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Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data

July 27th, 2012

MediaPost

The advertising industry rallying around improving the quality of data to target ads continues to make improvements to processes and techniques. Google began rolling out a remarketing tool in Google Analytics on Friday to help marketers gain insight into targeting ads. But if the brand’s data mixed with inadequate information from a third-party data seller,  a company’s retargeting strategy will deliver less than stellar results.

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Categories: Digital Media News, Lead Generation News | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Making sense of the performance chart in Google Analytics

July 17th, 2012

eConsultancy

Since releasing version five of Google Analytics it’s fair to say there have been a few bugs which have needed ironing out. Much of this has now happened but it seems to me that one has gone unnoticed, that of the performance chart feature. In most Google Analytics (GA) reports the button for the performance charting feature can be found just to the right of the report filter box:

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Categories: Digital Media Blog | Tags: , , , , , , , , , , , , , , ,

The ROI of Facebook and Twitter [infographic]

July 3rd, 2012

eConsultancy

This infographic from InventHelp looks at how brands can measure the success of social media campaigns on Twitter and Facebook. It shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.

View the infographic

Categories: Social Media Research | Tags: , , , , , , , , , , , , , , , , , ,