Whatever size screen Apple is selling this year, they’re in the ballpark. Mobile screens, small and bigger, are where the viewers are headed, fast.
According to Ooyala’s Q2 Video Index being released today, viewing via mobile devices is destined to make up more than half of all video views by 2016. That’s a little more than just 15 months away.
Mobile — smartphones and tablets — made up 27% of online viewing in June, up from 21%, in February. In the past year, mobile viewing has doubled to become 25% of the total.
Ooyala is not alone in its predictions. Earlier, Cisco predicted (and Ooyala noted) that by 2018, mobile video traffic could make up 69% of the world’s Internet traffic.
This latest Ooyala report amplifies other recent data that show small-screen video is growing big — and not just for short-length content, although that is its dominant use.
All that go-go should keep going, it says, because of the oxymoronic trend toward larger small screens — like the new Apple iPhone 6 and others — that make video viewing on mobile devices better.
Oolyala also points out that there’s just more video available, and faster 4G phone service is more widely available. TV Everywhere service is becoming available, well, everywhere to everyone. Ooyala says in the U.S., it’s estimated that 90% of pay-TVers can access TVE, however, as other mind-blowing stats seem to indicate that you can lead basic cable subscribers to TV Everywhere, but you can’t make them use it.