Social Media Examiner
Are you wondering what 2015 might look like for social media marketing?
If the changes in 2014 are an indicator, there will be a lot more changes in 2015.
To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros.
Here’s what they had to say.
And if you’re curious, here were the 2014 predictions.
#1: Video Becomes the Content of Choice
Let’s look closer. In August 2014, Facebook surpassed YouTube in the number of video views via desktop according to comScore. It’s important to note that YouTube still has more views across all devices. As of September 2014, Facebook attracted a billion video views per day, a roughly 30-fold increase since July.In 2015, video will dominate as the social media content format of choice. Further, regular video segments, like podcasts and blog posts, will come into their own as a form of content that drives social engagement and other marketing goals.
Based on SocialBakers’ data, video posting moved away from YouTube towards Facebook in 2014. While these results still show YouTube ahead, the trend favors Facebook.
Also, Facebook videos receive significantly more shares than YouTube. This makes sense because sharing and engagement are at the heart of Facebook interactions.
YouTube is the best-performing social media platform to drive trackable sales,according to AOL’s Convertro research. It’s the first, last or only platform touched.