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Understanding the Enterprise Developer

 Understanding the Enterprise Developer

InfoWorld’s “Rise of the Developer” Tech Persona highlights the rising influence of enterprise developers from strategic thinking to collaboration and decision-making

Framingham, Mass. – May 26, 2015 – IDG Enterprise’s InfoWorld—the technology media brand committed to keeping IT decision-makers ahead of the technology curve—releases“The Rise of the Developer,” the 2015 Tech Persona research revealing the skills, goals and influence of enterprises’ secret weapon for innovation, the developer. The persona of the developer was decoded through qualitative and quantitative research to gain a full understanding of their role. These collaborative individuals must possess both business and technical skills to be successful, from consulting with executives on development needs to understanding multiple programming languages to execute on those initiatives.

The Many Layers of the Developer
Seen as a strategic thinker for whom the context of their efforts must be understood, they are open to new solutions. Enterprise developers are responsible for resolving the evolving software needs of teams throughout their organization and facing “next level challenges.” These new solutions cannot be ready fast enough with 62% of developers saying software development within their organization is extremely/very/somewhat fast paced. Juggling multiple roles and projects is a normal day for developers, who primarily develop software applications (91%), modify/maintain software (53%), followed by testing (38%), researching (35%) and purchasing (23%). In a perfect world of balancing multiple projects, developers would like to spend more of their time developing software (44%), learning new programming languages or skills (42%) and researching new tools and solutions (41%). On the flip side, they would be okay reducing the amount of time spent on troubleshooting operations issues (35%).

“Developers are creating business advantage,” says Eric Knorr, editor-in-chief of InfoWorld. “Modern dev tools and methodologies enable them to respond much faster to business demands and develop applications that meet business goals through collaboration with all levels of the business, including executives. That increased interaction helps make developers vital to enterprise growth.”

Click to view the Infographic…

Developers Toolbox for Success
When juggling numerous projects for multiple teams, developers believe a more automated development process (41%), more positive interactions with the operations team (38%), accelerated time to production (38%), and the ability to improve the product they are responsible for (38%) would benefit their role. Additionally, to be more proficient in their roles, developers could use more training in cloud API expertise (34%), data analytics knowledge (33%), and security issues management/security knowledge (31%).

There is a strong correlation between skills needed and skills possessed. For example, 59% of developers say that problem solving/troubleshooting skills are the most important to be successful in their role, and 52% are confident in their skills. Other skills that are important for developers’ success include communication/collaboration (48%), industry knowledge on their organization’s industry (44%) and project management skills (39%). These skills also fall into the top five areas developers are most confident in. When challenges do arise however, developers have clear set plans of what to do which include seeking advice from peers and utilizing search engines. The most common challenges are doing more with less staff, keeping up with new technology advancements/changing skill requirements and uncontrolled growth in project requirements.

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Cutting the Complexity of Content Marketing

Content Marketing Inst.

Several semi-reliable websites credit Leonardo Da Vinci with writing the phrase, “Simplicity is the ultimate sophistication.” I love this phrase. Without getting to philosophical, in my opinion DaVinci understood that simplicity doesn’t necessarily dumb things down. On the contrary, simplicity can make our online marketing and content marketing more accessible, more usable and more effective in achieving our marketing goals.

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6 Steps in Developing a Social Media Strategy

ClickZ, 5/2/11

Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. However, many are unsure where to start or how to develop a plan. By using social media correctly you can engage your audience in new ways, be more personable, develop new connections, and maintain the ones you have. Let’s consider the development of a social media strategy with these six steps:

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