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Cutting the Complexity of Content Marketing

Content Marketing Inst.

Several semi-reliable websites credit Leonardo Da Vinci with writing the phrase, “Simplicity is the ultimate sophistication.” I love this phrase. Without getting to philosophical, in my opinion DaVinci understood that simplicity doesn’t necessarily dumb things down. On the contrary, simplicity can make our online marketing and content marketing more accessible, more usable and more effective in achieving our marketing goals.

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6 Steps in Developing a Social Media Strategy

ClickZ, 5/2/11

Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. However, many are unsure where to start or how to develop a plan. By using social media correctly you can engage your audience in new ways, be more personable, develop new connections, and maintain the ones you have. Let’s consider the development of a social media strategy with these six steps:

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