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iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

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Digital Advertising and Marketing: $160B in 2020

Myers Media Business

Total digital advertising and marketing investments are forecast to increase to $160 billion in 2020 from $36 billion in 2012, according to a new report issued by Jack Myers Media Business Report. With average annual compounded increases of 25.4% between 2013 and 2015, and 17.7% annual increases between 2016 and 2020, every media and marketing category is positioned to benefit from digital growth, except yellow pages directories. Digital advertising and marketing growth is forecast by Myers at 25.9% in 2013, compounding 25.3% growth in 2012. While legacy media categories such as network television and magazines are positioned for significant increases in revenues that enable them to compensate for declines in traditional ad revenues, the primary beneficiaries from digital expansion are social marketing, online originated video content, mobile and apps advertising, and interactive TV advertising. Myers’ search marketing forecasts have been published separately.

Click here for Jack Myers Video Report on Marketers Shifting Billions in Promotional Spending to Digital. The full Myers forecast covering 52 legacy and digital media and marketing categories from 2010 to 2020 is available to subscribers at www.jackmyers.com.

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IDC Forecasts Hard Disk Drive Industry Will Return to Growth After a Difficult 2011

IDC PMS4colorversion  300x99 IDC Forecasts Hard Disk Drive Industry Will Return to Growth After a Difficult 2011

IDC Press Release 

FRAMINGHAM, Mass.– In the wake of two massive and tragic natural disasters, worldwide hard disk drive (HDD) unit shipments experienced a year-over-year decline of 4.5% in 2011. Although efforts to clean and repair flooded factory buildings and equipment will take most of the first half of 2012, HDD and HDD component production is expected to return to preflood output levels in the second half of this year. According to a new forecast from International Data Corporation (IDC), the HDD industry will record year-over-year unit shipment growth of 7.7% in 2012 and a compound annual growth rate (CAGR) of 9.6% for the 2011-2016 forecast period.

For the full press release click here

Where’s the Growth in Marketing? Follow the BRIC Road – Ten Emerging Markets Will Account for Half of Ad Spending Growth in Next Three Years

Ad Age 

Where is the ad market going? Consider this: Total ad spending in emerging markets is expected to pass that in the U.S. in 2014. And hotspots, including BRIC and others, are moving up the ranks.

China, the biggest of BRIC, surged past Germany to become the third-largest ad market in 2010, according to Publicis Groupe’s ZenithOptimedia. China major-media ad spending is on track to overtake No. 2 Japan in 2015.

For more information and charts click here

Worldwide External Disk Storage Systems Post Double Digit Growth for Sixth Consecutive Quarter, According to IDC

IDC2 e1322687983514 Worldwide External Disk Storage Systems Post Double Digit Growth for Sixth Consecutive Quarter, According to IDC

 

 

 

IDC Press Release 

FRAMINGHAM, Mass. – Worldwide external disk storage systems factory revenues posted year-over-year growth of 10.8%, totaling just under $5.8 billion, in the third quarter of 2011 (3Q11), according to the International Data Corporation (IDCWorldwide Quarterly Disk Storage Systems Tracker. For the quarter, the total disk storage systems market grew to $7.6 billion in revenues, representing 8.5% growth from the prior year’s third quarter. Total disk storage systems capacity shipped reach 5,429 petabytes, growing 30.7% year over year.

“The third quarter of 2011 was a strong quarter for Enterprise Storage, posting solid growth in factory revenue and signaling a return to ‘business as normal’,” said Liz Conner, senior research analyst, Storage Systems. “The trend of increased spending during the economic recovery period, specifically on high-end systems, has started to draw to a close. As IDC predicted, year-over-year growth has started to slow and is now approaching pre-economic crisis levels.”

For the full release click here

Mobile Advertising Exploding

MediaPost

According to the Q3 S.M.A.R.T.™ report, an in-depth look at the mobile advertising landscape, brands are spending more, and trying a variety of things to drive campaign success. Local market targeting grew 50% quarter-over-quarter, and certain “post-click” options like the ability to watch video, grew 78% quarter-over-quarter. In addition, 6 different verticals grew over 140% year-over-year.

Some other highlights from the report include:

Click here to find out… 

Worldwide Mobile Phone Market Experiences Slower Growth as Smartphone Purchases Soften in the Third Quarter, According to IDC

IDC2 e1322687983514 300x96 Worldwide Mobile Phone Market Experiences Slower Growth as Smartphone Purchases Soften in the Third Quarter, According to IDC

 

 

IDC Press Release

Worldwide Mobile Phone Market Experiences Slower Growth as Smartphone Purchases Soften in the Third Quarter, According to IDC

FRAMINGHAM, Mass. The worldwide mobile phone market grew 12.8% year over year in the third quarter of 2011 (3Q11), as smartphone growth declined in key mature markets. According to the International Data Corporation (IDCWorldwide Mobile Phone Tracker, vendors shipped 393.7 million units in 3Q11 compared to 348.9 million units in the third quarter of 2010. However, the 12.8% growth was higher than IDC’s forecast of 9.3% for the quarter and stronger than the 9.8% growth in 2Q11.

Learn More…

IDG Enterprise’s 2011 Role & Influence of the Technology Decision Maker Survey Details

Involvement in IT Purchase Process and Information Sources Used
IDG Enterprise news release

IDG Enterprise—the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—releases the results from the annual 2011 Role & Influence of the Technology Decision Maker survey, examining the involvement of IT decision-makers at each stage of the IT purchase process, IT vendor/customer relationship, and the information sources these professionals rely upon during the purchase process.

The study, completed by more than 1,400 IT and business respondents, from a range of industries, shows that while the IT organization overall leads the purchase process, different levels within IT lead at different stages. The study also shows that IT is much more involved in every stage of the IT purchase process than their business management colleagues. At enterprise companies, the decision making is more segmented, and the number of stakeholders increases, with an average of 11.5 people influencing major IT purchases.

