An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. When asked if a tablet is your primary computer, Middle East/Africa led the way at more than 43% followed by Latin America and Asia Pacific at around 30%. North America and Western Europe came in at 19% and 18%.
I have written in previous minsider columns about the rise of social media and its impact on marketing, as programs move from carefully crafted campaigns and timelines to an era of real- time marketing and instantaneous feedback. I have also written about mobile, the rise of smartphones and tablets and the sense of frustration that the reality of massive adoption has not matched the hype about advertising on mobile devices.
In both instances, the common thread is the sense of the always on, always connected consumer and the real enabler of that is the inexorable rise of mobile device use. On July 10, our sister company at IDG, IDC, reported a continuing decline in PC shipments in the second quarter compared to the same period last year. Tablets were cited as one of the reasons for the PC decline that stretches a record five straight quarters.
Predicting Major Changes to Affect Us All
At IDC, analysts have coined a phrase which captures what is happening in the technology market. The 3rd platform is driving growth. Of course, this is upending industries as new entrants built on a 3rd platform approach quickly gain market share and profit from established organizations tied to a 2nd platform model of doing business. The 2nd platform has grown for almost 30 years based on the era of personal computing and the Internet.
IT spend is growing faster in emerging countries than developed ones and that is not expected to change. That was one message from an IDG Global Solutions/IDC conference in June 2013. The marketers at the Santa Clara, CA event learned about the importance of IDC’s 3rd Platform. IDC Executive Vice President Philippe de Marcillac spoke with IDG Global Solutions Director Howard Sholkin…
IDC and IDG Global Solutions (IGS) presented data and forecasts for the world’s fastest growing economies in June 2013 in Santa Clara. Nicole O’Malley from the SAP HANA group joined about 100 marketers at the Emerging Markets Outlook conference.
O’Malley told IGS Director Howard Sholkin about what was most interesting to her at the event and how she became interested in international markets….
Produced by IDG, DEMO – the launch pad for emerging technology and trends – will be held in Vietnam that has the honour of being the first ASEAN region host during August 30 – September 1. DEMO ASEAN 2013 will include a three-day showcase and conference at the Riverside Palace Convention Centre, 360D Ben Van Don street, District 4, Ho Chi Minh City. It will highlight brand positioning, opportunities and growth, insights and trends, as well as network and cooperation. The event is set to blend demonstrations of new IT products and networking with other innovative peers, decision-makers, and especially sought-after venture capitalists. They will together be able to get a close-up look at the latest trend-setting technologies. DEMO 2013 will serve as a conference gathering new IT entrepreneurs who want to call for investment from big companies and capitalists in Ho Chi Minh City, nationwide and the region. Its goal is to connect venture capitalists and angel investors with more financially rewarding opportunities. The participants will have a chance to spot more global trends, approaches to disruptive technology and join deal flows. Investors will together discuss investment insights into future beneficial products. More than 40 capitalists and investors from the US, Germany, Switzerland, Korea, Japan, Singapore and elsewhere will join this DEMO ASEAN, together with IDG founder and president Patrick McGovern. Each IT firm will have six minutes to persuade partners and investors to pour capital into its project. DEMO ASEAN expects to draw 12,000 visitors and each conference day to see 300 participants. As part of the programme, contest Student Alpha Pitch will be for IT innovations still in alpha stage and being looking for development funds. The student contestants will reach an audience of investors and potential customers who can catapult them to the next development stage and beyond. The programme’s executive team will evaluate each applicant in order to find the most compelling new ideas to be unveiled at DEMO ASEAN.
FRAMINGHAM, Mass., June 10, 2013 – According to the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, global shipments of smart connected devices (PCs, tablets, and smartphones) are expected to surpass 1.7 billion units by 2014 with roughly 1 billion units delivered to emerging markets. Within the emerging markets, the BRIC countries — China, India, Brazil, and Russia — are expected to generate shipments of 662 million units with a shipment value of more than $206 billion. More than 650 million units are forecast to be shipped to developed markets, with the United States, UK, and Japan capturing more than 400 million units with a shipment value of $204 billion.
