IDG Global Solutions survey finds work and personal use converge
Framingham, MA, USA, & Staines, UK—July 30, 2013 —The adoption of mobile devices for personal use is well documented but less is known about their use at work. An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. Forty-one percent use their private smartphone for business while almost as many use a tablet (37%). Private/business tablet use ran as high as 59% in Asia Pacific and Latin America to 36% in North America and 29% in Western Europe. As for smartphones supported by an organization’s IT department, Asia Pacific and Latin America led the way followed by Eastern Europe and North America.
The 25,601 respondents to an online survey fielded from March to May 2013 said they rely heavily on both devices to read email (93%-94%) and download or use mobile apps (67%-71%). They are also actively seeking industry news and conducting research about technology issues and products (insert link to Work Usage slides Q 26 and 9). The questionnaire was posted to 120 IDG tech media sites worldwide that attract both consumers and IT professionals.
When asked if a tablet is their primary computer, respondents in Middle East/Africa led the way at 43% followed by respondents in Latin America and Asia Pacific at around 30% each. Users in North America and Western Europe came in at 19% and 18%, respectively.
2013 IDG Global Solutions (IGS) research based on 25,601 worldwide technology professionals and consumers shows that across every corner of the globe the volume of people interacting with mobile is escalating. Whether on tablets or smartphones, at work or outside of it, survey participants consume all forms of content from entertainment videos, to product research, to full commercial engagement with advertising.
SEE HOW EVOLIVING AUDIENCE PREFERENCES FOR CONTENT-LED EXPERIENCES ARE CHANGING HOW MARKETERS LEVERAGE ONLINE MEDIA. AUDIENCES ARE ENGAGING ONLINE WITH INCREASED SELECTIVITY - SEEKING CONTENT-LED EXPERIENCES FROM WHICH THEY CAN EXTRACT INSIGHTS, KNOWLEDGE, AND ENTERTAINMENT.
An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. On average, 56% of smartphone users make purchases and 73% buy with a tablet but in each case the vast majority buy personal products or services rather than for work. A few regional figures stand out: more than 75% buy with a smartphone in North America and 84% purchase with a tablet. In every region, a majority of tablet users said they have made a purchase with their device.
An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. Forty one percent use their private smartphone for business while almost as many use a tablet (37%). The private/business tablet use ran as high as 59% in Asia Pacific and Latin America to 36% in North America and 29% in Western Europe. As for smartphones supported by a organization’s IT department, Asia Pacific and Latin America led the way followed by Eastern Europe and North America.
An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. When asked if a tablet is your primary computer, Middle East/Africa led the way at more than 43% followed by Latin America and Asia Pacific at around 30%. North America and Western Europe came in at 19% and 18%.
I have written in previous minsider columns about the rise of social media and its impact on marketing, as programs move from carefully crafted campaigns and timelines to an era of real- time marketing and instantaneous feedback. I have also written about mobile, the rise of smartphones and tablets and the sense of frustration that the reality of massive adoption has not matched the hype about advertising on mobile devices.
In both instances, the common thread is the sense of the always on, always connected consumer and the real enabler of that is the inexorable rise of mobile device use. On July 10, our sister company at IDG, IDC, reported a continuing decline in PC shipments in the second quarter compared to the same period last year. Tablets were cited as one of the reasons for the PC decline that stretches a record five straight quarters.
Predicting Major Changes to Affect Us All
At IDC, analysts have coined a phrase which captures what is happening in the technology market. The 3rd platform is driving growth. Of course, this is upending industries as new entrants built on a 3rd platform approach quickly gain market share and profit from established organizations tied to a 2nd platform model of doing business. The 2nd platform has grown for almost 30 years based on the era of personal computing and the Internet.
IT spend is growing faster in emerging countries than developed ones and that is not expected to change. That was one message from an IDG Global Solutions/IDC conference in June 2013. The marketers at the Santa Clara, CA event learned about the importance of IDC’s 3rd Platform. IDC Executive Vice President Philippe de Marcillac spoke with IDG Global Solutions Director Howard Sholkin…
IDC and IDG Global Solutions (IGS) presented data and forecasts for the world’s fastest growing economies in June 2013 in Santa Clara. Nicole O’Malley from the SAP HANA group joined about 100 marketers at the Emerging Markets Outlook conference.
O’Malley told IGS Director Howard Sholkin about what was most interesting to her at the event and how she became interested in international markets….
Produced by IDG, DEMO – the launch pad for emerging technology and trends – will be held in Vietnam that has the honour of being the first ASEAN region host during August 30 – September 1. DEMO ASEAN 2013 will include a three-day showcase and conference at the Riverside Palace Convention Centre, 360D Ben Van Don street, District 4, Ho Chi Minh City. It will highlight brand positioning, opportunities and growth, insights and trends, as well as network and cooperation. The event is set to blend demonstrations of new IT products and networking with other innovative peers, decision-makers, and especially sought-after venture capitalists. They will together be able to get a close-up look at the latest trend-setting technologies. DEMO 2013 will serve as a conference gathering new IT entrepreneurs who want to call for investment from big companies and capitalists in Ho Chi Minh City, nationwide and the region. Its goal is to connect venture capitalists and angel investors with more financially rewarding opportunities. The participants will have a chance to spot more global trends, approaches to disruptive technology and join deal flows. Investors will together discuss investment insights into future beneficial products. More than 40 capitalists and investors from the US, Germany, Switzerland, Korea, Japan, Singapore and elsewhere will join this DEMO ASEAN, together with IDG founder and president Patrick McGovern. Each IT firm will have six minutes to persuade partners and investors to pour capital into its project. DEMO ASEAN expects to draw 12,000 visitors and each conference day to see 300 participants. As part of the programme, contest Student Alpha Pitch will be for IT innovations still in alpha stage and being looking for development funds. The student contestants will reach an audience of investors and potential customers who can catapult them to the next development stage and beyond. The programme’s executive team will evaluate each applicant in order to find the most compelling new ideas to be unveiled at DEMO ASEAN.