“IT marketers recognize that traditional IT decisions have been elevated to business decisions as transformative technologies are increasingly being applied to generate business opportunity and revenue growth.  This development has increasingly engaged business leaders within the purchase process, but survey results demonstrate a distributed decision making process with IT organizations leading each stage,” said Bob Melk, SVP/Group Publisher, IDG Enterprise.  “The Role & Influence of the Technology Decision Maker results indicate that the still growing complexity of enterprise IT architectures requires savvy marketers to target their communications at all levels within the IT organization, with perspective oriented messaging.”

The study, now in its 7th year, provides new data on the relationship between IT vendors and their customers, including critical attributes of customer-selected strategic partners and the effect of familiarity/existing relationships on the sales cycle. Approximately one-third of vendors currently doing business with a company are considered strategic partners. To be considered a strategic partner, IT respondents look for vendors that have the ability to understand business with the top three attributes being: understand goals and objectives (75%); customer service and response time (75%); and knowledge of business/vertical industry (71%). The study found that on average the length of the sales cycle, given familiarity with a vendor, decreased by 3 months.

The study also finds that the top information sources used throughout the purchase process have remained consistent, with Technology Publications (75%), Technology Content Sites (74%), White Papers (69%), Peers (69%), and Webcasts/Webinars (60%) as the top five. Online Communities/Discussion Forums showed the largest shift with an increase from 39% in 2010, to 46% in 2011.

Key findings include:

  • IT is significantly more involved in every stage of the IT purchase process than business management (chart 1).
  • IT executives bookend the IT purchase process by determining the business need and authorizing/ approving investments.
  • IT management controls the middle stages of the purchase process: determining requirements, evaluating solutions, and recommending and selecting vendors.
  • Top resources used throughout the purchase process remain consistent: Technology Publications (75%), Technology Content Sites (74%), Peers (69%) and White Papers (69%).
  • IT purchase cycle is reduced by 3 months when organizations are working with vendors they already have a relationship with.
  • Organizations use many vendors; however only one-third are considered strategic partners (chart 2).

“Two challenges vendors face are reducing the sales cycle and being considered a strategic partner, which enhances future discussions and purchases,” said Michael Friedenberg, president and CEO, IDG Enterprise.  “A consistent message from this survey is that sales cycles are shorter for familiar vendors and vendors need to understand business goals and objectives in order to gain a strategic position. IDG Enterprise’s marketing and promotional services foster familiarity between IT decision-makers and IT vendors with targeted, consistent programs well suited to their prospects pain-points.”

To receive the complete study results contact Bob Melk at bmelk@idgenterprise.com.

About IDG Enterprise

IDG Enterprise, an International Data Group (IDG) company, brings together unique editorial brands (CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World) to serve the information needs of our technology and security-focused audiences.  As a digital-centric media company we serve our reader and advertiser audiences with award-winning content and community, driving conversation and conversion, across our entire portfolio of awarding-winning, websites, events, magazines, products and services. In addition, the CIO Executive Council, a peer advisory service, brings together the nation’s top CIOs, as well as provides community and leadership development tools for their staffs.

Company information is available at www.idgenterprise.com.


Aegis Calls U.S. ‘Most Sophisticated’ Media Market’, Shows Results Of Focusing On It

MediaPost

If there was any doubt in the advertising and media services industry that the U.S. once again is leading innovation and growth, it was laid to rest this morning during presentations made by top executives of Aegis Group, the London-based agency holding company that helped shift Madison Avenue’s continental focus to the other side of the Atlantic more than a decade ago. Aegis, which sparked the unbundling of U.S. media services agencies by importing its Carat unit stateside in the late 1990s, and bringing with it a Western European orientation toward communications planning and accountability-based research systems, now believes the U.S. is where the innovative thinking is, according to presentations made to investors by top managers. Read more

Adspend Updated Forecast

MediaPost, 4/20/11

As a follow on after yesterday’s Research Brief of where we’ve been, here’s a look at where we might be we’re going.

According to an adjusted ZenithOptimedia forecast for global ad expenditure, it is now forecast to grow by 4.2% in 2011, down from the 4.6% forecast in December as a result of the political turmoil in the Middle East and the devastating earthquake in Japan. In Egypt there was almost no advertising on television during the revolution, notes the report, and Japan broadcasters replaced almost all commercial ad slots with public-service announcements for weeks after the earthquake.

The report says that some of the missing advertising is expected to reappear later in the year, followed by strong growth in these markets in 2012. Japan is forecast to shrink 4.1% this year then grow 4.6% next year, while Egypt follows this year’s 20.0% drop with 12.1% recovery in 2012.

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Online Ad Revenue Hits $26 Billion In 2010

MediaPost, 4/13/11

After a down year in 2009, U.S. online ad spending rebounded in 2010, growing 15% to $26 billion, according to full-year data released Wednesday by the Interactive Advertising Bureau and PricewaterhouseCoopers. Online ad revenue in the fourth quarter hit a record $7.4 billion, up from $6.4 billion in the prior quarter. For the first time, IAB also issued an annual figure for mobile ad spending, estimated at $550 million to $650 million in 2010 (separate from the online total).

The double-digit growth in overall Internet ad spending marks a turnaround from 2009, when the total dipped 3.4% to $22.7 billion, due to a stagnant economy. But an ad revival that began in the fourth quarter of 2009 carried through into 2010. “We have now had five consecutive quarters of growth, so it appears we have definitely weathered the storm. At least for the Internet advertising economy, the recession appears to be behind us,” said Sherrill Mane, senior vice president of industry services at the IAB, during a conference call announcing the year-end numbers.

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