| Event | Date | Location |
|---|---|---|
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 | ||
| 07/15/2013 - 07/17/2013 | Dana Point Ca | |
| 07/23/2013 | Los Angeles CA | |
| 07/25/2013 | Los Angeles CA | |
| 09/18/2013 - 09/20/2013 | Austin TX | |
| 09/18/2013 - 09/20/2013 | Austin TX | |
| 09/23/2013 | New York City NY | |
| 10/01/2013 - 10/02/2013 | New York City NY | |
| 10/22/2013 - 10/24/2013 | Miami FL |
IDG Global Solutions
To measure just how important mobile is, IDG Global Solutions surveyed more than 21, 000 IT, business, and consumer users worldwide. To learn about content consumption, popular applications, and device preferences, download the full white paper…
IDG News Service
Coming up on World Tech Update this week Julian Assange is granted asylum, we test drive the Tesla Model S, Bill Gates hosts a toilet fair and more.
Warc
LONDON: Marketing expenditure levels continue to decline around the world, with Asia Pacific and Europe witnessing the most substantial cutbacks, according to Warc’s latest Global Marketing Index. Based on data from a panel of 1,225 executives, the monthly reading for marketing spend reached 46.1 points in August, on a scale where scores over 50 points show conditions are improving, and those below this benchmark reflect the opposite. (A more detailed report is available here.) In reflection of the increasing pressure weighing on the sector, investment rates have dropped in eight of the 11 months since the first edition of the GMI was published.
Forbes
CMOs are struggling to adapt to a world that has fundamentally changed over the course of their careers. Disruptive digital technologies and the new expectations of the global consumer are forcing global firms to adjust and innovate. SapientNitro has made a significant effort to understand how these changes are impacting large global organizations. What we found was surprising: Just 15% of senior marketers feel prepared to deal with the rapidly changing consumer, and just 8% believe agencies are succeeding in their support of global brands. Our CMO Global Marketing Readiness Study, a six-month research study of 114 CMO-level marketers, identified five significant challenges that should act as a wake-up call to global marketers:
By, Kathleen Schaub
Of all the lead management best practices a company can invest in, the one that stands out as most important is defining standards. Recently, IDC interviewed technology marketing executives to learn what’s working and what’s not in 21st Century lead management. When asked for a description of their greatest success, many more companies stated consistent global standards (including a common language) than gave any other answer.
IDG News Service
Coming up on World Tech Update today Macworld takes a look at Apple’s Mountain Lion, the Galaxy S III passes 10 million and Toshiba’s R&D division opens up its doors.
Warc
NEW YORK: Global social media revenues are due to reach $16.9bn this year, with advertising and gaming retaining their role as the channel’s main sources of income, according to a study. Gartner, the insights provider, predicted in a report that platforms in this burgeoning sector would collectively enjoy growth of 43.1% on an annual basis in 2012, having generated $11.8bn in 2011. This marks an improvement on theorganisation’s previous forecast, published last October, when it indicated that figures for the year should come in at $10.3bn and then grow to $14.9bn this year.
