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iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

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Twitter Outshines Facebook With Earlier Focus on Mobile

Bloomberg

Twitter Inc., the microblogging service that plans an initial public offering, is outpacing its bigger competitors Facebook Inc. (FB) and Google Inc. (GOOG) in a crucial growth area: mobile advertising. Ads on smartphones and tablets will make up more than half of Twitter’s ad revenue this year, according to EMarketer Inc. That puts it ahead of Facebook, which generated 41 percent of its ad revenue from mobile promotions in the latest quarter. Google, the largest search engine, is estimated to get slightly less than one quarter of its revenue this year from mobile ads, EMarketer said.

While Twitter makes up just a tiny slice of the $16.7 billion projected mobile-ad market this year, it has the advantage of concentrating on mobile from an earlier stage and from a smaller base. That may help assuage investor concerns going into the company’s IPO, as mobile has been an area that has bedeviled other Internet companies. Facebook and Google, which initially focused on online ads for personal computers, have more recently had to reshape their massive ad businesses as users spend more time on the Web via smartphones and tablets.

Continue reading… 

IDC: 87% Of Connected Devices By 2017 Will Be Tablets And Smartphones

Forbes

The latest round of tablet, smartphone and PC forecasts from IDC released yesterday in their smart connected device market forecastshows how rapidly tablets and large-screen (5+ inch) smartphones are redefining the market.

These forecasts also underscore how the majority of enterprises need to better plan how to get the most out of mobility investments given the constraints of their IT infrastructures.

The bottom line is that the majority of enterprises today aren’t prepared for the pace of change that the IDC forecasts predict.

Many are struggling to orchestrate mobile device management, security, and workable Bring Your Own Device (BYOD) governance into their IT planning.  Initiating and improving application development, reliability and security for mobile applications is also lagging behind, especially in manufacturers.

Continue reading… 

Screen Shot 2013 09 16 at 9.50.51 AM IDC: 87% Of Connected Devices By 2017 Will Be Tablets And Smartphones

World Tech Update – 9/12/13

IDG News Service

Coming up on WTU this week we take a closer look at Apple’s new iPhones, find out when Intel Bay Trail tablets will ship and test out a networked coffee maker.

DIGITAL ENTERTAINMENT WORLD TO DEBUT IN LOS ANGELES IN FEBRUARY 2014

Leading Entertainment, Digital and Technology Brands Line Up as Founding Sponsors, Advisory Board Members and Speakers for New IDG World Expo and Digital Media Wire Market & Conference

LOS ANGELES, September 12, 2013 /PRNewswire/ — IDG World Expo and Digital Media Wire today announced the launch of Digital Entertainment World (DEW), to be held at the Hyatt Regency Century Plaza in Los Angeles February 18-20, 2014. DEW is the first-ever global event marketplace for digital executives focused on the entire ecosystem of digital content creation to monetization.

The new three-day market and conference is the first venue connecting leading intellectual property rights holders from games, music, video and publishing to the entire digital value-chain of technology and service providers, digital distributors and device manufacturers, allowing them to build the partnerships necessary to create and monetize digital content across all significant platforms.
DEW website: www.dewexpo.com

“DEW is about the global ecosystem to monetize digital content from creation to distribution to consumer,” said DEW Creator and Chair and DMW CEO, Ned Sherman. “The many multi-faceted content/technology relationships today are providing consumers with the most engaging, interactive and entertaining content in history, propelling a global market with digital revenue driving projected growth of more than $500 billion by 2017. For anyone waiting for a digital marketplace to emerge, the wait is over — it’s here.”

DEW is assembling an impressive group of Founding Sponsors across industries including NBCUniversal, The Harry Fox Agency, Elastic Path Software, Manatt, Phelps & Phillips, RSG Media, Interpret, Rixty and Ensequence and is bolstered by an Advisory Board that includes:

  • Rick Cotton, Senior Counselor for IP Protection, NBCUniversal
  • Doug Scott, President, Ogilvy Entertainment
  • David Payne, Chief Digital Officer, Gannett
  • Dan Porter, Head of Digital, William Morris Endeavor
  • Peter Csathy, Chief Executive Officer, Manatt Digital Media Ventures
  • Grant Johnson, Chief Executive Officer, Interpret
  • Peter Low, Chief Executive Officer, Ensequence
  • Terry McBride, Chief Executive Officer, Nettwerk Music Group
  • Adam Besserman, Head of West Coast Development, Yahoo!

