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02/03/2015 - 02/05/2015 San Diego CA

Digital Summit Phoenix

02/04/2015 - 02/05/2015 Acottsdale AZ

Mobile World Congress

03/02/2015 - 03/05/2015 Barcelona .

IDC Directions 2015 Boston

03/04/2015 San Jose CA

IT Roadmap

03/11/2015 Rosemont IL

SXSW 2015

03/13/2015 - 03/21/2015 Austin TX

Enterprise Connect

03/16/2015 - 03/19/2015 Kissimmee FL

IDC Directions 2015 Boston

03/18/2015 boston ma

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

Mobile Video Viewing Poised To Take Over By 2016, Ooyala Report Says

MediaPost

Whatever size screen Apple is selling this year, they’re in the ballpark. Mobile screens, small and bigger, are where the viewers are headed, fast.

According to Ooyala’s Q2 Video Index being released today, viewing via mobile devices is destined to make up more than half of all video views by 2016. That’s a little more than just 15 months away.

Mobile — smartphones and tablets — made up 27% of online viewing in June, up from 21%, in February. In the past year, mobile viewing has doubled to become 25% of the total.

Ooyala is not alone in its predictions. Earlier, Cisco predicted (and Ooyala noted) that by 2018, mobile video traffic could make up 69% of the world’s Internet traffic.

This latest Ooyala report amplifies other recent data that show small-screen video is growing big — and not just for short-length content, although that is its dominant use.

All that go-go should keep going, it says, because of the oxymoronic trend toward larger small screens — like the new Apple iPhone 6 and others — that make video viewing on mobile devices better.

Oolyala also points out that there’s just more video available, and faster 4G phone service is more widely available. TV Everywhere service is becoming available, well, everywhere to everyone. Ooyala says in the U.S., it’s estimated that 90% of pay-TVers can access TVE, however, as other mind-blowing stats seem to indicate that you can lead basic cable subscribers to TV Everywhere, but you can’t make them use it.

Read on…

How to choose between the iPhone 6, Plus, and iPad

CITEworld

 

Like a great many people, I’m planning to pre-order one of the new iPhones on Friday –which you could call both very early Friday morning or very late Thursday night since Verizon, AT&T, and Sprint will all begin taking pre-orders at or just after midnight Pacific a.k.a. 3 a.m. Eastern

I’m still on the fence about whether to order an iPhone 6 or 6 Plus.

I didn’t expect to be on the fence. With so many details known well in advance of Tuesday’s announcement, I’d already written the larger iPhone off as too bulky and ungainly to carry around. Even the size of the iPhone 6 seemed big to me after years with mostly four-inch smartphones. As I wrote earlier this year, I’d developed distinct use cases for my iPhone 5 and iPad mini and presumed two devices that really met my different needs was the way to go.

Then Apple did something unexpected (besides mucking up its live stream of the event). It delivered differing functionality between the two devices. Although most of the specs are the same — the iPad Plus has better camera hardware and, being bigger, sports a bigger battery — the user experience wasn’t.

Some features like Reachability — the ability to have content slide down with a double tap of the home button for easy one-handed operation — extended to both devices. But Apple has also developed ways for the iPhone 6 Plus to make better use of its extra screen real estate. Apple’s built-in apps display more information or content in landscape orientation. The homescreen rotates like on an iPad. Although both devices have a larger keyboard with added buttons for enhanced functionality, the iPhone 6 Plus has more of those added buttons.

Put simply, there is a user interface and user experience difference between the two and I was intrigued enough about the added perks of the iPhone 6 Plus to begin considering it.

Read on…

IFA September 2014: World Tech Update

IDG News Service

From Samsung’s new curved Note Edge to the flurry of Google Android Wear watches from LG, Sony and Asus, we’ve got you covered on the hottest products launched at the IFA consumer electronics show in Berlin.

The China Smartphone Market Hiccups as Growth Streak Ends with First Sequential Decline in 2013 Q4

IDC PMS4colorversion 1 The China Smartphone Market Hiccups as Growth Streak Ends with First Sequential Decline in 2013 Q4

Singapore and Hong Kong, February 13, 2014 – After 9 consecutive quarters of explosive growth, which propelled China into the top smartphone market in the world, the China smartphone market experience its first slowdown in 2013 Q4.

According to the International Data Corporation (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, shipped 90.8 million units compared to 94.8 million in 2013 Q3, declining by 4.3% quarter on quarter (see Figure 1). Several factors drove this stumble – for one, China Mobile’s 4G TD-LTE network went live on December 18, translating into supplies of 4G handsets not able to reach the market fully until 2014 Q1. The increasing popularity of phablets and channel inventory also played a role, whereby operators cut phone subsidies on phones with smaller screens, triggering distribution channels looking to clear out those stocks.

“The world has increasingly looked to China as the powerhouse to propel the world’s smartphone growth and this is the first hiccup we’ve seen in an otherwise stellar growth path,” says Melissa Chau, Senior Research Manager with IDC Asia/Pacific’s Client Devices team.

“There will certainly be future drivers to unlock further smartphone growth in China, as Apple demonstrated with its China Mobile tie-up in January, and the massive device migration to come of phones only supporting 2G and 3G networks to devices supporting 4G networks. However, we are now starting to see a market that is becoming less about capturing the low-hanging fruit of first time smartphone users and moving into the more laborious process of convincing existing users why they should upgrade to this year’s model”

Looking ahead at the prospects for the Asia/Pacific (excluding Japan) region, with mature Asia/Pacific markets like already having hit market saturation and China growth facing more moderate increases, two trends will become more prominent.

