jason Social Final Infographic: Marketer and Audience Insights on Social Media Worldwide

Sources:

1 : NIELSEN AND NM INCITES 2012 SOCIAL MEDIA REPORT

2 : IDG RESEARCH SERVICES 2012

3 : COMSCORE MEDIAMATRIX 2011

4 : GARTNER’S 2013 US DIGITAL MARKETING SPEND

5: 2012 SOCIAL MEDIA & EVENTS REPORT BY AMIANDO

6 : 2013 NIELSON PAID SOCIAL MEDIA ADVERTISING REPORT

7 : SOCIAL MEDIA EXAMINER: 2013 SOCIAL MEDIA MARKETING REPORT1