ComScore’s Digital Future report for 2013 just came out, and the analytics company has a lot to say about what happened in 2012 … and what might be coming up in 2013.
Online advertising, for one thing, was way up, with almost six trillion display ads published in 2012. That’s up 500 billion from 2011. Shockingly, AT&T accounted for a massive 1.04 billion of them, more than double the next largest online advertiser, Microsoft, which bought almost 50 billion impressions.
ComScore’s massive report also includes data on the top web properties, the battle for search dominance between Google and Bing, and smartphone market share, among other things.
Facebook, for instance, is the most popular app on phones in America, according to ComScore, showing up on 76 percent of phones. That’s impressive, but not as impressive as Google’s utter domination of the mobile charts. The search engine/social network/advertising giant has no less than five of the top six mobile apps in the U.S. Google’s apps such as Maps, Google Play, Google Search, Gmail, and YouTube take positions two through six.
Return Path projects that mobile will overtake Webmail and the desktop PC to become the leading platform for e-mail by year’s end. Email readership on mobile devices accounts for 30% of all opens, up from 10% a few years ago, according to a new study by the email certification and reputation monitoring company,
Return Path estimates that proportion will reach about 35% by June, eclipsing Webmail services like Yahoo Mail, Hotmail and Gmail, and roughly equaling email opens on desktop clients like Outlook by mid-year. “What we’ve seen over the past year and a half is that mobile is really eating away at the share of Webmail views,” said Tom Sather, senior director of email research at Return Path. (A Webmail service accessed within a phone’s native email program would be counted as a mobile view in the study.)
IDG News Service
Oracle and Google battle it out in court, Gmail goes down for millions, and Barclays introduces pay by mobile phone in Europe. For more, here’s Nick Barber of the IDG News Service…
What has the blogosphere and some users in an uproar is that Google isn’t offering users an opt-out option. If you don’t want your information fromGmail, YouTube and Google searches combined into one personal data store that can paint a detailed picture of you, the only option is to stop using Google’s services.