Read full article 

 

Emerging Markets Slowdown Continues to Inhibit IT Spending, According to IDC Worldwide Black Book

IDC PMS4colorversion 1 Emerging Markets Slowdown Continues to Inhibit IT Spending, According to IDC Worldwide Black Book

Pent-up demand for infrastructure upgrades, capacity and bandwidth investments, and overdue replacement cycles drive IT spending priorities in 2014

Framingham, MA – February 5, 2014 – According to the new International Data Corporation (IDC) Worldwide Black Book (Doc #246614), IT spending will be inhibited by the economic slowdown in emerging markets in 2014, in addition to an inevitable deceleration in the growth of smartphones and tablets. IDC has lowered its forecasts for IT market growth in Asia Pacific (including China), Central and Eastern Europe, the Middle East and Africa, driving down its forecast for Worldwide IT spending growth to 4.6% this year in constant currency terms (down from the previous forecast of 5%). With currency devaluation and inflation likely to inhibit business confidence in many emerging economies in the first half of this year, and with the explosive growth of mobile devices having begun to inevitably cool from the breakneck pace of the past 2-3 years, overall industry growth will dip slightly from last year’s pace of 4.8%.

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Infrastructure, Software and IT Services are Hot Spots

While overall industry growth has cooled, some areas of tech spending are heating up as businesses in mature economies including the US and Western Europe, begin to invest in overdue infrastructure upgrades and replacements. Spending on servers will increase by 3%, after last year’s decline of 4%, and storage spending will also grow by 3% this year (following a 0.5% decline in 2013). The PC market is showing tentative signs of stabilization, with improving commercial shipments in mature markets. The increased pace of hardware investment will have a positive effect on IT services revenue, which is forecasted to post growth of 4% this year (up from 3% in 2013). Enterprise software spending remains broadly strong, with growth still expected in the range of 6-7%. Excluding mobile phones, IT spending growth will actually accelerate in 2014 from 2.9% last year (excluding phones) to 3.4% this year.

 View full press release here

Global Mobile Advertising Opportunities: Brazil, Russia, India & China

Search Engine Watch

Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion.

Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging economies stabilize. Meanwhile, mobile advertising in China and India will increase heavily due to expansion of the middle class.

Here’s an overview and some tips on mobile advertising opportunities in BRIC nations.

Brazil

The number of smartphone users continues to grow in Brazil. Almost 16 million smartphones were purchased in Brazil in 2012 and another 21 million bought in 2013. It was projected that 5 million tablets would be purchased in 2013 and that about 67 million Brazilians would utilize the mobile Internet.

This evidence clearly shows the importance of implementing mobile advertising campaigns in Brazil.

When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share.

Brazilians are receptive to mobile advertisements, according to Nielsen’s Mobile Consumer: A Global Snapshot study. Brazilians enjoy ads that: Contain geographically relevant information Don’t send them to a website out of the app. Give them access to free content. Use simple text or multimedia.

Most Brazilians use smartphones for gaming apps, social media apps, and maps.

 Continue reading…

World Tech Update – 2/6/14

IDG News Service

Coming up on WTU this week Microsoft makes big changes, Sony sells its computer business and we take a look at connected clothing.

Holiday PC Shipments on Target as Lenovo Expansion Continues

IDC PMS4colorversion 1 Holiday PC Shipments on Target as Lenovo Expansion Continues

FRAMINGHAM, Mass.– Worldwide PC shipments totaled 82.2 million units in the fourth quarter of 2013 (4Q13), representing a year-on-year contraction of -5.6%, a shade better than the forecast of -6.0% growth, according to the International Data Corporation (IDCWorldwide Quarterly PC Tracker.

For the full year 2013, unit shipments declined -10.0% from 2012, a record drop reflecting the changes in mobility and personal computing affecting the market. While commercial purchases helped to prevent a larger decline, the consumer side remained weak.

“The PC market again came in very close to expectations, but unfortunately failed to significantly change the trajectory of growth,” said Loren Loverde, Vice President, Worldwide PC Trackers. “Total shipments have now declined for seven consecutive quarters, and even the holiday shopping season was unable to inspire a turn in consumer spending. Although U.S. growth slipped a little in the fourth quarter, other regions all improved, reinforcing our view that growth rates will continue to improve gradually during 2014 despite remaining in negative territory.”

“In the United States, market leader HP had a difficult quarter, contracting -12.3% year on year as the market slowed following an HP surge in the third quarter. However, Asian majors like Lenovo and Samsung achieved strong double-digit growth, driven partly by a modest commercial uptick and partly due to retail acceptance of their emerging product categories, such as Chromebooks. Dell and Toshiba also managed mid single-digit growth, essentially coming from large corporate refreshes in the enterprise segment,” said Rajani Singh, Senior Research Analyst, Personal Computing. “Nevertheless, despite a dip in total shipments, the U.S. market outperformed most other regions and the worldwide market as a whole for the fifth consecutive quarter, reflecting a relative degree of stabilization.”

Continue reading the release… 

How Social, Mobile, and Data Will Change the Marketing and Media Worlds

IDG Global Solutions

IDC predicted the impact of The Third Platform a few years ago. Today, the effects of the Third Platform, social, mobile, data, and the cloud, are felt across vendors, users, media, and marketers.

To gain insights into how those elements will play out over time, IDG Communications Director Howard Sholkin interviewed Matthew Yorke, CEO, IDG Enterprise, who saw the power of social in 2008…

Mobile Advertising Takes Hold in Sweden

IDG Global Solutions

Mobile device use is off the charts but marketing to users lags well behind.  In Sweden, IDG has shown tech marketers how to use mobile and tap into the large audiences.  Angelica Lundin explains how IDG Sweden is overcoming marketer reluctance to make mobile a part of a campaign.  Lundin told IDG Communications Howard Sholkin that once advertisers try it they come back for more…