Other DEW speakers include:

  • Thomas Gewecke, Chief Digital Officer, Warner Bros. Entertainment
  • Phil Wiser, Chief Technology Officer, Hearst Corporation
  • Rio Caraeff, Chief Executive Officer, VEVO
  • Michael Simon, Chief Executive Officer, Harry Fox Agency
  • Sal Visca, Chief Technology Officer, Elastic Path Software
  • T. Hale Boggs, Chairman, Manatt Digital Media
  • Julie Craft, Vice President, Business Development, Rixty
  • Tim Connolly, Vice President, Digital Video Distribution, Disney and ESPN Media Networks

“DEW is unique in that it is the only B2B event about the complete digital ecosystem – not limited to vertical segments,” said Mary Dolaher, Chief Executive Office, IDG World Expo. “If you are in any way involved with content creation, delivery of content to the consumer, and/or any piece of the entire commerce chain in between, we look forward to offering you an exclusive marketplace and learning experience specifically focused on connecting you with the people and information you need to succeed.”

DEW will offer seven tracks showcasing approximately 300 speakers and more than 100 sessions, including five “View from the Top” discussions featuring C-Level executives from the leading companies and brands in entertainment, media and technology:

  • The State of the Digital Union
  • The State of Media and Publishing
  • The State of TV, Film & Video Businesses
  • The State of the Music Business
  • The State of the Games Business

Session Highlights include:

  • How Making Content Searchable, Findable and Shareable Helps to Monetize
  • Creating New TV Monetization Opportunities through the Second Screen Experience
  • The Tension between Traditional Movie Release Windows and Digital Revenue
  • The Evolution of the Digital Commerce Value Chain
  • In-Game Monetization Strategies
  • New Advertising Models for Social and Connected TV
  • Monetizing the Fan-Musician Connection
  • Monetizing Content through Freemium Models
  • Video Advertising Metrics and Models
  • The Economics of Streaming and Downloads

Other Event Highlights include:

  • The DEW Start-up Competition Sponsored by Manatt Digital Media
  • Exclusive Research from Interpret and other Research Partners & Analysts
  • DEW Summits including Digital Commerce Summit, Digital Copyright Summit and Digital Global Summit
  • Four 3-Day Tracks covering Content Creation and Infrastructure; Distribution and Mobile; Social and Marketing; and Advertising and Monetization
  • DEW Content Showcases with the most innovative new digital content projects followed by discussions with creative and business teams.

DEW will bring together digital-minded executives and professionals focused on monetizing digital content including: CEOs & Presidents, Founders, Investors, Chief Digital Officers, CTOs, CMOs, EVPs, SVPs, VPs, & Directors of Business Dev, Marketing & Sales, Brand Managers. Product Managers, Directors, Creative Directors and Creative Teams, Producers & Developers, Legal Counsel & Rights, Specialists, Media Executives, and Researchers & Analysts.

DEW is a joint venture between IDG World Expo, an award-winning producer of tradeshows and events including Macworld/iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), and The Game Marketing Summit, and Digital Media Wire, a media company that provides daily digital news and produces B2B events such as Future of Television, Digital Music Forum, LA Games Conference and NY Games Conference.

For information on limited sponsorship opportunities, please contact Giovanni Stein at IDG World Expo. If you are interested in speaking at the event, please visit http://www.dewexpo.com/speaker-submission-form.

Digital Entertainment World, a unique event focused on monetizing digital content, is the must attend B2B event and marketplace for global media and technology executives who want to evaluate the digital media landscape. This three-day event brings together leading industry executives from games, music, video, and publishing — the entire digital content ecosystem. DEW is the place where content creators and owners, enabling technology providers, digital distributors and device manufacturers will connect to create the infrastructure and technology partnerships necessary to monetize digital content.  For more information, please visit www.DEWExpo.com.