With the BRIC countries expected to surpass the total shipments to developed markets by 2014, it is clear that demand for smart connected devices is quickly shifting from developed to emerging markets. The emerging markets are expected to grow at a compound annual growth rate (CAGR) of 17% over the 2012-2017 forecast period, compared to the 7% CAGR expected in developed markets.
The 2013 Emerging Markets Mobile Attitudes Report from marketing technology company Upstream, which commissioned YouGov and Vanson Bourne to poll the views of a representative sample of 3,670 adults in Brazil, India, Nigeria and Saudi Arabia, revealed that while Apple’s success in the West has been predominately shaped by its premium brand status, the door is open for others such as Nokia to stake its claim on the emerging market audience.
The report reveals that Apple (21 per cent) only secures third place on emerging market consumers’ wish lists – after Samsung (32 per cent) and Nokia (22 per cent). Despite its recent decline in Western markets, Nokia has been named the brand most Nigerians would like to own (37 per cent), and second favourite in Brazil after Samsung. While an appetite for high-end smartphone devices exists throughout emerging markets – 16 per cent willing to spend more than $450 on a device – the report finds that brand desirability cannot guarantee success in these new markets. The report reveals that almost a third of consumers (27 per cent) with less purchasing power will ultimately bypass their favourite brands and buy devices with similar functionality, but at a cheaper price.
IDC claims BRICs to account for 60% of smartphone, tablet and PC shipments to developing economies.
Shipments of smartphones, tablets and PCs to emerging markets will reach 1 billion units in 2014, predicted IDC on Monday.
On a global basis, the research firm expects smart connected device volumes to exceed 1.7 billion units next year, and for overall annual shipment value to near $700 billion. Smartphones and tablets will represent $500 billion of that total, while PCs will account for less than $200 billion.
“It is evident that smartphones and tablets have successfully established a strong presence as the second screen, owing to the transformation in usage patterns, device affordability, and, most of all, the comfort of a mobile and digital lifestyle,” said IDC research analyst Megha Saini, in a statement.
Vendors certainly know the true value of what they are vending, but when they seek to convince business buyers of the value, the buyers become suspicious.
According to “Better Lead Yield in the Content Marketing Field,” a new study from the CMO Council and NetLine, business buyers belittle vendors and give much higher marks for content trustworthiness to professional organizations and industry groups, whose information is considered more usable and relevant.
“Buyers are not happy with vendors,” said Donovan Neale-May, executive director of the CMO Council, in an interview with CMO.com. “Their content [tends to be] overtechnical, product-centric, and self-serving”–and buyers sense this. Neale-May said B2B marketers annually invest $16.6 billion in digital content publishing, used primarily to produce leads.
The report surveyed more than 400 business buyers across a wide range of global industries and other disciplines. It found a critical need for marketing organizations to bring more discipline and strategic thinking to content specification, delivery, and analytics.
Australia, England, Portugal, and a dozen other countries each use social media a little differently. Since a huge number of Edudemic readers are from these countries, I thought this infographic was important to share. It showcases how social media is used around the world and highlights some various statistics that are of note for each location.
The stats are organized by each country’s flag colors and are elegantly laid out in a fun infographic. If you don’t know the colors, read the text and it’ll tell you which country the stat is about. Great for printing out and / or sharing with your PLN around the world. After all, we’re living in a digitally connected world where PLN members are from around the globe.
The infographic is a bit market-y but still useful as it includes some curious stats and trends about the growth of mobile in the world of social media and connectivity.
The number of smartphone users in Canada is nearly the same as the U.S.
There is an overwhelming push onto doing everything mobile. Smartphones are key in most of the below countries.
In Spain, ‘power’ social media users are on Facebook while ‘casual’ users are on YouTube.
There are many other social networks other than Twitter, Facebook, and Google+. Read below for a quick look at what those might be.