IDG World Expo (www.idgworldexpo.com) is an award-winning producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, FutureM, BET Experience at L.A. Live, Enterprise MobileNext (mNext), Macworld Mobile, and Digital Entertainment World. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

Digital Media Wire (www.dmwmedia.com) produces engaging and informative B2B conferences and events in four media verticals: video, games, publishing and music. DMW’s portfolio includes: Future of Television, Future of Film, Digital Music Forum, LA Games Conference, NY Games Conference, Disruptive Media Conference and Digital Media Conference. Participants include entrepreneurs and senior decision-makers at leading media, entertainment and technology companies, investment bankers, venture capitalists, advertisers, educators, policy-makers and legal professionals. DMW has one of the largest and most engaged and senior-level communities in the digital media industry.

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Media Contact:
Jim Benson
The Lippin Group
323.965.1990 ext. 327
jbenson@lippingroup.com

Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding

Marketing Charts

More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective, according toPlease or in order to access this content. a new study from Econsultancy in association with Adobe. The survey – of company marketers around the world, but primarily from Europe – indicates that fewer respondents are looking to increase traffic (18%) or drive direct online sales (18%) from their social media advertising efforts.

The results mark somewhat of a departure from recent studies which have suggested more of a branding focus from social media ad buys.

http://bit.ly/1aldAm8

Western European Mobile Phone Market Grows in 2Q13, but Declines Sequentially Due to Announcement of New Devices; LTE Represents 32% of Total Market

IDC PMS4colorversion 1 Western European Mobile Phone Market Grows in 2Q13, but Declines Sequentially Due to Announcement of New Devices; LTE Represents 32% of Total Market

IDC Press Release

LONDON, September 10, 2013 — The Western European mobile phone market grew in the second quarter of 2013, but declined from the first quarter this year, according to International Data Corporation (IDC). Total shipments increased 2.6% year on year to 43.3 million units, according to IDC’s Europe, Middle East and Africa Quarterly Mobile Phone Tracker, published in August 2013.

The feature phone segment continued to shrink as shipments fell 27% year on year to 10.7 million units. The smartphone segment increased 19% year on year to 32.6 million units in the quarter to represent 75% of total shipments in the region.

 For the full release click here

Brands lack global plan

Warc

CAMBRIDGE: Many brands seeking a global presence are not developing an overarching plan, preferring instead to take a series of small steps, a strategy expert has argued.

Writing in the Harvard Business Review, Nataly Kelly, vice president of market development at Smartling, the cloud-based enterprise translation management company, said it was not necessarily the case that only large-scale advance planning could lead to success when going global.

She pointed out that for many companies, the decision to take a step into foreign markets had effectively been pushed on them by their customers.

Kelly cited the example of Apple, which had opened stores across the US and seen them filled with overseas purchasers buying iPhones in bulk to take back to sell on in their own countries. Rather than rush to make products available, Apple had noted the demand and slowly expanded its global footprint.

Continue reading… 

Content Marketing World Tech Summit 2013

 Content Marketing World Tech Summit 2013

IDG Global Solutions, IDG Enterprise, IDG TechNetwork and IDG Consumer & SMB are sponsors of this year’s Content Marketing World Tech Summit taking place on Thursday September 12, 2013. It is the only content marketing event dedicated to technology marketers.  CMW Technology Summit brings together leading tech brand marketers from around the world to talk about how valuable and compelling content strategies can attract and retain customers.

For more information on the event and registration details, click here

Mobile Products and IT Services Expertise in Demand in Asia/Pacific

IDG Global Solutions

Asia/Pacific can be overwhelming for vendors given its size and cultural differences. While China is the leading market, IDC’s Sandra Ng said ASEAN and Indonesia holds a lot of promise for tech vendors. IDG Global Solutions (IGS) Director Howard Sholkin spoke with Ng at the IGS/IDC Emerging Markets conference in June 2013….

Marketers, Amp Up User Experience Through Social And Mobile

IDG Global Solutions

“Social and mobile are two legs of the same stool”. That’s what IDG Global Solutions (IGS) CEO Matt Yorke told IGS Director Howard Sholkin at the 2013 Emerging Markets Outlook Conference. Yorke explained why mobile and social should be at the heart of every program IDG builds and the importance of a great user experience…